Opinion

5 Reasons Why Your WordPress Business Should Have a Blog

The line, “If you build it, he will come,” may have worked for Kevin Costner’s character in Field of Dreams, but such advice doesn’t necessarily ring true online.

It doesn’t matter how much time you spend carefully crafting a beautiful and functional site. Without visitors it may as well be a piece of paper flapping about in the breeze.

So how do you drive traffic to your site?

Blogging can offer a relatively simple way to increase your page views, build authority in your niche and connect with new and existing customers, all while promoting and reinforcing your brand.

Flock of sheep.

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Aesop Story Engine: The Next Big Thing For WordPress?

The Aesop Story Engine plugin made a somewhat muted debut on the WordPress Plugin Repository this week.

It’s been well-received but is certainly not taking the WordPress community by storm (maybe it should have called itself the Ghost or Medium Story Engine?) but it should be as it puts high-production long-form storytelling in the hands of every WordPress owner.

And that could be enough to make it the Next Big Thing in WordPress.

Photo of library

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Why Front-End Editing Is A Drag And Should Be Dropped

It’s a curious contradiction that a new drag-n-drop page builder can have the WordPress community hyperventilating whilst it simultaneously goes dizzy over the decidedly back-end post editing interfaces of Draft, Ghost and the marvels of Markdown.

Perhaps it’s the fear of missing out on being an early endorser of the ‘Next Big Thing’, or perhaps there is a genuine excitement about the perceived advantages of front-end page builders and content editors… or perhaps the WordPress community is just generally predisposed to shiny new objects.

Whatever the motivations, front-end editing is gathering momentum, but will it result in WordPress’ very own diabolical incarnation of Frontpage and should we be grabbing the stakes and killing it off before it wreaks bloodsucking carnage on the WordPress ecosystem?

Photo of girls clapping and cheering

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Free WordPress Themes: The Ultimate Guide

There are so many free WordPress themes out there it can put your head in a tail spin. So in an effort to help you sift through the good and the – let’s face it – crap, we’ve put together this ultimate guide to free WordPress themes.

This post is your one-stop, all-you-can-eat resource for information about free WordPress Themes.

There’s an overwhelming number of free themes available – just search Google. It’s easy enough to just download the first free theme that catches your eye. And why wouldn’t you? They’re free!

Work desk

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8 Tactics To Maximise The Success Of Your WordPress Project

Did you include a new WordPress project in your New Year’s Resolutions?

Building a WordPress site, like any other digital project, can be a traumatic experience. But the problems are usually self-inflicted: unrealistic expectations, over-optimistic deadlines and excessively elaborate requirements list.

Here’s 8 tactics to maximise the chances of your next WordPress project running to schedule, to budget and to expectation.

Runner breaking the winners tape

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WordPress Safety Officers? Are You Kidding Me?

At a work Christmas party a couple of years ago, before I joined WPMU DEV, I was at the bar ordering a drink when a guy sidled up to me and whispered into my ear, “Let’s get out of here.”

After wiping his spit from my ear, I flashed my wedding ring and replied, “Sorry, I’m taken,” before grabbing my beer and turning to walk away. But he cut me off and with a grin said, “Oh, come on. That shouldn’t stop you.” And then he grabbed my arm.

Feature image

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Is Self-Hosting WordPress In The AWS Cloud Just Pie In The Sky?

Hosting in the cloud sounds so alluring: no physical constraints, real-time scaling for those traffic spikes, built-in redundancy, only paying for what you use.

Amazon’s Web Services is the granddaddy of cloud-computing and with the number of tutorials out there for setting up a site you might think that it was an obvious option for those WordPress owners fed up with shared hosting.

But is AWS really a viable option for WordPress owners who have only ever known CPanel?

A photo of a hand holding a paper cut-out cloud

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Boring, Boring WordPress: Why WP is Falling Behind

Another week, another set of plans for a new WordPress release and another massive anti-climax.

Yet more confirmation that while Medium is reinventing how we publish online, people are freaking out about Ghost purely because it offers a nice, simple experience and third party platforms like Squarespace are ripping it up… WordPress continues to persist with an interface that looks like a database application from 2005, with some quasi-modern color changes.

Sure, WP may be powering 20% of the web and growing, but it’s standing still. Maneuvering more like an ocean liner than a zippy yacht.

Colleen was not impressed by the latest updates to WordPress

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7 Reasons Why Novices Should Not Self-Host WordPress

WordPress 3.7 is out today and with each release this blogging platform becomes more capable and more sophisticated and that barrier to entry rises just a little bit.

All those little rises now represent a significant hurdle. So much so, that if a non-technical friend of mine asked me whether they should self-host their own WordPress site, I’d say no.

And here’s seven reasons why.

Illustration of the white rabbit from an ealrly copy of Alice In Wonderland

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