People set up websites for any number of reasons. They want to promote their latest products. They want to share anecdotes from their lives. Or, they want to share photography taken around their local neighborhood. Blog posts on these kinds of sites tend to be brief and to-the-point.
But what about those cases where lengthier posts are required? What if you want to showcase a hard-hitting piece of journalism? What if you want to share your novel? If you have a lot of content to display, the standard blogging format—and its associated WordPress themes—leaves a lot to be desired.