25+ Powerful WordPress Themes Designed to Grow Your Email List
One of the most important parts of building a website for your business is making sure your potential customers have a way of getting (and keeping) in touch with you.
If they’re interested in what you’re selling, giving these prospects a way to sign up for a newsletter or to be added to your list is a good idea. This gives you a direct line to your customers’ inboxes. As you can imagine, this is a pretty big deal.
Even so, the idea of adding a signup form or lead capture form to your WordPress site might seem daunting, especially if you’ve never done it before. But fear not! This collection of WordPress themes is centered around one feature: their effectiveness in building your email list. There are some that simply include call-to-action features and others that function more as “coming soon” sites. I’ve tried to put together a good mix to cover all your bases.
So, with that in mind, let’s dive right into the goods, shall we?
I really like the Focus Pro theme because it’s so simple. Too often the idea of simple themes are brushed off as basic or lacking features but that’s not the case here. The design is clean, to-the-point, and doesn’t leave the site visitor’s eye wandering all over the place. Instead, it offers a focused view of precisely what you want them to see. A newsletter signup form is featured prominently to the right in this responsive theme. There’s a right sidebar and a widgetized footer that you can use to feature your social media icons, custom text, and more. The theme options allow you to select from 3 different color schemes, 6 layouts, custom backgrounds, custom menus, and a custom header. It supports featured images and fixed widget posts and pages. Focus Pro is built on the Genesis Framework. You can get both for $99.95.
Now, this theme is really specific in its uses but I think it warrants inclusion on this list because it’s designed to make generating leads easier.
Domena 2.0 is a “domain for sale landing page template,” that makes it straightforward and simple for you to sell any domains you may have in your possession by first acquiring leads that may be interested in them.
Setup is simple and quick. It includes a lead generation form that’s outfitted with anti-spam filters, so you’ll get actual leads in your inbox, not junk. It supports multiple domains (up to 1000, to be specific) and is responsive as well. Other features for this theme include Google Analytics, 3 widgetized areas, a custom Twitter widget, SEO, and over 20 shortcodes. Customization is simple too thanks to the 5 color schemes and documentation that come with the theme.
Domena 2.0 is a premium theme and costs $33.
Nova is a great responsive business theme that features a compelling call-to-action front and center. This is perfect for encouraging signups to your email list or to a service you provide. The homepage can be organized into two separate content areas depending on your needs. And it includes a Featured Slider that allows you some serious flexibility for customization.
It also comes with 6 different color schemes for easy customization and page templates for creating unique pages to suit your needs on the fly. Some of the page templates include those for a contact page, gallery, blog, and more. Since this theme is available from Elegant Themes, it comes with a set of features by default including continual updates, W3C compliant code, localization support, multiple browser support, and real-life tech support. It also includes shortcodes and a theme options panel.
You can get Nova for $69 with an Elegant Themes membership.
If you need an effective landing page theme for your website, JustLanded is a good choice. It’s responsive and acts as an all-in-one lead generation tool for just about any kind of business. For starters, you can create multiple landing pages if you want. This is especially helpful if you sell several products or want to conduct some a/b testing on different versions of your landing pages.
You can easily customize the layout, menus, and overall look of your landing pages within this theme and you’re given access to tons of features that ensure you’re getting across the precise message you want. For instance, it includes feature lists, testimonials, pricing tables, payment icons, social media icons, and call-to-action buttons. It also has modal windows and a lightbox gallery. Customize the top banner as an image, slider, video, or anything else you’d like. You can also integrate your mailing list with ease as it includes signup forms and support for AWeber and MailChimp.
JustLanded is available for $58.
Fusion is another theme from Elegant Themes that makes building an email list just a little bit easier. It’s got enough flair and flash to capture attention but isn’t so bold that it’s obnoxious to look at. It has a definite tech vibe but it could easily be used for any kind of professional site. It sports a responsive design and includes updates as a part of the deal.
Other features include cross-browser compatibility, localization support, and a theme customer that allows you to set custom background images, custom colors, and more. It also comes with customer support, page templates, and shortcodes for easy setup. You can get Fusion with an Elegant Themes membership for $69.
There’s something to be said for simplicity and the Balance theme offers precisely that. It’s based on a simple form that’s responsive and perfect for relaying your message to the world. It has a really nice newsletter CTA that’s a real eye-catcher and offers multiple layout options for building the right site for your target audience.
This theme also comes with 5 different color styles, 3 layout options, custom headers, custom backgrounds, footer widgets, threaded comments, and more. It’s an easy way to build your list thanks to several email opt-in forms, too.
