Pinterest is more than just a social network for brides-to-be, cat lovers and housewives looking for home decorating tips.
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With more than 70 million users and 2.5 billion page views each month, the pinboard-style image-sharing site is filled with users actively searching for photos of popular products to share with their followers.
And with 80 per cent of pins repinned on Pinterest, the site offers an ideal opportunity to drive traffic to your WordPress site.
But how do you leverage content-hungry users on Pinterest to market your website effectively? By measuring your Pinterest marketing efforts using analytics and Pinfluence.
In this post I’ll cover how to use analytics, gauge your influence in the Pinterest world and useful WordPress plugins to Pinterest-ize your site.
In order to measure the success of your Pinterest account, it’s important to track and understand how pinners engage with your content, whether you’ve got a simple blog or an online retail outlet.
Pinterest introduced web-based analytics in March, allowing site owners to track the number of pinners and pins collecting content from their sites, and the number of repinners and repins those initial pins received. Site owners can also track impressions and reach as well as referral traffic, both in clicks and unique visitors sent back to their sites.
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Before diving into all things analytical, however, you’ll need to verify your website. Once you’ve done that, you will be able to access your statistics by clicking on your name in the top-right corner and selecting “Analytics.”
You’ll be taken to your site metrics page, which displays:
Pins and Pinners– the daily average number of images pinned from your website and the average number of unique people who pinned from your website.
This metric can help you follow trends in your Pinterest content. For example, if one day you pin a picture of a dog and the next day you pin a picture of a cat, this graph will show you which strategy worked better.
Repins and Repinners – the daily average number of times pins from your website were repinned and the average number of unique people who repinned your pins.
The number of repins you’re getting shows what content is most engaging with your followers. This metric is also the difference between what just your followers are seeing and what your follower’s followers are seeing.
Impressions – the daily average number of times your pins appeared in feed, search or boards on the web, iOS and Android devices.
This metric will help you understand your reach – the popularity of your content so much so that it’s reaching the main feed, appearing in Pinterest search results and being pinned and repinned on boards.
Reach – the daily average number of unique people who saw your pins.
Find out how many people actually saw your pins. Simple.
Clicks – the daily average number of clicks to your website from Pinterest.
This is a really helpful metric in that it helps you track how many clicks your pins are sending to your website.
Other metrics include:
- Visitors – the daily average number of unique people who visit your website from Pinterest.
- +/-% – per cent increase or decrease from your current data range to the previous date range.
You can also see which specific pins are driving the most traffic to your site and which pins were the most repinned within a selected time range.
And there you have it. Valuable info that spells out the success of your Pinterest presence and can help you make decisions about what kind of content to share on the social network to increase the number of visitors clicking to your site.
Unfortunately, analytics data only go back to the date your verified your website on Pinterest and can’t be retrieved before then.
Pinterest uses Google Analytics for its website and Flurry on its iOS and Android apps.
There are also third-party sites – Piqora and Curulate – that offer advanced analytics such as your site’s potential reach and content virality, and the ability to compare your data with your competition’s.
Analytics aside, there’s another way to measure your Pinterest presence – Pinfluence.
Pinfluence is a relative measure of your popularity, influence, activity and reach on Pinterest.
Pinpuff is a free tool that allows you to measure your Pinfluence and awards you a Pinfluence score out of 100. It also gives you an idea of the dollar value of your pins and referral traffic. It’s kinda like what Klout is for Twitter and Facebook.
There is a bunch of great plugins that can help you make the most of Pinterest and let visitors to your WordPress site know you are on Pinterest. Here are just a few:
Quickly and easily add a simple “Pin It” button to your site. This plugin includes a sidebar widget and shortcode options.
Easily add a widget to your site to display your latest pins and the number of people who follow you.
An even simple plugin than Pinterest “Pin It” Button that allows you to place a “Pin It” button at the end of your posts and predetermine what visitors to your site pin at Pinterest.
Do you use Pinterest? How have you integrated Pinterest with your WordPress site? Tell us about it in the comments below.
Image credits: Trostle.