Your website is part of your business’s overall marketing strategy and needs to be treated with the same consideration as any other type of marketing materials. Working with WordPress templates helps you create beautiful looking and functional websites. How well they work for your business will depend in large measure on the thought you put into it before you build it. If you want it to be successful, you better have a plan.
(Note: My definition of a plan is something in writing. If it isn’t in writing, it isn’t a plan–it’s an idea for a plan.)