So, in case you didn’t notice, we’ve just released pretty radical looking new version of WPMU DEV.
In fact, it was so radical that even the prospect of AB testing it had to be thrown out of the window, it’d be like apples and oranges, and so we took a deep breath, popped her out of the door and waited to see what happened… gulp.
And here’s your first taste of the net result, an utterly staggering decrease in the bounce rate on our ‘projects’ pages – i.e. the ones which showcase each individual plugin or theme . Check it:
So, here’s what we did, first up check out the old project page:
And now, here’s the new one:
You can also check out the real thing here, but I include the images for posterity (and because we’ll doubtless be tweaking away very, very soon).
So, here’s what we changed:
- Rather than competing right and left stuff, it’s straight down the middle, taking the visitor down to the main content far more easily
- It’s much more harmonious, while there are still elemnets of color they are much more restrained
- The sidebar is a lot more clear & simple in the new design, much less confusion or users likely to throw up their hands and give up
- The blue is, lets face it, far nicer than the red
- And last, but not least, the use of tabs is something that I think folk (especially WP plugin folk) really like
- And finally, right down at the bottom of the page, we fixed up ‘related plugins/themes’ at the bottom of each page
How do you think we did this, well, it’s a little embarrassing…
There was no algorithm, no smart tech, nothing fancy at all… in fact Sue and myself simply spent a day going through everything we offer and manually adding in related work.
It was boring and hard work, but it saved us a good week or two on development, and made sure that we had better results than pretty much any tech we had developer would have managed – classic startup, love it :)
So, there ya go, if you can spot any other significant reasons why the bounce rate might have dropped so suddenly we’d love to hear your thoughts, otherwise, happy tweaking.