It has been a long-established practice now of asking for someone’s email address in exchange for something free – a report, an ebook, etc. This practice has also now morphed into asking for Facebook Likes.
And while both email addresses and Facebook Likes are valuable, so are links. But it seems not very many people use this same basic idea of trading something for a link.
Except for Adagio Teas, that is.
In an on-going campaign to improve their link profile, the company offers visitors free tea in exchange for links.
Not a bad idea – one that could be transferred to any market (especially where the giveaway is digital).
Will some immediately remove the link once they get their freebies? Yes.
Will everyone immediately remove the link once they get their freebies? No.
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Another Twist – Twitter
It occurred to me that you could put another twist on this idea and ask for a link in a tweet.
Of course you could put stipulations on these links, saying they had to be from sites with a certain PageRank or from Twitter accounts with a certain number of followers, but that’s a detail for you to work out.
There is one drawback, of course. The links or tweets will need to be checked. And unless you have some software to do that, that will be manual job. But it may be worth testing out. You never know how valuable it may turn out to be.
Photo: Trick from BigStock