3.5 Reasons You Should Already Be Using WordPress for Your Business

If you’re still not already using WordPress for your company website or eCommerce solution, or if you’re still having trouble persuading your clients to “come to the dark side,” I’d like to share three (and a half) reasons why switching to WordPress is a must for any modern business owner.

These reasons also apply for anyone who is still using Drupal, Joomla or Magneto (yes, I went there)…

Reason #1: SEO is Dying, But WordPress is Social Media Driven

I imagine this will spark more arguments from SEO enthusiasts, but SEO as we know it is dying. Back linking, keyword optimization and other mathematical SEO strategies are all but being considered as spam…the Penguin update gave us the first clue of this.

Meanwhile, user generated content such as blog comments, Reviews, Facebook likes (and shares), Tweets and votes from Google + are becoming the bread and butter of search engine rankings.

WordPress.org is also in the process of building what they’re now calling a “WordPress Ecosystem,” which focuses on creating adhesiveness and trust between developers and WordPress users.

More and more WordPress plugins and features are being created which help WordPress users to collect and display customer reviews, connect their Facebook page with their Twitter account, with their Google + account and to build the one thing which is much, MUCH more important than a company website.

That one thing is a socially driven, virtual business ecosystem. This leads us to the second reason you should already be using WordPress…

Reason #2: Ecosystems are Replacing Solo “Web Properties”

Having a website used to be a pretty big deal online, now everybody and his second cousin has one. But the companies who are dominating the online marketplace are building more than just a website here, a Facebook page there and a Twitter account there. They’re using their multiple web properties to build a socially driven, virtual ecosystem for their brand.

I read an article a few months ago that predicted which 10 companies were not going to be around in the next ten years, and the reasons why they wouldn’t be around. The reason which kept coming up again and again was “no ecosystem.”

The companies which weren’t building a socially driven, well-connected and seamlessly integrated network of virtual “properties” to make their brand more present and (most important) more trusted in the online marketplace were assumed to be in big trouble.

In fact, you might not have heard about this, but as you’re reading this blog the IT giant IBM is building something called “virtual world,” where consumers will be able to use “avatars” to simulate physical shopping experiences within a virtual environment.

Ever seen the movie “The Matrixx”?

Crazy as this might sound, you and I are living to see the days where this virtual reality will become a reality. Another article in the April 2012 issue of “The Economist” talked about a new type of printer which can create physical products…products which would be designed using computers, customized by consumes, purchases and “printed” into physical form.

This means that even brick and mortar businesses could be wiped out by virtual businesses over the next 10 or 15 years. The virtual business ecosystem is coming my friends. As it does, you’ll need the technology to build a virtual ecosystem so your company can compete in this dramatically changing marketplace.

Why will using WordPress be so valuable as this happens? Because WordPress is built upon an open source community where thousands of expert developers are consistently creating, refining and improving upon new features to help WordPress users to stay connected in the hottest trends and technologies in the online marketplace.

Of course, you could always burn up your money hiring someone to create these solutions for your existing website, but that points us to the third reason you should already be using WordPress…

Reason #3: No More Back & Forth With Your Web Developer

If you’re like most of the entrepreneurs I meet, you like having options and having control and flexibility when it comes to your business. You’ve probably also found that the biggest obstacle to making this a reality is your relationship with your web developer.

But if you spend just a little time getting the hang of it, and if you have access to a solid WordPress plugin library like the one at WPMU DEV, you get to be back in charge of your company website (and ecosystem) again.

One of the most common complaints I hear from people who don’t use WordPress for their website or eCommerce solution is this:

“My web designer charges me every time he touches my site for anything.”

I know, sometimes it’s just to move on little piece of text or a graphic over to another part of the site. How can that cost you $50 to $100? Believe me, as a developer myself, I can assure you that even the smallest changes to your website can takes hours…even for an experienced developer with a good code library.

But if you switch to WordPress now, you’ll instantly have hundreds of developers working around the clock to create new plugins and themes which will add new features and flexibility to your site AND help you to adapt to the rapidly evolving virtual technologies.

And finally (as if you needed more convincing)…

Yes, it is true. All who do not take the mark of the “W” on their forehead or their right hand will be cast into the fiery lake of burning-

-just kidding.

