5 Tips to Glue Your WordPress Site to Google Page One

5 Tips to Glue Your WordPress Site to Google Page One

Search-Engine-Optimization-Post-Penguin

The only thing harder than getting your WordPress Website to the first page of the Google search results is keeping it there through all of these aggressive Google updates. You’ve probably noticed that even the “white hat” SEO practices which used to get the job done are quickly becoming old hats.

At the same time, there’s still a few “magic rules” that can keep your WordPress site glued to the first page of the Google search results, even if you do nothing else. Let’s check these out, and while we’re at it I’ll give you a “do this starting today” action step for each one so you can see for yourself…

#1: Less SEO, More UGC

customer-reviews

UGC is user generated content, and it’s quickly becoming the most valuable tool in online marketing. Your customers are better sales people than you because they have the advantage of being perceived as an unbiased third party. Google knows this, and that’s why their taking such big steps to get people to write reviews using Google + accounts.

My guess is that if you’re not doing as well as you’d like online, you’re focusing too much on SEO and not enough on UGC. Thankfully, you can turn this around today if you take action.

Take action now

ACTION TIP: Get one client review posted on your WordPress site this month, a real one. I suggest getting a hold of the WPMU reviews plug in for this. Don’t worry about loading up on the reviews just yet, start with one. Make it two reviews next month, then three until you’re getting a half a dozen a month or more.

#2: Less Link Building, More Relationship Building

When you think about it, the only reason Google considers back links important is because back links suggest that a person likes your site.

With all the people abusing this with back link blasting techniques, it’s no surprise that Google is giving more weight to Facebook likes, Tweets and Google + votes. A day could very well come when sites building back links are penalized, and then what? The websites that have steady stream of repeat traffic will remain while those with thousands of back links will go bye-bye.

This is why I’ve been ranting for nearly four years now about how relationship building is the most important SEO strategy you can invest yourself in.

If people visit your site once and never return, the search engines will know about it and they won’t rank your site high. But the opposite is also true, the question is whether you’re connecting with your visitors or just jamming their emails into an automated email system and hoping they buy. If you doubt the value of this tip, just invest the next 90 days into being more personal with your customer follow ups.

Take action now

ACTION TIP: take half the time or money that you’re spending on link building and reinvest it into connecting with your customers. Don’t try to sell them something, just write to them. There’s a good chance your customers are already being marketed to by your competitors, and if they hear from them more than they hear from you, they’re likely to start buying from your competitors as well.

#3: Conversations First, Conversions Second

Who is more likely to return to your WordPress site…is it the person who is actively engaged in the conversations on your blog or your forum or the person who you never hear from? While the “lurkers” might return to read, or even to buy, they’re more likely to do so if they see that your WordPress site is active with interesting conversations.

Conversations, lead to conversions, and if you look at the sites ranking on the first page of Google, you’ll realize that conversations also lead to rankings. This is going to become more important as Social Media continues to take over the internet, so the time to make this shift is now.

Take action now

ACTION TIP: Go to your WordPress site and respond to every comment that you’ve got in your pipeline, even if it’s just a “thanks for reading” response. Make this a habit to follow up on every conversation at your earliest opportunity. Next, look at all your calls to action and ask yourself if you’re focusing on conversions at the expense of engaging your readers.

A basic rule is that if you’re trying to communicate with people on your website in  way that you’d never dream of communicating with people in person, you’re not doing it right.

#4: Tribe first, Traffic Second

tribes-of-wordpress-traffic

People are always asking about getting more traffic to their site, but this is the wrong question to ask, especially when you’re getting started. I’d rather have a tribe of 10 loyal followers than a thousand hits of traffic. In fact, if you’re getting 10 visits a day to your site, but no interaction, more visits could actually hurt your rankings.

Just think about it, a higher volume of visits gives the search engines more data to work with when it comes to seeing how people are responding to your site. In fact, I’ve longed believed that the “Google dance” (your site rising to a high ranking, only to fall back down) is something the search engines do to test how engaging your site is by shooting more traffic at it for a time.

Case in point, all those spam sites that shot up in rankings during the Penguin update, causing everyone to think that Penguin had failed? That turned out to be Google putting those sites in the line of fire and seeing how people responded. Most of those sites are gone now. They got their traffic, but they weren’t ready for it because they weren’t focused on building a following.

Take action now

ACTION TIP: Get one client review posted on your WordPress site this month, a real one. I suggest getting a hold of the WPMU reviews plug in for this and possibly hiring someone to follow up with your customers and to open some doors for the reviews to start coming in. Don’t worry about loading up on the reviews just yet either, start with one. Make it two reviews next month, then three until you’re getting a half a dozen a month or more.

#5: Content Connection is King

As a copywriter, I’m usually happier than a pig in slop when people say that that content is king on the internet. Unfortunately, consumers (aka, the people with the money) have a different take on this. They don’t want to read, they want to connect. That’s why Facebook and other Social Media sites are so popular. Connection is a basic human need and human need is what drives people to invest their time and energy into visiting a website.

How do you know if you’re focusing too much on content and not enough on connection? For starters, if you have 100 blogs on your WordPress site and no comments, you’ve obviously created a lot of content but no connections. No shame in this, we’ve all been there at one time or another. But if you want to thrive in spite of these Google updates, it’s important that you don’t stay there.

Connection is king, and if connection becomes the most important goal for you as an online marketer, you won’t need hundreds of blogs to stay at the top of the Google rankings.

Take action now

ACTION TIP: Have someone (preferably not a fellow marketer) look at your site and honestly tell you why they think you’re not getting more interaction. It might be hard to accept what they have to say, but you can learn a lot by getting the input of someone who analyzes your site as a consumer instead of as someone giving marketing advice.

 Recap of 5 Tips and Action Steps

Now here’s the Cliff notes version of each tip and each action step. Don’t just read this blog and go on in search of the next 5 tips, take action, you’ll thank yourself in a few months.

#1: Less SEO, More UGC

ACTION TIP: Get one client review posted on your WordPress site this month.

#2: Less Link Building, More Relationship Building

ACTION TIP: take half the time or money that you’re spending on link building and reinvest it into connecting with your customers.

 #3: Conversations First, Conversions Second

ACTION TIP: Go to your WordPress site and respond to every comment that you’ve got in your pipeline, even if it’s just a “thanks for reading” response. Make this a habit to follow up on every conversation at your earliest opportunity.

#4: Tribe first, Traffic Second

ACTION TIP: Get one client review posted on your WordPress site this month, a real one. Make it two reviews next month, then three until you’re getting a half a dozen a month or more.

#5: Content Connection is King

ACTION TIP: Have someone give you a “non-marketing” perspective on how engaging your WordPress site really is.

take-action-now-fist

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