Email is extremely important to online businesses. It is the most effective and scalable way to communicate with your audience.
For example, AppSumo is a seven figure business only from email. And my friend Ramit’s blog, I Will Teach You to Be Rich, is seven figures as well, mostly because of sales through email.
Over the past year, I’ve learned there are three types of bloggers when it comes to email:
Blogger 1: Doesn’t believe email is effective and won’t listen to any advice about emails.
Blogger 2: Thinks email is effective and wants more subscribers, but doesn’t know how to set it up.