Google Search Tip for Power Searchers – Intitle and Intext
No matter what your niche, the more deeply you get into your topic, the more you will need to be adept at doing some heavy duty Googling at some point or another.
For example, let’s say you wanted to do a search on WordPress and Matt Cutts (an engineer from Google’s Search Quality team).
Because you want WordPress to be the main focus, you will want to search for “WordPress” in the title. So you would start with a search operator like this.
It would be nice if you could find pages that focused enough on Matt Cutts in relation to WordPress in order to put both “WordPress” and “Matt Cutts” in the title. For that, you could just add “Matt Cutts” to your search, like this:
allintitle: wordpress matt cutts
or even this:
allintitle: wordpress "matt cutts"
Expand Your Search
You may find some good info with that search, but the truth is you are probably limiting yourself and bypassing pages that would be very useful to you. While your main topic is “WordPress,” and you know that should be in the title, you might be able to find some very interesting pages where “Matt Cutts” is simply somewhere in the body of the text.
And so to search for that, you might use a search like the following:
allintitle: wordpress allintext:matt cutts
Hold On – That Doesn’t Work!
That’s a nice idea, but it doesn’t actually work. When you use these two search operators (allintitle: & allintext:) together, you get nothing: allintitle: wordpress allintext:matt cutts
The solution is to not use allintitle and allintext, but instead, use intitle and intext:
intitle: wordpress intext:matt cutts
That search produces over 600,000 results: intitle: wordpress intext:matt cutts .
Dig Into Search Operators
Digging past the standard search operators that most people know can be a boon for your search efforts. Need a nice guide for advances search operators? Here’s a good one: GoogleGuide.
Photo: Curious Detective Looking Through Magnifier from BigStock