This guide explains how to use Beehive Pro to bring Google Analytics reports right to your site’s dashboard and, if you want, to the dashboards of every site in your multisite network.

Once Beehive is installed and activated, refer to this guide for assistance with configuration. Use the index on the left to quickly access guidance on specific features.

If you haven’t installed Beehive yet, then you should visit the Beehive Pro page where you can explore the plugin’s many features and sign up for a free trial membership.

Google Analytics Required

You need a Google Analytics account, which is free, to properly configure Beehive. If you need to create an account, the Get Google Analytics section of this guide will have you up to speed in minutes.

The Quick Setup modal (Welcome to Beehive Pro) appears the first time Beehive is activated, and we encourage novice users to follow it. It offers two simple ways to connect Beehive to your Google Analytics account.

Remember that you do need a Google Analytics account, which is free. If you do not have an account already, see the Get Google Analytics section of this guide for guidance on creating that account, simply.

beehive-onboarding

  • Connect with Google – This method utilizes a shared API to display tracking statistics on site or network dashboards.
  • Add Google Analytics tracking ID – Adding a Tracking ID allows data to be sent to a property within a Google Analytics account, but that data can only be viewed in Google Analytics and will not be available on the dashboards of the target site(s).

Note that regardless of the option selected here, if you are concerned about which users have access to a site’s statistics, Beehive can be configured to limit access to specific users and user roles. See the Settings > Permissions chapter below for more info.

PRO TIP

In addition to the two connection methods offered in the Quick Setup here, you have the option to use your own Google API Project if you are an experienced user of Google tools. Just click the [X] at top-right of the Quick Setup modal to skip it, and go straight to the Set up API Project section to see how to configure that.

10.1.1 Choose a Connection Method

Link to chapter 1

If using the Quick Setup, you must first decide which of the two types of easy connection you wish to create between Beehive and Google Analytics.

If you wish to use the shared API method, see the Connect with Google section of this guide for more info.

If you wish to connect via API but are unsure which method to use (shared API or your own API Project), see the To Share or Not to Share section of this guide.

If you wish to use the Tracking ID only, proceed to the next section.

10.1.2 Tracking ID Only

Link to chapter 1

Tracking IDs are assigned to properties created within a Google Analytics account. If you have not yet created a property in Google Analytics for your site or network, you should do so before proceeding. See the Create a Property section of this guide if you need help creating a property.

If you have created a property but need help locating the Tracking ID, scroll down a bit to the Locating a Tracking ID section below.

Once that property has been created, and if you’re certain you don’t want tracking statistics to appear on the dashboard of your site or network, then click the Add Google Analytics tracking ID link at the bottom of the Welcome to Beehive Pro screen.

Add Tracking ID only

On the next screen, enter your Google Analytics Tracking ID into the field provided and click Save Code.

Add Tracking ID only

That’s it. Google Analytics will begin collecting and organizing your tracking data. Remember, those stats can only be viewed in Google Analytics.

10.1.3 Locating a Tracking ID

Link to chapter 1

Tracking IDs are stored within the Property menu of a Google Analytics account, located on the Admin page.

Log in to your Google Analytics account and navigate to the Admin page.

In the Property column, locate and click Tracking Info. In the menu that appears, click Tracking Code, to reveal the Tracking ID.

Copy and save the ID in Beehive and you’re all set. Google Analytics will begin collecting and organizing your tracking data. Remember, those stats will only be available in Google Analytics.

Google Analytics Tracking ID

If you wish to re-configure Beehive to display analytics stats on your dashboards, see the Settings section of this guide.

10.2 Beehive Dashboard

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The Dashboard statistics become available after Beehive is connected to Google Analytics and consists of the Overview, the Statistics quick access panel, and the Google Tag Manager module. Admins, particularly those managing multiple sites, can use the Dashboard to get a quick big picture view of site activity over time.

Take Advantage of Beehive

Wanting to really take advantage of everything that Beehive has to offer? Check out our blog on how to Get The Most Out Of Beehive.

Use the View Documentation button to access Beehive usage documentation (this document).

