Making SlideShare Shine in WordPress

When you have a website, being social is kind of mandatory nowadays. Social media rules all and if you haven’t started tweeting, liking, and pinning yet, you’re well behind the curve.

An underutilized social resource is SlideShare, a site dedicated to allowing users to create compelling slideshows with just a few clicks that can then be shared across the Internet with ease. It’s a really useful tool, especially for those in industries who find themselves needing to explain complicated subjects over and over again.

Slideshare

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Free WordPress Plugins For Ratings, Testimonials and Subscriber Counts

Proving your social worth. What do I mean by prove your worth? I’m talking about social proof. Leveraging social proof, specifically. And I know, it just sounds like one of those marketing buzz phrases that’s all over the zeitgeist. And it is! But keep reading!

This kind of marketing is actually a no-brainer, especially with the goldmine of free plugins available. Best of all, implementing social proof as part of your marketing strategy rewards you just for being your awesome self to your clients and customers.

Rich Reviews

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Add Twitter Cards to Your WordPress Website and Boost Your Social Shares

If you want to make your content stand out from the crowd when it’s Tweeted then Twitter Cards are an easy way to do so. In this post you will get an overview of the different types of Twitter Cards and how you can enable them for your WordPress website in order to break free from the 140 character constraints of a Tweet to get more retweets and traffic back to your website.

Twitter player card

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Add WhatsApp To Your WordPress Website And Double Your Traffic

With mobile usage on the rise, ensuring your website is mobile-friendly is a no-brainer.

According to Smart Insights, mobile usage is overtaking fixed internet access, while 91% of mobile internet users go online to socialize.

So it’s no wonder smartphone apps like WhatsApp have taken off. WhatsApp is now the most globally popular messaging app with more than 600 million users.

WhatsApp

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Increase Traffic With Better WordPress Post Excerpts

Do you add a hand-crafted excerpt for every post on your WordPress site? Are the excerpts even used by your WordPress theme?

No? Then you’re missing out because your post excerpt is the clincher for a reader clicking through to your post from your home page, a Facebook share or a Google search result.

In this Weekend Project, we’ll look at how to take control of your WordPress excerpts, how they are displayed, where they are displayed and how they are formatted.

Post excerpts are vital - don't hide them or leave them to automatic generation

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How To Power Your WordPress Site With A Social Paywall

Yesterday, I looked at implementing a paywall on a WordPress site.

If you are just starting out or are using your WordPress site for reach then a monetary paywall will provide little benefit. A social paywall, though, might be just what you need.

In this article, I’ll look at how to implement a paywall where the currency is not cash, but Likes, Shares, Tweets and PlusOnes.

Social paywalls are a low-cost method for site owners to realise value from their content

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Take Control Of How Your Posts Look When Shared In Social Media

We all want to take advantage of social sharing to extend our reach.

But when someone shares a link to your site on Facebook, Google+ or LinkedIn those sites pull in the title, a thumbnail and short excerpt. If you don’t tell those sites what those attributes are they’ll guess.

Remove the need for guesswork and control what gets shared by quickly and easily adding Open Graph tags to your posts. Here’s how.

Composite image of Open Graph Protocol log and og: tag

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