Balance is available for $79.97 with the Genesis Framework.
Sometimes to grow your list, all you need to do is offer a simple “coming soon” style page that offers a hint of what’s to come on your site and a convenient way to sign up for more information. Touchdown is such a theme that offers some seriously cool features. For instance, you can choose between a full screen image background or a full screen YouTube video background. You can also enjoy an animated content changer that includes delightful transition effects.
You can add three additional pages of content if you wish along with social media profile links, a Twitter feed, a newsletter subscription form, a jQuery countdown timer, and more. Touchdown is responsive and includes current typography selections and cross browser support as well.
You can expect to pay just $4 for Touchdown.
Another good coming soon theme is Launcher. It’s designed to tell people when your new site is going to launch. That’s it’s primary function with a countdown clock and everything. But it can also be used to relay some important information about your business in the meantime.
This theme is responsive and includes Twitter integration so you can easily incorporate your Twitter feed directly on the page. You can integrate social media buttons for other sites as well and customize the look and feel of the page thanks to a theme options panel. You can use Launcher to build your readership as well thanks to a nifty subscription box and built-in email sign up. Oh, and the rocket launch animation is pretty neat, too.
But the best part of Launcher? It’s free.
The MyCountdown theme has a really unique interface that is certain to capture attention. You can use it as a coming soon page or a landing page, especially for a specific product launch. It has a really cool countdown clock that uses color drips to indicate how close the site or product launch date is.
You can use this theme for a multitude of reasons but it’s most effective as a way to attract attention for a big announcement and to build your email list at the same time. Some of the features included are the jQuery countdown with six color options, of course, an AJAX contact form, CSS3 animation effects, a newsletter signup form, a responsive design, a robust theme options panel, Google Maps, social media integration, and thorough documentation.
You can get MyCountdown for $29.
Sticking with the countdown/coming soon trend, the Time theme is another great option you might want to consider. It offers a really sleek design and interface for your visitors and you have a choice between a full screen image background or a full screen YouTube video background. It also gives you the option to add three more pages and modify the layout to include three columns.
The countdown is powered by jQuery and there’s also an animated content changer and a real-time Twitter feed to further add to the interactivity here. Other features include a responsive design, social media integration, cross-browser support, a contact form with validation, and a newsletter subscription form.
Time is priced at a very reasonable $6.
Landing page themes are actually really useful in building a list. Think about it: there’s minimal clutter, just a few notes about what your site will be, a countdown of some sort, and a signup form is usually all they’re made of. And that’s a really good thing when you’re trying to capture leads or grow your newsletter list. The Lexiity theme from Themes Kingdom is a really good example of this.
This responsive theme gives you a quick way to give visitors a head’s up that your new site is on the way. It also comes with white labeling on the admin side of things to make for a better branded experience if you use contractors. You’ll also find a custom theme admin, shortcode generator, multiple skins, MailChimp, and full-fledged support included.
Lexiity is free.
Make the official announcement that your site is launching soon and give visitors a way to keep up to date with your progress with Launchpad. This theme from Obox Themes comes with a nifty countdown timer and can be used with any other theme you want. Once you decide to launch your real site, the new theme will overtake this one. It’s as easy as pie.
Launchpad also comes with social media integrated and a newsletter subscription form, enabling you to build a substantial email list before your site even goes live. This theme is also responsive and comes with numerous customization options. Choose your own logo, background, and fonts.
Launchpad is another free theme.
If you’re looking for the be all and end all of “coming soon” themes then you probably don’t have to look any further than SeedProd. This theme offers a multitude of options, allowing you to create a coming soon page for any purpose, for any industry. Choose from custom colors, fonts, and layout options. Add full screen slideshows, backgrounds, video backgrounds, and more. You can even purchase premium themes or skins to add further style to your coming soon page.
Other features include custom footer branding, Google Fonts, Typekit, access controls, and robust email marketing options. This theme is integrated with MailChimp, Aweber, Mad Mimi, Campaign Monitor, Constant Contact, Gravity Forms, MailPoet, iContact, Infusionsoft, sendy.co, and more. The signup form includes fields for emails and names. SeedProd also includes support for shortcodes, multisite, and WPML and comes with social media icons and buttons. It also has maintenance mode and landing page mode options, too.
You can expect to pay between $29 and $199 for SeedProd, depending on the kind of license you require.
Now here’s a theme that’s designed to capture attention as much as it is designed to capture leads. It comes with a homepage that can easily be customized to act as a landing page and includes a prominent lead generation form that you can customize to suit your specific purposes.
