Recently I came across a site called Contextly. They are essentially a turbo-charged service for related posts. They’re also pretty expensive.
One of the more interesting features they have is the ability to put list of related content in a miniature sidebar stuck directly into the post itself.
Of course most people don’t just land on a blog post and start reading. Most will start scanning first.
If enough of the post catches their interest, then they’ll start reading.
But what if the post doesn’t catch their interest? Many will just hit the back button.