But seriously, if you’re not already using WordPress to build a virtual ecosystem for your brand, you’re already falling behind the times.

Come to the dark side my friends, it’s really cool.


Seth C





6 Responses

  • New Recruit

    “Back linking, keyword optimization and other mathematical SEO strategies are all but being considered as spam…the Penguin update gave us the first clue of this.”

    Wrong, wrong, ??? and wrong.

    Back links are still the #1 signal for search engines in ranking your site – by a wide, wide, wide margin, too.

    Keyword optimization is critical as well. In fact, without keywords how does a search engine know how to classify your page or site? Your statement is completely illogical in a addition to be being flat-out wrong.

    I don’t know what you mean by “other mathematical SEO strategies” but it implies that link building and keyword optimization are mathematical strategies, which they are not. At least not if you’re using proper, white hat techniques.

    The Penguin update was all about identifying worthless content and then making those links worthless. It was an attempt to improve the algorithm that ranks back links, not replace it with social signals.

    It’s true that social signals are playing a larger role than they did a year ago and it’s also true that they will continue to play an increasing role. However, saying that SEO is dead or any of the 4 inaccurate statements I mentioned are irresponsible to your readership, in my opinion.

    Having said that, one of my top reasons for recommending WordPress is its SEO friendliness. I agree 100% with the overall point of the article.

  • “Back links are still the #1 signal for search engines in ranking your site – by a wide, wide, wide margin, too.”

    –> Then why do Google’s webmaster guides specifically state that back link building is against their guidelines? Back links are not the #1 signal anymore, user generated content is, next is Social Proof (likes on FB, G +, Tweets etc). If people want to keep building back links, so be it…but building connections is more important.

    “Keyword optimization is critical as well. In fact, without keywords how does a search engine know how to classify your page or site?”

    –> You’re right, without keywords the search engine can’t classify your site. But there’s an ocean of difference between using keywords and using a mathematical percentage to make your content “keyword rich,” so that it reads like this:

    >Keyword optimization is important for SEO because keyword optimization is how search engines determine your site’s keywords. Optimization of site content through keyword optimization is also important for showing that content is relevant to your keywords, and that’s why you need to use keyword optimization strategies in SEO. This concludes my article on keyword optimization<

    Thanks for the comment

  • The while foundation of blogging is about personal, authentic, experiences.

    Take a look at Matt Mullenwegs blog as an example.

    Its not about SEO, backlinks and content marketing.

    Its not about researching other people’s idea’s in your niche.

    Its not about keyword research or keyword competitors.

    Real stories about real experiences

  • There are some more reasons for use WordPress in our business:

    Open Source Software

    WordPress is an Open Source software which allows it to be used free of cost. You can use it on any kind of personal or commercial website without have to pay a single dime for it. It is built on PHP/MySQL (which is again Open Source) and licensed under GPL.

    User Friendly

    You dont really have to be experienced to use WordPress on your website. Nowadays most of the hosting companies provide the ability to install WordPress on your site at a single click of the mouse. The administration section is easy to navigate and its even easy to add articles/content to your website.

    Themes Support

    You will never run short of templates when using WordPress. If you dont like the themes that come with the default installation of WordPress, you can hunt on the Internet and you will find thousands of free themes that you can download and use for your website. There are themes which can even make your website look like a regular site instead of a blog.

    Plugins Extend Functionality

    WordPress plugins allow you to do just about anything that you want and can be installed in a jiffy. For example, you want to paginate your blog posts, just look on Google and you can easily find the relevant plugin that will easily do the job for you.

    Standards Compliant

    WordPress is one software that follows all the Web Standards and keeps your blog or website compliant to all the rules that have to be followed when running a website.

    SEO Friendly

    Search Engines have to be definitely kept in mind when building a website. WordPress uses different functions which allow it to be search engine friendly. For example sending pings to other sites, making categories, tagging your posts, use of h1/h2 tags etc.

    Large community Support

    As per recent statistics, WordPress is used on more than 1% of the websites on the Internet in the world. There is a large user community backing the development of this software. So, whenever you face any problems, you can go through all the available WordPress forums and communities and find answers for all your questions.

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