In order to make money online, you need to convert visitors to customers. If you do not know where you are succeeding and failing at transforming non-paying visitors into paying customers, your business has no hopes of reaching its full potential and profitability.
Here’s a quick guide to three must-have WordPress plugins that help you convert your visitors into paying customers.
First up is a tool designed to help you test new themes. A/B Theme Testing allows you to simultaneously run multiple themes. Best of all, with tracking tools, you can tell which one of your themes converts best into paying customers.
Here’s how it works.
Step One: Choose your Themes
Click Appearance -> A/B Theme Testing after you’ve installed the plugin. Note: You will need Google Analytics set up for user-defined reports in order to track how each theme converts for you.
Once you’re set up with Google Analytics, click the checkboxes next to the themes you want to test.
You must use a minimum of two themes, but you may use as many themes as you would like at the same time. However, you will want to select your number of themes used by the number of visitors you have. In order to ensure your analytics data is accurate you must have a large base to compare data on.
Step Two: Understanding the Results
In order to convert your users to paying customers, you need to understand what themes work best and why. That is the point of using this tool. In a nutshell, you want to compare the number of users versus the number of users who pay while using that theme. This is your conversion rate.
Compare the themes together and see which theme has the highest conversion rate. In future tests, you will want to make certain you use this theme when comparing against new themes as a benchmark.
Give the theme a reasonable test window. One day’s worth of traffic is not sufficient to say whether or not a theme is performing well.
With your theme needs taken care of, it is time to look at a different element of visitor conversion. Getting users to your site is equally important to converting them once they’re there. However, another element that many people don’t consider is the relationship between keywords and conversion.
Simply put, there is a theory that certain keywords result in a higher conversion rate. The problem is, there is no secret handshake to know exactly what those keywords are for your site.
What works for one site may not work for another.
This is where Wassup Keyword comes into play. Wassup Keywords links in with Wassup to provide statistics on the keywords that are bringing visitors to your site. Most importantly, it shows in a quick and easy fashion which pages are attracting visitors.
Here is an example of Wassup Keyword at work:
In order to benefit from this information, there are a few things you really need to understand:
- Wassup Keywords begins tracking at the moment of install
- It shows how successful your SEO efforts are
- It is a diagnostic analytics tool
- It is meant to be used in conjunction with other tools, including Wassup, SEO configuration tools, and other analytics tools
What I like about Wassup Keywords is that it is a no-nonsense solution to checking keywords. The reports are simple to use, even simpler to understand, and do not add unnecessary data. When doing diagnostics, this is vital. When changing text to improve SEO quality, you want to know what is working so you don’t change the dynamics of those keywords while improving others to drive more quality traffic to your site.
By knowing which pages and posts are SEO optimized, you can focus your efforts on improving the pages that are not getting sufficient traffic. With this data, you can also find out key deductions about the quality of your traffic and how your themes impact the visitors you are getting.
Step 3: Testing the Results
SEO is something that doesn’t happen overnight. When you first make the changes to a page, you should record when the change happened. Using a full traffic analysis plugin, watch for when search engine robots visit your pages. This is a reasonable indicator of when your new pages go ‘live’ in the search engines.
Begin tracking the changes to your site’s traffic from the day the robots hit your site.
The time between the SEO changes being made and when the robots hit your site is ‘lost’ time. It is worthless in terms of analysis because it is no longer an accurate representation of your keywords on the page.
Outside of SEO, you’ll need to consider your Social Media efforts.
This is where WP Social Stats is extremely useful.
By comparing the results of your SEO efforts with your Social Media reach, you can get a solid idea of where you traffic is coming from. From this, you can determine the productivity of your themes in comparison to traffic sources. In turn, you can then analyze your conversion rates or the lack thereof.
Let’s use the below screenshot as an example.
Some pages just perform better than others. The important thing to understand is why. This can be due to a higher level of diligence on your part in handling your social media efforts. It could also be because you’re lucky. It can also be due to the fact that the pages are successful in SEO and users are sharing on their own.
When the post is created, do the following:
- Converse with others on Social Media Networks. (Yes, before you post the link!)
- Check it for any errors prior to posting. Sometimes themes don’t post correctly. Fix problems first.
- Post it to all Social Media Networks. (Tip: Use WP Social Stats to submit and share.)
- Observe traffic the day of the posting
- Ensure you’re using a sharing plugin, such as ShareThis
By using these three classes of plugins together, you can get a much better sense of your site’s strengths and disadvantages, which is extremely important if you want to succeed at driving visitors to your site and converting them into paying customers.
In a nutshell, this is how to convert visitors to paying customers:
- Know Who They Are
- Understand What They’re Looking for (through deductions from keyword phrases)
- Provide What They Want
- Optimize Your Payment Path (The fewer clicks the better!)
- Write Future Posts/Pages to Cater to Your Target Audience
No matter how you approach it, conversion to paying customers takes ingenuity, analytic skill, and the ability to be flexible. With the right tools, you can greatly simply the process and optimize your company’s conversion prowess.