The line, “If you build it, he will come,” may have worked for Kevin Costner’s character in Field of Dreams, but such advice doesn’t necessarily ring true online.
It doesn’t matter how much time you spend carefully crafting a beautiful and functional site. Without visitors it may as well be a piece of paper flapping about in the breeze.
So how do you drive traffic to your site?
Blogging can offer a relatively simple way to increase your page views, build authority in your niche and connect with new and existing customers, all while promoting and reinforcing your brand.