10 Lessons Learned from 10 Years as a Blogging Superstar


In the blogosphere, Om Malik is a superstar.

Although having been a senior writer for Forbes.com, Red Herring, and Business 2.0, he is probably best known for his wildly popular tech blog GigaOm.com. GigaOm.com currently sits at #23 on Technorati’s list of the web’s Top 100 blogs.

10 Years of Tapping Away

Recently, almost by mistake, in fact, Malik suddenly realized that he had been at this blogging thing for ten years now. And so this week he decided to take stock and reflect on some of his biggest lessons learned in a post titled My 10 years of blogging: Reflections, Lessons & Some Stats Too.

If you consider yourself a blogger at all, then it behooves you to perk up and pay attention when someone like Malik takes a look back like this. You know there’s bound to be some wisdom in the words.

Highlights and Take-Aways

Here are a few highlights from the post:

  • “I wrote every day and every day traffic went up. More importantly, more people joined the community of readers.”
  • “Not a day goes by that doesn’t see one of our readers leave a comment that makes me re-evaluate how I look at the technology or a topic I just wrote about.”
  • “I learned a vital lesson – you had to write every day to be any good and to have a complete handle on the beat.”
  • “So from the looks of it, Twitter has only acted as an accelerator for my blogging role, allowing me the luxury of writing less but reaching far more people.”
  • “Curation and sharing of content has become as important as writing. … We are all essentially editors and the sharing itself is an act of editorializing.”

Interesting Stats

Below are some stats Malik gathered from his ten years on the blog.

  • 11,165 posts
  • About 3 posts a day, every day for roughly 10 years.
  • About 2.06 million words.
  • About 215 words per post.

10 Lessons Learned

And finally, he ends the post with ten lessons learned.

(The following are my words/characterizations, not Malik’s. Click through to his post to get his full explanations.)

  1. Blogging is about creating connections.
  2. Be authentic.
  3. Admit when you’re wrong and listen to those who were right.
  4. Be regular.
  5. Treat others as you wish/expect to be treated.
  6. Respect your readers’ time.
  7. Wait at least 15 minutes before hitting publish. You’ll need the perspective.
  8. For purposes of comprehension and civility, write as if your mother is reading your work.
  9. Share your vision of the world with your readers.
  10. Write for people. Search engines are not people. And most people don’t want snark.

Themes

There seem to be a few themes that manage to repeat themselves in different ways again and again here:

  1. Be respectful
  2. Be regular
  3. Create connections

Not bad advice.

Thanks to jyri for the image.