Beehive Dashboard

Overview

The Overview panel provides a snapshot of a site’s traffic stats for a specified period of time. Overview elements include:

  • Time frame filter – This is located next to the View Documentation button. Use the filter to display traffic and activity stats for a day, for years or any time frame in between, using the custom range option. The selected time frame will modify the stats displayed in both the Overview and Statistics panels.
  • Pageviews – Displays the number of unique page views during the selected time frame, along with the percentage change during that same period.
  • New Users – The number of new users during the selected time frame, along with the percentage change during that same period.
  • Top Page – The most visited page during the selected time frame.
  • Top Search Engine – The search engine that generated the most traffic for a site during the selected time frame.
  • Top Medium – The path that generated the most traffic (direct, organic search, referrals, paid, etc.) during the selected time frame.

Statistics

This widget gives you a snapshot of your statistics and acts as a quick-access panel to view your full analytics report. Click the View Full Report button to learn more about all of your analytics.

statistics dashboard widget

Google Tag Manager

This widget simply displays the current status of the Google Tag Manager integration, and how many variables you may have set up. Click the gear icons for either to quickly access their settings.

10.3 Google Analytics

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This is where you’ll manage your Google Analytics account once you’ve authenticated it for use with Beehive, either during the Quick Setup or on the Accounts screen.

10.3.1 Account (Analytics)

Link to chapter 3

Analytics Profile

Once you have authenticated your Google Analytics account on the Accounts screen, you’ll select the profile (view) you want to use in Beehive here. Simply click the dropdown menu and select the one you need for your site.

If you have set up your own API project for this connection, check the Automatically detect Tracking ID checkbox to have Beehive automatically fetch that for you for the selected view, and add it where needed.

beehive-profile

Tracking Statistics

If you need to use a different Tracking ID, or just want to send analytics data from your site to your Google Analytics account, be sure that box is unchecked. Then manually enter the tracking ID in the field below.

beehive-tracking-id

Analytics 4

If you’d like to integrate the new Google Analytics 4 with Beehive on your site, add your GA4 Measurement ID in the field provided here.

beehive-ga4-id

Google Analytics 4 is the new API from Google that is now the default for all new properties created in your Google Analytics account. But you can also create a new GA4 property from an existing Universal Analytics property and they will be nicely integrated.

To learn all about it and how to set it up if you haven’t already, see the following Google articles:

10.3.2 Settings (Analytics)

Link to chapter 3

Admin pages tracking

By default, only the activity on the frontend pages of your site is tracked. However, by enabling this Admin Page Tracking feature, activity in the wp-admin is also tracked.

Beehive Settings enable admin tracking

IP Anonymization

Google does collect IP addresses in order to report geolocation data, but those addresses are never reported and are stored in an anonymous state. When enabled, IP Anonymization modifies collected IP addresses so they cannot be used by Google and allows you to ensure your audience that you are not leaving it up to Google to protect their data.

IP anonymization settings

Multisite Super Admins have an additional option that, when selected, forces all subsites to anonymize IP addresses, as well.

Display Advertising

When enabled, this feature adds Google advertising cookies to your site or network so you can do things like:

  • Create Remarketing Audiences based on specific behavior, demographic, and interest data, and share those lists with Google Ads.
  • Use demographic and interest data in your Analytics reports.
  • Create Segments based on demographic and interest data.

Keep in mind that you may need to update your privacy policy if you wish to enable this feature.

display advertising setting

10.4 Google Tag Manager

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This section enables you to integrate Google Tag manager with Beehive. To activate the integration, start by clicking the Activate button.

beehive-gtm

Note that if you have already integrated Google Analytics with your Google Tag Manager account, you do not need to connect Analytics to Beehive; the Tag Manager container you connect will handle that for you.

If you have not connected Analytics to Tag Manager yet and wish to do so, below are Google’s guides to help you get that done.

For older Universal Analytics accounts, see: Deploy Universal Analytics with Tag Manager
For newer Google Analytics 4 accounts, see: Google Analytics 4 tags

10.4.1 Account (Tag Manager)

Link to chapter 4

Add your Google Tag Manager container ID (GTM ID) in the field provided and click Save Changes. If you’re not sure where to find your GTM ID, see this Google help doc.

