Software developers have done it for a long time now – for a limited time offered their services or products for free.
But that model wouldn’t seem to make sense for premium content, would it? If you always offered your content for free for a limited time, it would seem that all someone would need to do is to check it out right after it was published.
And that’s true. That’s all they would need to do.
And yet this model has worked for some. One site that currently employs this strategy is the very successful entrepreneur interview site Mixergy.