The theme customizer allows you to preview your modifications as you’re making them. It comes with 11 picture perfect Google Fonts, shortcodes, a blog template, sidebars, unlimited colors, a collapsible FAQ, a testimonial rotator, and an Ajax contact form that comes equipped with an autoresponder, file upload capability, and MailChimp integration. Other features include a sliding gallery, Twitter feed, a responsive design, over 350 font icons, and code built on the back of the highly reliable Bootstrap framework.
Permatex is available now for $38.
If you want to grow your list quickly, the BlackRiders theme ought to be the perfect choice. Why? Because it’s designed around the idea of lead generation, every component is built to encourage people to sign up. It comes with a lead capture plugin built in, actually, which activates a form on the homepage.
It also comes with a full-width slider, a responsive design, custom colors, and one-click installation. You can add custom fields to the lead generation form, by the way, further adding to the appeal of this theme for businesses. It has a four-column featured area for displaying your services, a blog, social media integration including icons, a custom footer area, and custom CSS.
You can get BlackRiders now for $59.
The Local Business WordPress Theme, as its name would suggest, is built for small local businesses looking to get a leg up on the competition. The Pro version of this theme includes all kinds of features designed to make launching a local business site, promoting it, and building a customer base easier.
This theme is jam-packed with features so you’re certain to get your money’s worth. For instance, it includes custom colors; a slider; Facebook fan page integration; a built-in lead capture form in the header and on the homepage with anti-spam verification; contact us, blog, and gallery page templates; one-click installation; a responsive design; tap-to-call; social media integration; a widgetized footer; video embedding; and the ability to store your email leads directly in the WordPress dashboard for your convenience. It also comes with 20 logos and 50 images that make for easy customization for any business niche.
You can get the whole Local Business WordPress Theme package for $97 from Ink Themes.
Here’s another landing page/coming soon WordPress theme that offers an integrated lead capture form. It’s called Launch Effect and provides an incredibly simple layout that, with the right execution, can be visually stunning.
The free version of this theme comes with quite a few features including a responsive design, a customizable landing page, email/newsletter service integration, CAPTCHA, and a viral referral engine that allows you to see where your traffic is coming from and how your site is performing. The premium version of Launch Effect tacks on quite a few more features for posterity’s sake, including full site navigation, customizable form fields, customizable pages and blog posts, a countdown clock, a slide-down tab effect on pages besides the homepage, a background slideshow (that really offers some nice visual appeal if you ask me), PayPal integration, and a customizable footer.
Though Launch Effect is available for free, the premium version costs between $35 and $65.
Infoway is another offering from Ink Themes that provides an excellent way to build your email list or newsletter signups with minimal fuss. It’s easy to set up and the lead capture form is featured prominently on the homepage so it’s going to attract the attention you want. The theme itself is highly versatile and can be used for generating sales leads, building a subscriber base, and more. What I like is that you can access your leads within the WordPress dashboard.
This theme is also really fast. It’s built to load fast and is search engine optimized to ensure you always have the best shot at converting. Other features include one-click installation, a notification bar for site announcements, a contact details area in the header, a product or service slider, a widgetized sidebar, 10 color styles, contact us and gallery page templates, a blog, full-width layouts, background images, a responsive design, a testimonials section, a feature area, a widgetized footer, social media icons, drop down menus, and thorough documentation.
Basically, if a feature exists, this theme has it. Expect Infoway to set you back $59.
Revive Pro is billed as a responsive business theme and yes, it fits that description nicely, but it also acts as a highly useful lead generation theme that can help you build leads or grow an email list with minimal effort. Beyond lead capture, however, this theme has a seriously impressive feature list. For instance, it’s responsive and supports all of the standard post formats. It also comes with a jQuery portfolio feature and a team section for highlighting your crew.
Other features you’ll want to pay attention to include one-click installation, a theme options panel, professional support, a content composer with drag-and-drop functionality, a sidebar manager, auto image resizing, custom menus, cross-browser compatibility, Google Fonts, social media integration, and more.
Revive Pro currently costs $49.
Dragness is an easy-on-the-eyes business landing page theme that makes it easy to set up a new site with minimal effort. The design is responsive and very clean, which makes it a good choice for just about any industry. It’s highly customizable as well and comes with 6 custom colors and custom backgrounds.
This theme was created using the Spyropress Page Builder and was built on Bootstrap, so you know it’s reliable and highly functional. It also comes with pricing tables, Flexslider, an Ajax contact form, SEO, 115 icons, full documentation, and more.
Dragness is available now for $38.
