This New YouTube Analytics Tool Will Knock Your Socks Off
The problem with these other sites is that it’s sometimes hard to get a handle what’s working and what isn’t. The statistics they offer can often be very limited.
But now YouTube has just made that a little easier by revamping its statistics package for users.
Formerly called Insight, now called YouTube Analytics, the new tool is looking pretty nice. But even better than that, it’s looking pretty useful.
A few of the new features include the following:
- An overview section that shows a number of key stats at a glance
- More detailed statistics about an individual video’s performance, including which videos are attracting the most views and the most subscriptions
- Audience retention reports that show, second-by-second, how engaged viewers are with your video and when they drop off (or even rewind to view again)
How Analytics Should Help You
Here are a few areas you should be able to get a better picture of with YouTube Analytics.
- Viewer Demographics (age, sex, location, etc.)
- How people discovered your video (and what you can do to improve discovery)
- How you can improve your videos to make them more engaging
- How you can boost subscribers
- How you can earn more money (if you’re using Adsense on the site)
- Which videos led a subscriber to subscribe or unsubscribe
- Which related videos your visitors came to your video from (even if they’re from another user)
- Search terms from YouTube Search
- Search terms from Google
Perhaps one of the most interesting tools in the package is called Audience Retention. This is an improved version of what was formerly called Hot Spots.
Audience Retention allows you to see how a particular video compares to all other videos of a comparable length in terms of viewer engagement/retention. It shows the view count for every second of the video and tracks where viewers begin to lose interest (or gain more interest).
As YouTube says, “Rewinding and re-watching a particular moment or starting viewing mid-video will push the graph upwards (perhaps even above 100%), while fast-forwarding or abandoning the video will push the graph downwards. Pay close attention to the first 15 seconds of every video. That is when your viewers are most likely to drop-off.”
A Case Study
In the following video, there is an interesting case study of a YouTube user who used the new Analytics tool to discover a small snippet of a video that seemed to attract a lot of attention. (Spoiler alert – It was a few seconds of a bullet hitting an iPhone4 in super slow motion.) Having discovered that, he opened up his video editor, and after two minutes had produced a mini-video of just that bit. He uploaded that small bit as a separate video, and it has since attracted over 600,000 views.
Screenshots from the Inside
Below are a few shots of some different types of stats you get. (This is not everything, by any means.)
Main YouTube Analytics Help Page – Nicely Laid Out
If you’d like to watch the video above from the beginning, here it is.
Photo from Jeffrey Beall