16 Ways to Add LinkedIn to Your WordPress Website and Win New Clients

16 Ways to Add LinkedIn to Your WordPress Website and Win New Clients

LinkedIn is by far the most professional of all the social networks. It acts as an online resume and provides you with a place to highlight your best work and experience in a place where people who’ve never been to your website can find and possibly get in touch with you. But wouldn’t it be great if you could bring some of that LinkedIn goodness to your website?

LinkedIn is the business social network.
LinkedIn is the business social network.

I mean, your website is your home on the web. It’s your property. So you’re going to want to display some of the same information that’s featured on your LinkedIn profile as well.

The trouble is it can be time-consuming to bring all of that information over. Sure, you can copy and paste but how will you manage the formatting?

My point is, why go through the process of creating a resume twice when you can just create it on LinkedIn with minimal fuss then integrate it into your site? You’ll save time and likely a few headaches. 

Before we delve into all of your options for proper LinkedIn integration, let’s spend a few moments discussing how to really make good use of your LinkedIn profile.

Making the Most of LinkedIn

There’s a shortage of coverage regarding LinkedIn. It’s a very popular social network with over 347 million users according to HubSpot, but it still doesn’t get as much blog coverage as networks like Facebook and Twitter. I think that largely has to do with the strictly business vibe the site offers. People think it’s just about posting your resume and that’s it. They don’t realize that there’s a very social component on the site now that means it’s not enough to just post your best work and walk away. You have to actually engage there, too.

While I don’t have the bandwidth to cover everything there is to know about LinkedIn here, I am going to offer up a few tips that will make it easier for you to customize your profile and interact with your community.

Customizing Your LinkedIn Profile

Here are a few quick ways to customize your profile so you can make the best impression with your potential clients and customers:

  • Customize your profile URL. Instead of your profile URL ending in numbers, you can pick what the URL says. For a personal profile, your name is your best bet. Or, if you have a company, you can use your company name in the URL instead. To make this change, just go to your public profile customization page and input your desired URL on the right-hand side of the screen.
  • Make sure your site URL is optimized. By default, LinkedIn will make your site or blog’s link text read as “Personal Website.” Not very descriptive, right? A good way to encourage more people to click through from your profile to your site is to customize this anchor text. To do this go to Profile > Edit Profile > Contact Info > Other then input what you want your site to be linked as. Try something like “MyBusinessName Industry Insights” rather than “My Blog.”
  • Fill out every section. A blank spot on your profile (or a sparse section) looks bad so don’t let that happen to you. Even if it’s not true, an incomplete profile makes it seems like you lack attention to detail. You can also add, remove, or rearrange sections if you’d like. There’s a double-sided arrow on each section in Edit mode that allows you to drag-and-drop sections to where you’d like. And here’s a comprehensive list of all the sections you can add/remove.
  • Thinking about SEO. While over-the-top blatant keyword stuffing doesn’t work anymore (and hasn’t for a long time) being mindful of the keywords you use in key areas like your profile’s headline or summary can make it easier for people to find.
  • Take advantage of style opportunities. LinkedIn is kind of ho-hum to look at. There’s no getting around that. But you can jazz up your profile a bit by adding a background. To do this go to Profile > Edit Profile > Add a background photo. 1400 x 425px makes for the best looking image.
  • Add media. While you used to be able to just write up a description of the work you did on LinkedIn, you can now actually feature that work, which is just plain better in a myriad of ways. You can add samples of your work under the Summary, Education, and Experience sections. Show off your latest projects, your very best work, or presentations. You’re allowed to upload images, documents, and videos to illustrate your skills.
  • Make your profile visible. Pouring a ton of work into your profile will be all for nought if you fail to adjust your privacy settings. Click on your thumbnail image then Privacy & Settings > Select what others see when you’ve viewed their profile. Click the “Your Name and headline” option.
Once you've got your profile set up, it's time to start interacting with others on LinkedIn.
Once you’ve got your profile set up, it’s time to start interacting with others on LinkedIn.