PRO TIP

If you are testing things on a staging site, you can create and use different Container IDs for your live and staging sites so your live GTM data doesn’t get “polluted” with staging data.

10.4.2 Settings (Tag Manager)

Link to chapter 4

In the Settings section are several built-in variables that you can enable, and you can define your own custom ones as well if needed.

You can use the data in your Google Tag Manager account as you see fit. If you need help with that, see this Google doc: https://support.google.com/tagmanager/answer/6164391

Default

Under the Default tab, you’ll find a number of post-related variables are built-in. Enable the ones you need by clicking the toggle on the left.

beehive-gtm-var-default

Visitors

Under the Visitors tab, you’ll find several variables related to the current visitor’s status. Enable the ones you need by clicking the toggle on the left.

beehive-gtm-var-visitors

Integrations

Under the Integrations tab, you’ll find variables related to currently supported plugins or services. At this time, WPMU DEV’s Forminator and Hustle plugins are supported. Note that if any plugin is not active, their options will appear greyed out here.

beehive gtm integrations

When any of the integration options are enabled for Forminator, and a form/poll/quiz is submitted successfully, Beehive will send a Data Layer event with form/quiz/poll data to GTM. The event names are:

  • beehive.forminatorFormSubmit (for Form)
  • beehive.forminatorPollSubmit (for Poll)
  • beehive.forminatorQuizSubmit (for Quiz)

When integration is enabled for Hustle Leads, and an optin module is successfully submitted, Beehive will send a Data Layer event with module data to GTM. The event name is:

  • beehive.hustleModuleSubmit (for all modules)

Custom

Under the Custom tab, you can define your own custom variables if needed. To add a variable, click the Add Variable button, then enter the Name and Value, and click Save Changes.

beehive-gtm-var-custom

Verifying data sent to GTM

You can see exactly which data is being sent to your connected GTM account by toggling on the Preview feature in your GTM workspace to open the TagAssistant. Then visit any page on your site and check the output under the Data Layer tab on the TagAssistant screen.

If you have enabled integration options with Forminator, submit a Forminator form/quiz/poll from your site, and you’ll see data similar to the below example, where you can also see all the form field variables along with the defaults and any custom ones you may have added.

Data sent to GTM from a Forminator form submission

If you have enabled the integration with Hustle, an optin module submitted from your site would send data similar to the below example, along with the default and custom variables as well.

Data sent to GTM from a Hustle optin submission

This is where you manage your authentication to different analytics services. However, currently only Google Analytics is supported.

Google Account

To display your Google Analytics statistics in your site admin, you will need to connect with one of the two API methods:

  • Connect with Google – A shared API with multiple users.
  • Set up API project (Recommended) – Creates a custom API connection for a specific site or network of sites.

If you are unfamiliar with Google APIs, we recommend reviewing the To Share or Not to Share section before proceeding.

Regardless of the option selected to connect to Google Analytics, you can reset the connection by clicking the gear icon once connected, then clicking the Logout option. You can then connect to a different account. Or if you connect once again to the same account, the same data will appear as before.

beehive-logout

10.5.1 Connect with Google

Link to chapter 5

To use the shared API, rather than the custom API we recommend, click Connect with Google in the Welcome to Beehive screen or the Settings module in Beehive.

Beehive Connect with Google screen

Choose the Google account with which you wish to connect Beehive to Google Analytics.

Choose Google account

PRO TIP

You can create multiple Views for each property (domain/site/network) in Google Analytics. Multiple Views allow you to create more narrowly tailored reports, which has the added benefit of cleaning up the data as Google separates it from the rest.

Click Allow to authorize Beehive to access your Google Analytics account.

grant Beehive access to Google account

Copy and paste the code that Google provides into the field provided and click Authorize.

Beehive add Google Analytics code

Beehive is now connected to your Google Analytics account. You can configure the view (profile) you wish to use for this connection under the Google Analytics tab.

10.5.2 Google API Project

Link to chapter 5

To connect Beehive to Google Analytics using a custom API project you created in the Google Developers Console, click Set up API project and enter the Client ID and Client Secret into the fields provided. Then click Authorize.

beehive google account api project

NOTE

If you have not yet created an API project or don’t have the required credentials, see the detailed instructions in the Set up API project section of this guide.

