This usage document covers how to use the Hub 2.0 SEO module to improve your page rank and search results with testing, recommendations, improved tagging, social sharing, and other search engine optimization tools included in SmartCrawl Pro.

If you haven’t set up your WPMU DEV account yet, visit the Hub page, where you can explore available features, see pricing packages, and start a free trial.

Already a member? Visit your Hub dashboard to get started.

8.1 Getting Started

Link to chapter 1

To access the SEO section of your site, from the Hub 2.0 My Sites page click on the site you would like to manage and click on the SEO option in the site manager menu. This will open the SEO settings and options available in Hub 2.0.

If you haven’t set up SmartCrawl Pro on your site, click the Activate button to start tracking and managing your SEO in the Hub. This will install and activate SmartCrawl Pro on your website.

The SEO tabs include:

  • Dashboard
  • Settings
  • Documentation

Click on the tabs to navigate settings and sort available updates and actions available for your website.

8.2 SEO Dashboard Overview

Link to chapter 2

The SEO Dashboard Overview is an overview of available SEO settings, configurations, and quick links for managing and improving how your site ranks with search engine results.

SEO modules in the Hub include:

  • SEO Checkup Score and Results
  • Titles and Meta customization
  • Social with OpenGraph, Twitter Card, and Pinterest verification
  • Sitemap generator
  • Advanced tools including URL redirects, Moz integration, Robots.txt, and Automatic Linking

This chapter covers the available SEO settings and configuration options in each of the modules.

Run a Checkup

Click the Run Checkup button to Run a SmartCrawl SEO audit with itemized suggestions and fixes for improving search results.

When the Checkup scan is complete the results will populate in the dashboard.

8.2.1 SEO Checkup Score

Link to chapter 2

This is a comprehensive report on how optimized your website is for search engines and social media. The module shows an SEO score rated between 1 and 100 and the Date and Time the SEO checkup was taken.

The SmartCrawl SEO Checkup results include:

  • Page Heading
  • Anchor IDs
  • Microdata
  • OpenGraph
  • Robots.txt
  • Canonical Tag
  • Underscores
  • Link Text
  • Redundant Link Titles
  • Anchor Unhelpfulness
  • Hashes
  • URL Capitalization
  • Sitemaps
  • Query Variables
  • Meta Title
  • Favicon
  • Meta Description
  • Search Engine Visibility
  • Image Alt Text
  • HTTPS
  • Duplicate IDs
NOTE:

Information and details of results for the SmartCrawl SEO Checkup is covered extensively in the SmartCrawl Checkup documentation.

Clicking on any result in the Hub 2.0 will open the site’s Smartcrawl SEO Checkup module in the WordPress dashboard.

Clicking on the Settings icon (three dots) in the SEO Checkup module opens a menu with three options:

  • Run Checkup – For starting a new checkup
  • View Full Report – A quick link to open the complete report in the WordPress dashboard
  • Configure – Opens SmartCrawl configuration options

8.2.2 Titles & Meta

Link to chapter 2

SmartCrawl gives you control over how Pages, Posts, and Custom Post Types appear in search engines with the ability to customize your Title and Meta tags. To access your Title & Meta tags options from the Hub, from the Settings icon click Configure.

For more information about the Title & Meta configuration options visit the SmartCrawl documentation.

8.2.3 Social

Link to chapter 2

SmartCrawl Pro gives you controls to optimize how your website appears when shared on social platforms including Facebook, Twitter, and Pinterest.

In the Hub, you will see the status for:

  • OpenGraph – This is created by Facebook and used by other popular social network
  • Twitter Cards – Meta information for Pages and Posts shared on Twitter
  • Pinterest Verification – Pinterest attributes the verified website when content is pinned

The setting status will display next to each social share option. Clicking on the status or settings icon in the social module in the configuration options for optimizing your social sharing.

For more details about the social settings visit the SmartCrawl Social documentation.

8.2.4 Sitemap

Link to chapter 2

SmartCrawl can automatically generate detailed sitemaps to tell search engines what content you want them to crawl and index.

When Active, the Hub 2.0 will show results from your Sitemap check. Information in the crawl report includes:

  • URLs that are missing from the sitemap – Number of links on the site that have not been added to the sitemap.
  • URLs resulting in 3xx errors – Number of links with redirection errors.
  • URLs resulting in 4xx errors – Number of links with client errors (something is wrong with the request).
  • URLs resulting in 5xx errors – Number of links with server errors (something is wrong on the server-side).
  • URLs that could not be processed – Number of links that could not be processed because the content is not valid.

8.2.5 Advanced Tools

Link to chapter 2

Advanced tools focus on the finer details of SEO including internal linking, redirections and Moz analysis.

  • URL Redirects – If active, this shows the number of links redirected with Smartcrawl.
    Clicking on the number takes you to the Smartcrawl URL Redirect configuration options on your website. For more information on URL Redirects visit the Settings section of the SmartCrawl documentation.
  • Moz Integration – When a Moz account is connected, this will show as Active. Clicking on this will take you to the Moz API settings in SmartCrawl. For detailed instructions, visit the Advanced Tools section in the SmartCrawl Documentation.
  • Robots.txt – This shows if your Robots.txt file is active and links to settings for editing the file from SmartCrawl. Learn more in the SmartCrawl documentation and visit Google’s Introduction to the Robots.txt documentation.
  • Automatic Linking – This shows if Automatic Linking is active. Configure SmartCrawl to automatically link certain keywords to a page on your blog or a different website. Get more info about internal and external linking in the SmartCrawl Settings documentation.

8.3 Settings

Link to chapter 3

The SmartCrawl settings tab has information and options for configuring SEO reports, crawlers and the ability to deactivate Smartcrawl from the Hub.

The two reports available include:

  • SEO Checkup – Notes the schedule, number of recipients, and provides a link to the configuration settings for the SEO Checkup. More information about the SEO Checkup report above.
  • Sitemap Crawler – Notes the schedule, number of recipients, and provides a link to the configuration settings for the Sitemap Crawler. Automatically crawl your URLs daily, weekly, or monthly and send an email report to your inbox. More information in the SmartCrawl documentation.

Deactivate

Clicking the Deactivate button will disable SmartCrawl Pro on your website and turn off performance tracking in the Hub.

8.4 SEO Support

Link to chapter 4

Need help managing or setting up SmartCrawl Pro or SEO in the Hub 2.0? WPMU DEV members have access to 24/7 live support.