WhiP ViP

Since July 2014 (almost two years!) we’ve been sending out an almost-daily email newsletter summarizing all of the news and views that are fit to print in WordPress – The WhiP.

And it’s been fun. We’ve gained a loyal readership and – I hope – provided you with some entertaining, informative and useful reading over that time. Our last edition was #436 – that’s a lot of WordPress news!

But, as you can probably imagine, the amount of punning, WordPress news collection and general hard yakka doesn’t come cheap and our editors (even the terrible guest editor that had to be fired!) spend anywhere between 2-3 hours per email… which adds up to quite a lot of time.

So what to do?

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So we had a bit-of-a-meeting and thought about ads (boring, rubbish, nobody clicks on them), dedicated promotional emails about WPMU DEV stuff (you’d get absolutely sick of us) and just canning it (noooooooooo!).

And finally came up with the following first principles:

  • We care about our members,
  • We want to provide value to our members, and
  • Our members should get all the good shit,

And came up with an alternative plan!

Specifically, that we make The WhiP basically a moreorless WPMU DEV members-only product.

So, from this week onwards we’re going to keep up the pun-laced WordPress amusement just for WPMU DEV members only.

We will, however, be sending out one free email a week, in which we *may* advertise copiously that as a WPMU DEV member you would get all the WhiPs you could possibly want.

But hey, you could also come and join the party – it’s free for 14 days to try out the goodies – and if you don’t like them you even get to keep all the plugins and themes [and WhiPs! – Ed] forever as it’s all 100% GPL.

I hope you can understand why we’re doing this – we can’t all have our own privately funded, loss making, controlling the news machine, just ’cause we fancy it, and at least this way you can still get your weekly fix early on. And if you’re a member, ongoing.

But do feel free to abuse me in the comments too, of course :)

We’ve got a bunch of great ways to grow, manage and build your site! Get VIP WhiP and try all our products and services absolutely FREE!FIND OUT MORE