Creating custom welcome screens for your subscribers is something that you can do to enhance the feel of your site. By having different text on pages for paying members and non-paying members, you can market to your audience more efficiently and cultivate a higher conversion rate. You can even change the text for the different types of paying members if you use a tiered membership system.
Sites can use this functionality to promote specials, send messages to specific groups of members, and even open access to unique content for users.
This guide is for those who have the Membership plugin installed with active subscriber groups.
Step 1 -> Configuring your Subscription Groups
In order for you to be able to set unique messages in your posts and pages for your users, you need to have groups of people to target. This can be as simple as paying members versus non-paying members. This method of customization can work with any number of subscription groups.
To configure your registration pages and layouts for different member groups, click Membership -> Options -> Membership Pages.
From here, you will need to configure what pages your users land on. There are several options you must have configured before you can customize them with shortcodes to make them unique for your subscription groups.
The main goal of a business is to convert visitors to paying members. Having a registration page tailored to converting visitors is a must-have for any business.
That said, you need to get a non-registered users to create an account with your site. Configure your registration page under Membership -> Options -> Membership Pages.
The other options available are very similar. Configure them to add depth to your site and enhance the experience for your users.
Take note of the pages that you have configured here. You’ll likely want to configure each one with unique text.
Here is a list of what pages you can configure and what those pages do:
Registration Page – This is where users register for your site
Registration Complete – This is your welcome page
Account Page – This is where users view their basic account information
Subscription Page – This is where users view their subscription information
Protected Content Page – This is the default page a user will be routed to if they do not have access to the content they attempted to reach
Step 2: Adjust your Pages
In order to show customized text to your users on your pages, you need to work a little shortcode magic. With one simple shortcode trick, you can show different text on a single page to your different user levels.
For example, you might want a special promotions page that shows different promotions depending on whether or not the person viewing it is a paying member of your site. You might do something like this:
[level-non-paying-members]Please join our site in order to gain access to special offers and promotions![/ level-non-paying-members]
[level-non-premium-paying-members]Buy one month of Premium membership, get one free… click here to find out more![/ level-non-premium-paying-members]
[level-premium-members]Extend your Premium Membership for a year and save 15%![/ level-premium-members]
Remember, everything after level- is what you set when configuring your memberships. If you call it visitors, level 1, and level 2, you would use these labels in the appropriate format of [level-label] Content [/level-label].
Tip: Spaces are always replaced with ‘-‘.
With the above example, only non-paying members would ever see “Please join our site in order to gain access to special offers and promotions!”
The shortcode essentially filters your content so that only the group that is called is able to see the text. This is an extremely powerful tool for those who want to be able to target their content directly to their audience.
Using these shortcodes, you can enhance the functionality of your site and cater to all of your audiences, which can significantly impact your retention and conversion rates.