How to Add Scrolling Testimonials to Your WordPress Site
Testimonials are great. They’re a sign that you’re doing something right with your WordPress business. So, you should be proud to put them on your website for the world (and prospective customers) to see.
The only problem with testimonials, however, is that they usually come in the form of written praise. There’s absolutely nothing wrong with that, but it does mean that you’re giving visitors even more text to read on your site now. Unless you have clients who are willing to record a video of themselves talking about how amazing you are, how do you get over the potential ho-hum factor of adding a plain-text testimonial to your WordPress site?
Here’s the thing: a written testimonial is not necessarily going to be as eye-catching as other types of user-generated content, like photos or videos. If you don’t want visitors to completely miss the important truth nuggets found within your testimonials, then adding movement to them could help direct visitors’ eyes over to these trust builders.
Scrolling testimonials. Sliding testimonials. Rotating testimonials. Whatever you want to call them, these blocks of moving testimonials will help give visitors a more accurate picture of what it’s like to work with you—and, more importantly, the benefits of working with you—all in one consolidated, but engaging space on the page.
WordPress plugins, as always, will help you achieve this cool effect, so let’s take a look at what your options are and walk through the process of getting scrolling testimonials on your WordPress site today.
5 WordPress Plugins to Add Scrolling Testimonials to Your WordPress Site
Scrolling testimonials are a great way to capture your visitors’ attention and show them there’s something worth looking at in this specific spot on your WordPress site. That’s why you should use a plugin to give them the extra pop and attention-grabbing design that’s sure to get them read.
Here are some options:
The BNE Testimonials plugin is available for free in the WordPress repository if you want to get a sense for how it works. Basically, it enables you to set up individual testimonials and then insert a shortcode that indicates how you want them displayed: as a vertical list or as a slider. It’s then up to you what sort of information you want to include. Customer name and quote are required, but you can also add:
- Testimonial category
- Company name or tagline
- Company’s website URL
It’s the premium version of this plugin, however, that’s really going to help you make a good impression with these scrolling testimonials. Features include:
- Masonry and thumbnail slider layouts with pagination guides
- Additional theme designs
- Testimonials imported from Facebook, Yelp, and Google
- Ratings (when appropriate)
- Testimonial submission form
The free version of the Easy Testimonials plugin should be sufficient enough for what you want to accomplish.
You’ll be able to:
- Add sliding testimonials to sidebar, widget, or within a page or post
- Include images with each testimonial
- Add a rating to testimonials
- Organize testimonials by using the category feature
- Link testimonials to relevant product or service pages
If you build or manage a large volume of websites that you know will need a testimonial slider and you want each to have a custom look, you’ll likely want to upgrade to Pro. There are 75+ themes included, you have more control over typography, and there is more room to experiment with animated slide transitions.
This free WordPress plugin will help you create testimonial rotator boxes for your website. The best part of this plugin is how intuitive the settings panel is, so you always know where to go to create testimonials and then to set up the rotators.
What’s also nice about this plugin is that you can keep this as simple as you’d like by relying on the default testimonial template and creating a single rotator. Or you can use the various settings and tools within the plugin to customize the information included, layouts, transition effects, image size, and so on.
This is one of the more versatile and powerful testimonial plugins on this list. That’s because it gives you the power to create any type of testimonial list, page, widget, or slider. And there are no restrictions on customization either. You could also use this to build a slider or running list for partner or client logos, team member bios, etc. You can update:
- Placement of testimonial elements
- Hover effects
- Autoplay and timer
- Ratings display options
- Social media integration
The Testimonials Showcase plugin also comes with a drag-and-drop builder, which makes the process of building out your scrolling testimonials even easier.
Simply designed so as to work with whatever theme your site uses, this is a great plugin for when you only want to display your testimonials in a sliding, fading, or carousel widget. Perhaps the best thing about this plugin, however, is that it allows for mixed content, so you don’t have to worry about keeping your text testimonials separate from those rare video testimonials you receive from clients. All will work in this plugin.
Here is what you can expect from the free version of this plugin:
- Responsive slider
- Choice of sliding transition
- Speed controls
- Slider controls
- Client name, photo, job title, location, company, contact information, URL, and testimonial fields available
- Image, text, and video compatible
- Show testimonials based on category, some other pre-determined setting, or you can show them at random
While you could use a slider or carousel plugin to build out your scrolling testimonials, it’s best to use a plugin created specifically for testimonials. Images and videos have a different way in which they should be displayed and promoted, which is why there are plugins like these that mostly cater to all-text testimonials that rely more on beautiful headshots, ratings systems, and plentiful white space.
