Pinterest is more than just a social network for brides-to-be, cat lovers and housewives looking for home decorating tips.
With more than 70 million users and 2.5 billion page views each month, the pinboard-style image-sharing site is filled with users actively searching for photos of popular products to share with their followers.
And with 80 per cent of pins repinned on Pinterest, the site offers an ideal opportunity to drive traffic to your WordPress site.
But how do you leverage content-hungry users on Pinterest to market your website effectively? By measuring your Pinterest marketing efforts using analytics and Pinfluence.