Edublogs is Featured in “The Mind Share Market: The Power of an Alternative Currency”

You’ve been hearing a lot of buzz about the “freemium” business model lately. It’s a strategy that has made Edublogs, the world’s most popular educational blogging service, a wildly successful business.

Essentially, this is how Freemium works in the marketplace:

…a business model that works by offering a basic product or service free of charge (such as software, web services or other) while charging a premium for advanced features, functionality, or related products and services.

We’re excited to let you know that Edublogs is featured as a case study in a new book called The Mind Share Market: The Power of an Alternative Currency. If you’re interested in making money with the freemium business model, then this is one book you’ll want to add to your library. It demonstrates the success of free products as potent advertisements that will gain you business. You may have noticed that this business model is extremely popular with Web 2.0 and open source companies, many of which are probably already your favorites for one simple reason: they give products away for free.

The Mind Share Market: The Power of an Alternative Currency is available in paperback or via an instant download for your Kindle. Get your hands on a copy to learn the valuable marketing secrets that will give you a philosophical and practical foundation for operating a successful business based on offering free products.

If you’re inspired by the success of Edublogs and want to create your own startup, WPMU DEV has all the tools that you need to start generating sales and profits through this powerful business model.

Edublogs is actually powered by WordPress Multisite. WPMU DEV offers a host of plugins that help you to make money through premium upgrades on your site. These are the very same plugins utilized by Edublogs. They enable you to start gaining more customers through word of mouth, referrals and organic searches when you set up your WordPress site to offer some of your products for free. Find out more by heading over to WPMU DEV today.