How We Are Using Crazy Egg to Radically Improve Our Product Pages

How We Are Using Crazy Egg to Radically Improve Our Product Pages

If you’re anything like us, you live or die by your conversion rate, and nowhere can this impact you moreso than on your project pages.

There are a number of ways you can go about improving them in WordPress – A/B split testing (especially using analytics experiments, or indeed our very own A/B WordPress Theme Testing plugin) being top of the list.

Knowing the figures is one thing, and knowing the behaviors is another thing entirely. Today I’d like to share with you how we’re using Crazy Egg to inform the design of our new product pages (and also give you a sneak peek of where those product pages are currently at).

And as with all the products we use and love, we’ve also scored you a 90-day free trial to try it yourself (from which, I might add, we will never receive any affiliate fees!).

Read on to see why you should give it a crack.

The Current Product Page and Assumptions

So, we’re going to take a look at the current product page for one of our latest releases, CoursePress Pro.

The original CoursePress Pro page
The original CoursePress Pro page

It’s not a bad page, I hope you would agree. It’s one that’s converted really well for us (in fact, it’s helped CoursePress become the most used WordPress LMS plugin on the web in just four weeks).

Big buttons, a nice clear video, great testimonial… What’s not to like, surely people are clicking where we want them too? Right?

The Reality… Brought to You by Crazy Egg

My favorite Crazy Egg view by far is the “News versus Returning Visitors” confetti map.

The image below is the confetti map for our CoursePress page (as shown above), where we got 4,339 visitors last week.

I’m especially interested in the white spots – those are new users, the bread and butter of the site. Once you’ve used WPMU DEV we know you already love us :)

By far my fave view
By far my favorite view.

Take a good look at it. There are some pretty startling conclusions. Here’s my take:

  • Usage – I hate that tab. It’s like showing people a manual before they buy something.. It’s an appalling way to sell things and it’s probably losing us customers. Conclusion: Rename, hide, rework.
  • Video – We have two awesome videographers who are make amazing videos of our stuff in action. It’s a serious USP – they show how great each product is, in detail, quickly, and yet NOBODY CLICKS ON THEM! It’s because the videos are hidden away as a pop-up and down in the copy. Conclusion: Let’s get those videos up there where they belong.
  • Screenshots – They clearly matter. A lot.
  • Navigation – Not a single click on the blog. Oh dear. I barely a click on Jobs & Pros, too.

The New Design… Thanks Crazy :)

So, here’s a peek at the upcoming new product page design. Note the changes regarding usage, video placement, screenshot importance and navigation.

Disclaimer – Yes, the design is using Lorem Ipsum. The site is still under development and will be out soon :)

Crazy changes by Crazy Eg
Crazy changes by Crazy Egg.

Of course, as soon as we start testing the new design we’ll be running the Crazy Egg tests all over again.

90 Days of Crazy Egg Completely Free!

You definitely want to do this with your own site and we figured we’d make it super easy for you.

So here’s 90 days – completely free! – for WPMU DEV readers only. Go try it out!

Like I mentioned, we get no affiliate fees for promoting Crazy Egg. We just think it’s an awesome tool. We use is ourselves and we want our members to enjoy it, too.

So go nail your conversion rate!