WordPress.com Finally Catches Up With Edublogs: Premium Themes About to Arrive!
We’re really pleased to see premium themes come to WordPress.com. This is a win/win/win situation.
- Win for WordPress.com users who will have the opportunity to swish up their blog with a shiny commercial theme.
- Win for commercial theme developers who will get to make loads more cash as well as massively increasing their profiles.
- Win for Automattic who get 50% of every theme sale.
Winners all round!
It’s taken a while though, with the idea first being floated on Matt’s blog in 2007. That’s more than three years ago. Undoubtedly loads more cash could have been made in that time.
I guess it’s taken time for the WordPress community at large to get used to the idea of making money off of WordPress, and the last few years have seen an explosion of commercial theme companies – many more than were around in 2007.
Still, the functionality to put this in place has been around for quite some time. Back in 2009, right here on WPMU.org, James suggested that WordPress.com start to use WPMU DEV’s Supporter plugin to offer Premium Themes to paying members, just like they’ve been doing on Edublogs.
Perhaps James’ “Get ’em hooked and then Make ’em pay” approach was a little too cutthroat for the cuddleworld that is Automattic. He said:
And last, but not by any means least, let’s not forget the fact that this plugin allows users to sign up for all your goodies right at the start.. or even give everyone a free trial of them, before cruelly removing them unless payment is forthcoming :)
(A tactic often used in other…err…. professions……)
In any case, it’s great to see WordPress.com catch up with Edublogs! Moves such as this are great for the community.
Can’t wait to see a Plugin Marketplace on WordPress.com :)