How to Create Scrolling Testimonials with the Testimonial Rotator Plugin
Most of the scrolling testimonial WordPress plugins mentioned above will give you similar settings to calibrate. The process of getting those scrolling testimonials on the page will be similar, too. For the purposes of this example, I’m going to use the Testimonial Rotator plugin to show you how to add scrolling testimonials to your site:
In order to have scrolling testimonials on your WordPress site, you’re going to need testimonials (plural). So, I’d advise you to spend some time collecting testimonials from clients, both past and present. In fact, this is an excellent opportunity to reconnect with past clients. You can see how they’re doing and take an interest in what’s going on with them now. You never know. They may be ready to jump back on board for support assistance, a redesign, or something else entirely.
Here are some tips on how to collect testimonials:
- Send your current clients a survey.
- Reach out to everyone else by email.
- Use pop-up surveys on your website to gather feedback and testimonials. (Definitely go the route of asking for both, so your customers know that you’re interested in hearing from them, in general, and not just in gathering words of praise.)
- Capture your clients’ testimonials when talking to them on the phone. You’ll likely hear these potent quotables at the very end of a project. The best thing to do is record your conversations, so you can go back and get their exact phrasing later. You can also write your own testimonials based on what you believe your clients would say about the work you did. Then send them a copy of the testimonial, explaining that you’re looking to grow your business and would love their assistance in providing you with some positive words.
In exchange for any of these testimonials, be sure to let your clients know that they’ll receive a backlink to their business website, which will in turn help their SEO efforts.
Also, don’t forget to ask your clients’ permission to use the testimonial. In order to make a real impact with testimonials, you’ll need to at least include the person’s name and the company they work for. That way visitors won’t worry about whether the “Good job!” testimonial without a name was real or not.
Once you have their permission, then you can go ahead and add it to your site. But first…
When you’ve found the WordPress plugin you want to use to add scrolling testimonials to your site, install and activate it. For the purposes of this tutorial, I’m going to use the Testimonial Rotator plugin.
Once your plugin is installed, you can get started creating your testimonials.
Before you add any new testimonials to your site, you’ll need to create a new rotator box.
Click on Add Rotator and you’ll arrive at a page that looks like this:
Here you can determine how your scrolling testimonials will behave. Options will include:
- Design theme (the free version comes with two choices)
- Transition effect
- Image size (if you add their headshot or logo)
- Transition timer and speed
- Testimonial quantity limit
- Slider previous/next controls
- And more
Name your rotator and publish when you’re ready.
Using the new Testimonials area in WordPress, click on Add New. You’ll arrive at a page that looks just like the new post or page modules in WordPress.
If you scroll down, you’ll also find individual settings for this testimonial, including:
- Rotator you want the testimonial to appear in
- Star rating
- Customer’s professional information (you can include whatever associations and related company information you want here)
- Customer headshot or company logo
- Order in which you want to display this testimonial in the rotator
When you’re ready, click the Publish button.
Finally, you’ll need to embed your scrolling testimonials into your website.
Go to the All Rotators admin area. You’ll find the shortcodes available for embedding. The “Use Rotator Settings” will present your testimonials based on the settings you established. The “Display as List” will take away the rotator box and show them as a vertical list.
With this plugin, you won’t actually have to copy the shortcode unless you plan on removing the rotating aspect. Once you visit a post or page, you’ll find that there is a new “Add Rotator” button you can use which makes this a whole lot easier to execute.
Simply click on it and choose the rotator box you want to add. Once you’ve embedded the code, you can preview your website to confirm that all looks exactly as intended.
If any adjustments need to be made, simply revisit the Testimonial or Rotator page and edit accordingly. Then you can publish your page or post containing testimonials when you’re ready.
Testimonials are a popular form of social proof to help brands establish credibility. They’re especially helpful when running a business like yours that is (mostly) relegated to remote and online interactions with clients.
These type of trust-builders give you an opportunity to “sell” new clients on your trustworthiness and professionalism without having to meet in person. They’re also a great way to give potential customers some insights into what it’s actually like to work with you or use your products.
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