Interact With Your Community

Now that you’ve got your profile working in your favor, you can focus on how to better interact with the connections on LinkedIn. Here are a few tips for doing that:

  • Get endorsements. A good way to show that you know what you’re doing in your particular field is to fill out the Skills section. Seriously, list out every single skill you have. Then, over time, your connections will start to endorse you for these skills. And that looks really good because it adds legitimacy to your profile.
  • Get introduced to prospects. For the most part, LinkedIn only lets you talk with those you have second-degree connections with. However, you can request an introduction with those out of your network using the Get Introduced function. You’ll need to write someone you’re connected with and request they introduce you to someone they’re connected with. It doesn’t always guarantee a connection but it’s worth a shot, especially if you really want to establish a relationship with someone outside of your existing network.
  • Read your network updates (and interact). It seems every social site has taken a cue from Facebook and offers a news feed. Take some time to read through your “network updates” on LinkedIn and like, comment on, and/or share content from those in your network. This is a good way to build community by being an active member yourself.
  • Use LinkedIn Groups. LinkedIn Groups are awesome. Seriously. If you’re a member of a group with someone, you can message them directly without needing to be officially connected. You can also view the full profiles of group members, even if you’re not connected. Plus, interacting on Groups helps you to become a recognized voice in your industry. Participating in an active group can help to yield you and your brand a ton of respect.

There’s more you can do with LinkedIn, of course, but the above tips should help you to get more out of your time spent on the network.

Manually Integrating LinkedIn into WordPress

The LinkedIn Developer Network offers several ways to add LinkedIn to your site with minimal fuss. All you need to do is input your LinkedIn profile’s URL and make a few selections and you’ll be presented with an HTML code you can paste into your WordPress posts, pages, and/or sidebar widgets.

Here’s a quick overview of all the manual integration options:

  • Company Insider

    The Company Insider plugin is a great option if you have a lot of employees in your business and would like to highlight them on your website. Short of creating a dedicated team page with bios, this is a quick way to offer a look at who works for you with minimal effort. This is a great way to give a human face to your business.

    Interested in Company Insider?

  • Share Button

    This one’s pretty straightforward. Grab the code for this simple share button and place it on your site wherever you’d like. This is typically best used within posts and pages so your visitors can share your content with their networks on LinkedIn. Of course, this feature is rolled into many of the popular social media plugins so if you want to integrate with other networks, those might be a better option for you.

  • Follow Company

    If you have a company profile on LinkedIn, you’ll want to let that fact be known to your site visitors. The Follow Company code snippet lets you display a simple follow button (along with your follower count, if you prefer).

    Interested in Follow Company?

  • Member Profile

    Another option is the Member Profile integration. This one lets you embed a snapshot of your LinkedIn profile anywhere on your site. It’s typically best featured in a sidebar widget or in your site’s footer. If your LinkedIn profile is like a resume and then the member profile plugin is more of a business card.

    Interested in Member Profile?

  • Company Profile

    The Company Profile plugin is just like the Member Profile one but instead shows off a condensed look at your company’s profile instead.

    Interested in Company Profile?

  • Alumni Tool

    If featuring information about a particular university is appealing to you, there’s the Alumni Tool. This allows you to display the most popular companies, industries, and areas where alumni of a specific school work and live.

Integrating LinkedIn With Plugins 

Beyond the official site integration LinkedIn offers, there are several third-party tools available as well. These typically come in the form of plugins for WordPress. These plugins seamlessly add elements of LinkedIn onto your site. These features are sometimes quite low profile, like a simple share button and other times more complex. What level of plugin you choose depends largely on your specific needs for LinkedIn integration.

One thing I did notice is that the selection of third-party LinkedIn plugins for WordPress is sort of lacking. And of the ones that do exist, many of them have low ratings and/or very few downloads. So developers, you might want to get on that!

I think this might largely be the case because social sharing to LinkedIn and profile integration are often features rolled into comprehensive social media plugins. And as you likely know, a ton of those already exist. I know we’ve talked about them in exhaustive detail here at WPMU DEV already. Still, it’s worth noting that some of the very best social plugins out there that include LinkedIn integration are Social Media Feather, WordPress Social Stream, Social Login, Microblog Poster, and our very own Floating Social.

Here are a few LinkedIn-specific plugins to consider:

  • FP LinkedIn Profile

    If you want to add your LinkedIn profile onto your site then you’ll want to check out the FP LinkedIn Profile plugin. It installs a simple profile summary card onto your site, so your visitors can find and connect with professionals. You can manage its settings from your dashboard and set the whole thing to link to your full LinkedIn profile.

    You can also customize several areas including the title for the widget, profile name, and profile link. Plus, you can show your connections, choose from several display formats, and even set it to display just icons. A simple plugin for seamless LinkedIn integration.

    Interested in FP LinkedIn Profile?

  • WP LinkedIn

    WP LinkedIn is another plugin option for inserting your LinkedIn profile onto your website with just a few clicks. It relies on shortcodes for inserting your profile, making it even easier to use. You can also use it to insert a scroller of your LinkedIn recommendations on any page or post, which can act as a one-click testimonial integration. Pretty cool.

