No one likes waiting around for a site to load, so much so that 40 per cent of people abandon a site that takes more than three seconds to load.
Slow page load speeds are especially crippling for eCommerce sites. Almost 80 per cent of shoppers who are dissatisfied with a site’s performance are less likely to buy from the same site again, while a one second delay decreases customer satisfaction by 16 per cent.
Even Google factors site speed into their algorithm when ranking websites. So if your site loads too slowly you can expect your Google rankings to fall, and in turn attract less traffic to your site.
So what can you do to make your site faster? Here are a few simple ways to keep your page load times low and your visitors happy.