Optimize Press is another go-to landing page tool that many business owners are finding they can’t live without. This theme allows you to create landing pages and sales pages with just a few clicks without having to compromise on quality. It’s multipurpose as well and you can easily make download, squeeze, and membership pages, too. The theme itself comes with a plugin so you can adapt it for use with any other theme you want. Again, you don’t have to compromise on anything here, whether that means features or overall aesthetic.
Other features of Optimize Press include a drag-and-drop editor, a responsive design, over 30 templates, over 40 custom elements, and the ability to create membership signups, product launch and sales funnels, and more. It’s basically a pretty handy tool to have in your online marketing toolbox.
You can get this theme/plugin combo starting at $97.
The Nostalgia theme is meant to harken back to a bygone design era but it doesn’t beat you over the head with anything retro. Rather, it borrows color schemes and subtle design elements to create a minimal, fresh style that’s perfectly suited to adding interest to corporate or business sites. It’s a landing page theme so of course has a prominent call-to-action form on the homepage. But that’s not all it presents front and center. This theme also includes a sliding gallery, an accordion features section, video previews, an isotope filtered gallery, a testimonials section, a contact form with a map, social media integration, and a newsletter signup form.
Other features include a responsive design, an admin panel loaded with customization options (logo, appearance, analytics, fonts, etc), page scheme options (colors, background opacity, headers, footers, padding and margins for pages, and so forth), a fullscreen slideshow with numerous transition and animation effects, a lightbox with overlay and position options, background audio, a Latest Tweets carousel, 19 shortcodes, 20 features icons, documentation, and more.
You can get Nostalgia for $28.
Now here’s a theme that’s perfect for technology or app startups. It’s got a really slick look to it that makes it ideal for tech landing pages. Petrichor comes with a theme customizer that offers instant side-to-side preview so you can see your changes live as you’re making them, a responsive design, and offers the capability to turn your single page landing page into a full site.
It comes with standard post types, a full-width layout, 4 headers, over 30 theme options, and a custom color picker. You can choose from 6 different backgrounds for the header (or use your own), select from 9 color schemes, and set up a MailChimp subscription form with just a few clicks. It also comes with an AJAX contact form with Google Maps, a client quote carousel, lightbox gallery, AWeber widget, shortcodes, demo data, a menu option on site pages, and more. And the whole thing is built on HTML5 and Twitter Bootstrap. Score!
Petrichor is available for $38 now.
The aptly named Landing Page theme has a lot going for it. It’s multipurpose, for starters, and is great for showing off a product or service in style. But what I think I like best about this theme is how it comes across as very minimal yet offers a whole host of features and options that allow you to best display information about your company.
This theme comes with numerous portfolio features that make setting up your site a snap. It also comes with the WooCommerce plugin and offers homepage control thanks to 6 distinct homepage content areas that can feature several widgets each. Landing Page is responsive, includes multiple color options, a Portfolio custom post type, mega menus, WPML support, shortcodes, automatic updates, and more. And you can even add a regular blog to your site with no fuss.
Landing Page is available from Templatic for $29.
Premi is a premium landing page theme that’s perfect for just about any kind of business. It offers a responsive design that’s easy to customize and includes plenty of features to ensure you get the precise look, feel, and function you want. This theme comes with 2 distinct layouts, 6 predefined color schemes, and is built on a 1200 grid system, so your site will always be aesthetically appealing, balanced, and intuitive for your visitors.
The signup form featured up top is really eye-catching and allows you to grow your email list and capture leads right away. This theme also comes with a drag-and-drop page builder, demo XML content for easy setup, a shortcodes generator, easy to use OptionTree Theme Options, Nivo slider, Flexslider, an AJAX subscription form with MailChimp integration, cross-browser compatibility, documentation, and more. It’s also built on Bootstrap and comes with auto updates.
Premi is a great list building choice and is priced at $38.
The last theme we’re going to discuss here today is called Ensconce and it certainly offers a stylish way to engage site visitors and encourage email signups. This theme comes with a theme customizer that offers a live preview mode, an HTML5 video header that supports local files and YouTube, a full-width header slider, a portfolio with numerous features (including image, video, external link, lightbox, and filter support), and a responsive design.
Ensconce also comes with a homepage that can be customized in a myriad of ways, over 50 theme options, 9 color schemes, 12 Google Fonts, an AJAX contact form with Google Maps, MailChimp and AWeber support, a testimonials section, 5 sidebar areas, a sticky menu, demo data, translation support, standard post type support, and more.
This theme will set you back $38.
Trying to build an email list from scratch can be difficult but if you have the right WordPress theme on your side, generating leads doesn’t have to be such a challenge. Do you use any of these themes? What’s your favorite way to grow your list?