Pricing tables play an important role in helping your visitors quickly visualize and compare the different features your pricing plans offer. The problem is, they can be a challenge from both a design and usability standpoint – they must be simple, but at the same time clearly differentiate between features and prices of different products and services.
If users can’t immediately see the value in your product or service right away, you can rest assured their cash will remain firmly in their wallet. But with some the right marketing strategy, pricing comparison tables can provide an effective way to position your packages for increased sales.
So in today’s post we’re going to take a look at the best plugins available to help you get the pricing right on your site.
QuanticaLabs’ CSS3 Responsive Pricing Table Plugin is a premium WordPress pricing table solution that offers a responsive layout. If you get jitters from the mere thought of having to code then this plugin is for you. It is compatible with Multisite WordPress installations as well.
There are two styles you can choose from – light and dark – and each comes with 20 color variations. The plugin is developed using pure CSS3 which makes it super lightweight and efficient. The developers have also released an HTML version of their plugin.
The plugin is loaded with options like responsive mode configurator and an extensive admin panel with live configuration. You have full control over the design of the table with a handful of options for rows, columns, hover states, ribbons and tick/cross icons.
You can get their regular license for $18 in which you’ll also get 6 months of support from the developers and future updates.
- Enable responsive mode and set responsive steps/dimensions
- Intuitive admin panel with live configuration
- 2 table styles, 20 color variations
- Unlimited number of tables
- Unlimited columns and rows
- Show/hide column(s) from admin panel
- Set columns as active (popped up)
- Expandable rows
- Hover states
- 42 tick/cross icons
Fast Followerz has been using CSS3 Responsive Pricing Table Plugin for three years now.
Here’s a preview of the pricing table they’ve designed for their service-based online business.
Notice how the columns are popped out and if you visit the site on a mobile device you’ll see that the design is responsive.
The Plugmatter Pro Pricing Table Plugin is an easy-to-use, premium plugin for WordPress that helps you create high converting pricing comparison tables. According to their website, “the plugin can literally take your sales to the next level — while complementing your site’s design”.
The plugin’s conversion optimization feature is backed by behavioral research and conversion rate optimiztion (CRO) studies, which gives it a competitive edge over other pricing tables from a marketing standpoint. Plugmatter’s Pro Pricing Table Plugin is designed for those of you who shy away from coding (I’m one of them).
With this plugin, you get 10 fully responsive, customizable pricing table templates that are designed to increase your site’s conversion rate. From a design perspective, the templates can be pigeon-holed as either matrix templates or cards templates.
The premium plugin has three plans to choose from with the lowest priced at $47. Its steep prices are justified by the high-tech features it offers.
- Intuitive WYSIWYG Editor
- Drag and drop sorting columns/rows
- Google Web Fonts and Font Awesome
- Google Events Tracking
- 23 editable buttons
- Cell editor loaded with options
- Fully responsive design
- A/B Split Testing
- Prompt customer support
- Short codes implementation
- Try all templates with one input
Unfortunately, I wasn’t able to track down any real-world implementations of this plugin.
The Visual Composer Ultimate Pricing Tables Add-on is a responsive plugin that was designed specifically for themes that are created using Visual Composer.
The standout feature of this plugin is that it lets you fully customize the pricing table’s background, text colors and transparency. You don’t have to work with a pre-defined set of template anymore.
The pricing tables are designed in a way that makes them excellent call-to-action sources. With the plugin, you’ll also get Font Awesome Icons to add an extra zing to your pricing table. Add a little animation effect and you’ve got yourself a lean, mean sales-making machine.
The plugin has a toggle feature that some of their customers found to be a little confusing and inquired about in the comments section of the plugin on CodeCanyon. This feature lets you toggle the amount of space between the different plans in your table (not the functionality to toggle between different pricing options for monthly or yearly packages).
- Custom column layouts
- Custom border styles
- Fully customized background and text colors
- Transparency effects
- Font Awesome Icons
- Add animation effects
- Toggle spacing/padding between plans
- Call to action boxes
The College for Pets website uses the Visual Composer Pricing Table Add-on to display the prices for the degrees they offer. Unfortunately, the pricing tables were throwing up errors at the time of writing this post, so I haven’t included any images.
Fatcat Apps’ Easy Pricing Tables are popular pricing tables that you can set up in just two minutes. They offer 10 fully responsive pricing table templates that have built-in tooltips for you to display detailed information about your product/service without cluttering it.
According to their website, once you install the plugin it’ll just work. You don’t need to code anything or go through complex configurations. It’ll be up and running in minutes.
Easy Pricing Table plugin also offers Business and Agency plans that have pricing toggles and Google Analytics add-ons. Pricing toggles lets your customers view the rates you’re charging for a particular service in different currencies or for different durations (e.g. quarterly plans, yearly plans, etc.).
Fatcat Apps has a 60-day money back guarantee if you’re not satisfied with the pricing tables. You can get a Personal license for $29 that can be used on one website in which you’ll get access to all ten design templates and email support.
- 10 design templates.
- Fully responsive and customizable.
- Easy to use.
- Tooltips integration.
- Premium email support.
- Pricing Toggles Add-on.
- Google Analytics Add-on.
You’ve seen Fatcat Apps’ Easy Pricing Tables on a bunch of sites and probably never knew. Here are some of the biggest sites that use Easy Pricing Tables for their e-commerce purposes – WooThemes, Social Media Examiner, Pagely, WPBeginner, WP Mayor, WPLift and even our site.
