He simply put the presentation up on Slideshare. When he had it on his own site, it received 30 views. When he put it on SlideShare, 22,000 discovered it.
The moral of the story is pretty clear: pollinate the web with your content. But don’t forget to make sure people know where it came from. They may not be on your site (yet), but you can still pull them in with your content.
Photo: 3d graph showing rise in profits or earnings / vector illustration from BigStock