    Another widget displays your network updates, too. And the shortcodes can be customized to display in different ways and with different options.

  • WP LinkedIn Multi-Users

    Designed to work with the WP LinkedIn plugin mentioned above, the WP LinkedIn Multi-Users plugin is an extension that lets you display the profile, recommendations, and network updates for any LinkedIn user.

    Now, you can’t use this to show any random person’s LinkedIn profile, but if you have several authors on your site, you can use this plugin to display each of their LinkedIn profiles. The specific users has to connect their LinkedIn and WordPress accounts but the end result is again a seamless integration. Just like the main WP LinkedIn plugin, Multi-Users uses plugins for profile, update, and recommendation insertion.

    Interested in WP LinkedIn Multi-Users?

  • WP LinkedIn for Companies

    There’s yet another extension that works with WP LinkedIn called WP LinkedIn for Companies. It works by letting you display a company profile and company network updates on your blog via a widget or shortcode.

    With this plugin, you can display a company profile, a company card, updates, and products. You can customize the look and feel of these widgets just as you can with the primary plugin.

    Interested in WP LinkedIn for Companies?

  • LinkedIn Master

    LinkedIn Master is another plugin that makes integrating LinkedIn into a WordPress site simple. You can display your profile, a company profile, or both to more readily expand your network connections. It can be displayed in widgets anywhere your theme allows and can also be displayed within posts and pages.

    The Lite version lets you change the widget title and includes buttons for sharing, following, and recommending. The Advanced version contains many more features including the buttons described above, widgets for member profiles, company profiles, insiders, available jobs, and alumni. Plus it includes shortcodes for inserting these buttons and widgets. Everything’s SEO optimized, too.

    The Advanced version ranges in price from $35 for one website to $69 for unlimited websites.

    Interested in LinkedIn Master?

  • LinkedIn Auto Publish

    LinkedIn Auto Publish is a plugin that allows you to post network updates to LinkedIn through WordPress. You can publish a simple text-based message to LinkedIn, post a message with an image, and filter items to be published based on categories or custom post types. You can also opt to have your posts shared with the public or with just your LinkedIn connections.

    You can select from several blog post elements to be published on LinkedIn including the post title, description, or excerpt, the blog’s title or permalink, and the user’s nickname.

    Interested in LinkedIn Auto Publish?

  • Atom LinkedIn

    Atom LinkedIn is a streamlined plugin that allows you to insert several different LinkedIn features onto your site with minimal fuss. While LinkedIn does offer its own widgets that are easy to use, having an all-in-one solution makes things a little simpler. This plugin allows you to display a member or company profile, company insiders, jobs, and more.

    Interested in Atom LinkedIn?

  • LinkedIn Login

    If you’re serious about LinkedIn integration, you might want to allow your visitors to login to your site with their LinkedIn accounts. This is really beneficial if you want to create a seamless network. Some features include the ability to have users register for your site with a LinkedIn account, to allow LinkedIn members to be automatically logged in when they register, and straightforward API integration. It also includes shortcodes for simple display.

    Interested in LinkedIn Login?

  • LinkedInclude

    The LinkedInclude plugin lets you display any posts you’ve made to LinkedIn on your WordPress site by scraping and importing your Author Post Activity page. They’re placed in a table on your site then displayed in a simple widget. You can then insert these widgets wherever you want in a sidebar, footer, or even in a post or page. You can also select the visibility of each imported LinkedIn post individually.

    Interested in LinkedInclude?

  • LinkedIn Post Planner/Scheduler

    The last plugin I’m going to talk about here today is LinkedIn Post Planner/Scheduler. This plugin makes it possible to share posts from your site on your LinkedIn profile with ease. While you can automate everything, you can also pick and choose what posts are shared with your LinkedIn network.

    The posts you share can include your blog post title, description, and permalink. Another feature is the ability to add a custom comment and image. It also has a scheduler with email confirmation.

    This one’s easy to set up and ideal for those looking to engage more on LinkedIn without hopping over to the site itself. LinkedIn Post Planner/Scheduler is $17.

    Interested in LinkedIn Post Planner/Scheduler?

Wrapping Up

LinkedIn is a popular social network for the business set and it’s a place you should probably spend more time engaging if you want to build your network of industry professionals. By integrating LinkedIn into your WordPress site, you make that task just a little bit easier.

Is LinkedIn a part of your social strategy? Do you have it integrated in some way with your website? Do you plan on doing this? Or, is LinkedIn something you’d rather tackle on the site itself?

Image credits: A Name Like Shields Can Make You Defensive, SandyJK