Its ease of use, responsive design and host of features make it a popular option for those who don’t want to buy a pricing table. You can simply drag and drop columns/rows and manage the pricing table from its built-in admin panel.
The plugin is integrated with support for short codes which makes it easier for users to add the pricing table where ever they’d like.
- Unlimited rows and columns
- Drag and drop functionality
- 7 text color pack
- 12 background color pack
- 19 column ribbons
- 21 Google Fonts
- Supports background image for table area
I couldn’t track down any real-world implementations for this plugin, unfortunately.
Granth’s Go Pricing – WordPress Responsive Pricing Tables supports several media elements including images, maps, audio and video. It only takes a few minutes to setup the plugin with their intuitive admin panel.
The plugin is integrated with Font Awesome, Icomoon, Linecon and Material Icons that you can use on your custom pricing table. With its Instant Preview feature you can view the pricing table in its final form before publishing it to your site. This saves a lot of time going back and making small changes.
Go Pricing – WordPress Responsive Pricing Tables have a collection of 250+ template designs for you to pick from. The tables are fully customizable which means you can do everything from changing cell spacing to assigning different colors to every column.
The regular license is available for $20 which can be used on one site.
- 250+ starter template collection.
- 650+ Google Fonts.
- 1900+ Font Icons.
- Unlimited buttons.
- Scan with your device.
- Instant Preview.
- Responsive layout.
- PayPal button shortcode.
- Unlimited color mixture.
View from the Boundary uses Go Pricing – WordPress Responsive Pricing Tables to display its advertising services effectively on their website.
ARPrice is a premium pricing table plugin developed by Repute InfoSystems. It is a responsive comparison pricing table plugin for WordPress that features unique animated templates and customizability.
The package comes with a pack of 170+ pricing table options for you to choose from. If one of these doesn’t fit well with your site’s style, you can always customize it yourself. The ARPrice plugin is integrated with a fully featured admin panel through which you can drag and drop columns and resize them accordingly.
ARPrice is a very intuitive plugin. You can add images, Google Maps, audios and videos to your pricing table and supplement them with animation effects.
The regular license is available for $18 which includes six months of support from the developers and future updates.
- 170+ pricing table templates
- Animation effects
- Fully featured admin panel
- Drag and drop functionality
- Customizable responsivity
- Google Fonts and Font Awesome integration
- Support for PayPal script
- Add images, maps, audio and video
- Tooltip support
No real-world implementations for this plugin, unfortunately.
Kento Pricing Table lets you fully customize columns and rows to fit your site’s theme and website color scheme. The plugin also lets you set the main color of the table to one of your choice. Those of you who are bored of simple colors can add a background image instead. Background images aren’t responsive so you can’t expect it to work seamlessly on mobile devices.
Altering the size of rows and columns is simple. All you have to do is enter the values and you’ll get a table of the exact dimensions.
- Responsive design.
- Custom width for columns.
- Unlimited columns/rows.
- Unlimited background image area.
- Easy-to-use admin panel.
- Hide/show blank fields.
WebPrezence.com uses Kento Pricing Tables for their e-commerce business. You can see the background image that they’ve used adds a complimentary effect to the overall appearance of the pricing table.
POWr Price Table by POWr is no ordinary, free pricing table plugin – it’s a cloud-based plugin which means that you can edit your website when it’s live. The plugin integrates with PayPal which makes it convenient to use for your customers.
The plugin also lets you create recurring payments for things like memberships and subscriptions. This a feature that the other pricing tables on our list don’t have on offer. POWr Price Table is customizable on colors, fonts and backgrounds.
You can use its Highlight feature to make a particular plan stand out among the others. Now that’s a good marketing strategy. The plugin has support for different languages and is fully responsive, as well.
- Fully responsive
- Built-in support for text in any language
- Create recurring payments
- Highlight feature to make a plan prominent
- Custom fonts, backgrounds and colors
- PayPal integration
No real-world implementations for this plugin, too.
Pricing Table Plugins Compared
Let’s take a look at the tabular feature comparisons to get a better idea of where each of the plugins stand:
|Templates||A/B Split Testing||ToolTip||Drag & Drop||Call to Action Box||Cloud-based||Pricing Toggles|
|VC Pricing Table||N/A||No||No||Yes||Yes||No||No|
|Easy Pricing Tables||10||No||Yes||Yes||No||No||Yes|
Picking a favorite plugin from the list above is difficult because there was at least one feature that made every single one stand out.
If you’re looking for a premium plugin then Easy Pricing Table wins, well, easily. It’s got everything you need in a pricing table plugin. I liked its pricing toggles feature the most, which the rest of them didn’t offer. Pricing toggles become necessary if your product’s/service’s prices vary.
POWr Price Table had several features that the rest of them didn’t have, such as support for different languages and cloud integration.
If you change the overall look of your site frequently, you’ll probably be better off with Go Pricing’s pricing tables with over 250 options to choose from.
Choosing the Best Pricing Plugin
There are tons of pricing table solutions out there for WordPress, but these made it to our list based on their excellent features and the balance they hold between design and usability. We saw how real sites implemented their pricing tables by leveraging the features that were most important to them.
By now you must have a pretty good idea of the different pricing tables out there and what each one of them can do. Whether you want a plugin with a handful of pre-designed templates to choose from or one to customize yourself, you now have a few different options to pick from.
Do you use pricing tables on your site? What is your favorite pricing table plugin? Let us know in the comments below.