A picture paints a thousands words, or so the old adage goes.
Images can tell a story in a quick glimpse more than endless paragraphs on a page. This is even up by data that shows 90 per cent of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text.
Online, visuals are even more important. Research has found 46 per cent of people say a website’s design is the number one criterion for discerning the credibility of a company.