12 Instagram Plugins For WordPress Worth Installing

12 Instagram Plugins For WordPress Worth Installing

Trying to decide whether or not to use Instagram as part of your social media marketing strategy? If you’re not ‘gramming for your business yet, here are ten reasons why you should get started.

Pretty awesome, right?

As a WordPress developer, there are a few other reasons why you should be a fan of working with Instagram. Check out this extra motivation:

It’s Owned by Facebook

Instagram is now owned by Facebook, which means that the original Instagram we met back in 2010 is not the same as what we have today. Is that a good thing? I’d say so.

Thanks to Facebook’s contribution, we now have live video capabilities, stories, scrolling photos, and sponsored post possibilities which all make it even more appealing for businesses to use in their marketing efforts. As a developer, pay special attention to the built-in CTA feature for stories as well as enhanced analytics—Instagram is slowly becoming a more marketing-friendly platform.

The Instagram API

Again, because Instagram now has the backing of Facebook, we’re seeing a lot of overlap in what can be accomplished between the two platforms. Much like the API for Facebook, the one for Instagram gives developers like yourself more control over the app as well as insights into what’s happening with your audience. So, if you want a photo-centric social media platform that you can take control of and incorporate into your WordPress site, look no further.

One more bonus to consider here is the storage factor. Much like the YouTube, Instagram plugins prevent you from overloading your site’s server with image storage. What’s not to love about that?

With so many different ways you can use Instagram for business, it only makes sense that we should take a look at the plugins to help you integrate it within your WordPress site.

Editor’s note: This post was first published in 2014 but we’ve updated the content so it’s now current for 2017. Enjoy!

10 Best Instagram Plugins for WordPress

Because Instagram is a strictly visual social medium, this opens up the possibilities for how you can incorporate it into your WordPress site. It used to just be that you’d connect the Instagram API to WordPress and then import a copy of the feed into a widget or sidebar.

Nowadays, however, plugin developers have cracked the code and given us so much more control over what can be done with Instagram in WordPress. The following plugins mostly offer options for embedding an Instagram feed onto a page, but there are others here that make use of lightboxes, sliders, portfolios, and other creative options that focus on importing the photo content rather than all the other “stuff” that shows up on Instagram.

  • AccessPress Instagram Feed Plugin (Free)

    Want to include your Instagram feed’s photos without the widgeted box and distracting image descriptions surrounding them? This plugin from AccessPress removes all that excess noise and provides you with a few different layout options for your images, including a slider, lightbox, and basic gallery layout.

    Interested in AccessPress Instagram Feed Plugin (Free)?

  • AccessPress Instagram Feed Plugin (Premium)

    In this upgraded version of AccessPress’s Instagram feed plugin, there are more control options for how your photos are displayed as well as for the information you may want to include around them. For instance, you can show a likes and comments counter for each photo. You can also add animation effects to hover. And you can dynamically design the layouts to present your images in a style that is all your own.

    Interested in AccessPress Instagram Feed Plugin (Premium)?

  • Feed Them Social Plugin (Free)

    Sometimes all you need is a simple solution. In the case of Instagram, that would involve placing a copy of your Instagram feed directly onto a page of your website, similar to how it would appear on Instagram (the desktop version, not the app). That’s what this plugin does. It also enables users to import feeds from other social media platforms, so it doesn’t only have to be Instagram if you have rave-worthy photos from other social media accounts you’d like to share.

    Interested in Feed Them Social Plugin (Free)?

  • Instagram Feed Plugin by Smash Balloon (Free)

    If you have multiple Instagram feeds you want to consolidate into a single feed, then this is the plugin for you. You can customize the layout, size, color, spacing, and more with this plugin, too.

    Interested in Instagram Feed Plugin by Smash Balloon (Free)?

  • Instagram Feed Pro Plugin by Smash Balloon (Premium)

    If you’re a fan of the customizability that comes with the free version of this plugin, but want even more control over what you can do with your feed, try this one out. It still follows the basic premise—to help you import multiple feeds into one—but this plugin has many more options to play around with. You can create a carousel, open each photo with a lightbox, create shoppable feeds with purchase links, integrate video, and more.

    Interested in Instagram Feed Pro Plugin by Smash Balloon (Premium)?

  • Instagram Feed WD Plugin from Web Dorado (Free)

    Although the profile and video for this plugin are a bit misleading, the free version of this plugin is still worth looking into if you want to import an Instagram feed (or feeds) into your site. With the free option, your customization options are limited, but if you don’t need much more than a simple way to display your photos as thumbnails or in a lightbox, this will do the trick.

    Interested in Instagram Feed WD Plugin from Web Dorado (Free)?

  • Instagram Feed WD Plugin from Web Dorado (Premium)

    This premium Instagram plugin from Web Dorado offers the same “classic” Instagram feed options as the free version… and then some. If you like the idea of fully customizable themes for your feed, filmstrip layouts, advanced filtering (including by hashtag), as well as comment integration, give this one a look. They also offer a few different plans if you want to use the plugin for multiple websites.

    Interested in Instagram Feed WD Plugin from Web Dorado (Premium)?

  • Instagram Journal Plugin (Premium)

    Remember how I mentioned the Instagram API above? Well, this plugin takes full advantage of that, giving you more control over what you can do with your feed. There are fun layouts available like the infinity slider. Theme colors are customizable. You can host an Instagram contest right from within your website. And there’s even a free Instagram-centric WordPress theme included with the plugin.

    Interested in Instagram Journal Plugin (Premium)?

  • InstaLink Instagram Widget Plugin (Premium)

    Although this is a fairly basic widget plugin, there is room for customization so that it doesn’t look like you used a free plugin to import the standard Instagram feed into your site. You can change the header color, the image size, how far down you want users to scroll through the feed, and you can even choose whether you want a header or not.

    Interested in InstaLink Instagram Widget Plugin (Premium)?

  • InstaShow Instagram Feed Gallery Plugin (Premium)

    Tap into the power of Instagram’s API with this plugin and gain more control over: filters, image counts, image sizes, color scheme, metadata displayed, and so on. In addition, this plugin includes 14 different options to alter the UI, so you can adjust the navigation, animation, speed, and automation of your image popups.

    Interested in InstaShow Instagram Feed Gallery Plugin (Premium)?

  • Instagram Slider Widget

    A slider widget that does exactly what it says on the tin.

    Once installed and activated, it creates a responsive widget that displays the latest Instagram posts (up to 20) in either a slider or grid layout. There is no need to set up API access, the widget simply requires an Instagram username.

    The widget also allows you to set the interval (in hours) for checking for new posts. Thumbnails are stored locally, so after initial load display is instant.

    Very simple to install and configure.

    Interested in Instagram Slider Widget?

  • DsgnWrks Instagram Importer

    This plugin allows you to import your Instagram photos as posts (or an existing custom post type) into your WordPress blog.

    Set up is extremely user-friendly and allows considerable control over how the photos are imported.

    It’s definitely one to look at if you want to share your Instagram photos on your blog.

    Interested in DsgnWrks Instagram Importer?

Wrapping Up

There’s no doubt that Instagram is one of the more creative social media platforms businesses have to work with. These Instagram plugins surely offer up enough flexibility in what you can do with your Instagram photos, so have fun with it! Get creative in where you place your Instagram feeds and how they’re displayed, and give your site another way to stand out from all the others.

Chris Knowles
Over to you: What are some of your favorite professional brands on Instagram to follow?