How to Move Your WordPress Store From WP E-Commerce to MarketPress

How to Move Your WordPress Store From WP E-Commerce to MarketPress

Did you know that the MarketPress plugin has a product importer so that you can move your entire store over from WP E-Commerce in just one click?

Of course, both plugins get the job done selling online, but perhaps you’ve had some trouble with WP E-Commerce and want to be able to switch over to another free plugin. I know there are a few WordPress users out there who will be glad to know that they have more options for e-commerce.

One of the biggest advantages to moving to MarketPress is the ease of theming and the fact that it looks great right out of the box.

Default Theme Comparison: A Look at Out-of-the-Box Styles

Let’s look at a couple comparisons of the default theme for both plugins. These are screenshots taken from installations with the both plugins running on the default TwentyTen theme, no store theming changes applied. This is how they look out of the box:

Quite a difference, isn’t there? Have a look at the differences in the way the checkout form is styled. The first one is WP E-Commerce:

WP E-Commerce Checkout

The MarketPress checkout:

If you want a nice clean checkout experience right out of the box, then MarketPress is your best option. Anytime you use WP E-Commerce with your own theme and want to match it to your site, you’ll have quite a bit of CSS cleanup to do to make it look presentable.

MarketPress Offers a Grid Style Product Layout for Free

If having your products laid out in a nice grid style is important for your store, you should be aware we’ve got some awesome free add-ons for MarketPress, including a shortcode that will enable a grid layout. However, if you want this with WP E-Commerce, you’ll have to pay $40 for their Gold Cart product.

Another important item to mention is that MarketPress was built to be compatible with WordPress single user, Multisite networks, and BuddyPress. Don’t spend all day pulling your hair out, trying to force WP E-Commerce to work well with Multisite. Switch to a shopping cart that was created with Multisite in mind.

Why switch to MarketPress from WP E-Commerce?

Here are 5 solid reasons to move your store, and since it’s as simple as a one-click migration, you may want to consider it.

  1. You want a nice, clean checkout experience out of the box.
  2. You want the ease of parent and child theming.
  3. You need Multisite and/or BuddyPress compatibility.
  4. You want grid layout for products but don’t want to have to pay for it.
  5. Your store requires order status tracking for customers on the front end.

How to Move Your WordPress Store From WP E-Commerce to MarketPress in 4 Easy Steps:

This tutorial assumes that you have WP E-Commece 3.8+ installed on your WordPress site to operate your store. Older versions of WP E-Commerce will not be compatible.

Step 1: Download MarketPress and upload it to your plugins folder.

You can download MarketPress for free from the WordPress plugin repository.

Step 2: Activate MarketPress.

Yes, you are installing and activating MarketPress right on top of WP E-Commerce. Both should be active at the same time in order to take advantage of the product importer.

Step 3: Import your products into MarketPress in one click.

Go to Products >> Store Settings >> WP E-Commerce Importer within the MarketPress dashboard. Even though you have two product menus, you’ll find the one that MarketPress has Store Settings under the Products menu:

Click on the Import Now button to import your entire store into MarketPress. When you do this all the products will be automatically imported, with the following:

  • Product Title
  • Product Description
  • Featured Image
  • Price
  • Sale Price
  • Product Category
  • Product Tags
  • Additional per-item national shipping cost
  • Product Excerpt

The only thing it doesn’t yet capture are variations. I recently completed an import with a store that had over 1,000 products and it worked perfectly! When the import is complete you should see a success message that looks like this:

Step 4: Deactivate WP E-Commerce.

Click on the link in the success message to deactivate the WP E-commerce plugin, as you won’t need it anymore. Now your MarketPress store should be ready to go!

This tutorial is based on the free version of MarketPress. Download it from the WordPress plugin repository today. If you have questions or need further support, make sure to drop a note in the MarketPress support forums on