When you click Authorize, you will be asked to log in to the API project and grant permission for Google Analytics to collect data from this site. Log in with the Google account used to create the project.

beehive-api-login

Click Allow in the pop up to confirm the connection between Beehive and Google Analytics.

beehive-api-grant

At this point, you have created an API project and given permission for Beehive to pass data to that project. You can configure the view (profile) you wish to use for this connection under the Google Analytics tab.

PRO TIP

You can create multiple Views for each property (domain/site/network) in Google Analytics. Multiple Views allow you to create more narrowly tailored reports, which has the added benefit of cleaning up the data as Google separates it from the rest.

The Settings area is where site admins can modify Beehive’s configuration to enable various users and/or user roles to view statistics and adjust plugin settings.

10.6.1 Permissions

Link to chapter 6

Here you can determine who can see the data and reports compiled by your analytics account.

Statistics

Select either the user roles or the capability required to view your statistics in the WordPress Dashboard area.

User Roles

To adjust this per user role, click on the Roles tab, then toggle on the ones who you want to be able to view the stats.

statistics roles

  • On single sites, the Administrator role will appear at the top, and is enabled by default.
  • On multisite networks, the Network Administrator role will appear at the top, and is enabled by default.
  • On multisite networks, the roles enabled will apply to every site in the network unless the Allow site admins to overwrite this setting box is checked.

You can fine-tune exactly what you wish selected user roles to be able to view by clicking on the role once toggled, and drilling into the dropdowns to select the specific elements you want.

beehive-permissions-stats-details

Capabilities

To adjust this according to a minimum required capability, click on the Capabilities tab. Then enter the capability required to view stats in the admin area. Note there is no fine-tuning available as above for this option.

beehive-permissions-stats-caps

  • On multisite networks, the capability set here will apply to every site in the network unless the Allow site admins to overwrite this setting box is checked.

Settings

This section enables you to specify the user roles or users who can access and adjust the plugin settings.

User Roles

To adjust this per role, click the User Role tab, and select the roles you need.

beehive-permissions-settings-roles

  • On single sites, the Administrator role will be enabled by default.
  • On multisite networks, the Network Administrator role will also appear there and be enabled by default.
  • On multisite networks, the roles enabled here will apply to every site in the network unless the Allow site admins to overwrite this setting box is checked.

Custom Users

To adjust this per user, click the Custom Users tab. Then select either Exclude or Include and click Add User to add the ones you want to exclude or include from the User Role settings.

beehive permissions custom users

  • Here again, on multisite networks, the users included/excluded here will apply to every site in the network unless the Allow site admins to overwrite this setting box is checked.

Once Beehive is connected using one of the two API connection methods, your Google Analytics statistics will be available in two locations:

  • Statistics page – A customizable, detailed report of the site or network data over time.
  • Statistics widget – Beehive places a widget on the dashboard of each connected site to display a detailed summary of Google Analytics statistics.

Statistics are not displayed on sites or networks that are connected to Google Analytics using a Tracking ID only. If you wish to upgrade your connection to an API, see the To Share or Not to Share section of this guide for more information.

10.7.1 Statistics Page

Link to chapter 7

Beehive adds a Statistics tab to the Admin menu. Click the tab to access the Google Analytics Statistics page.

Beehive Statistics tab navigation

Sites that have not connected Beehive to Google Analytics will see a notification to that effect and a link to the Accounts module, where new connections can be created.

Visitors

The Visitors panel displays traffic and activity data across multiple metrics, and using the available filters, will display comparative data over selected time frames.

Beehive Visitors Chart

The data for each metric during the currently selected time frame is displayed along the bottom of the panel. Click any metric to view a chart detailing that metric’s activity over time.

These metrics are defined as:

  • Sessions – The number of unique user sessions during the selected time frame. A session is defined as a group of user interactions with your website that takes place within a given time frame.
  • Users – The number of unique individual users who interacted with a site during the selected time frame.
  • Pageviews – The number of pages that were fully loaded into a browser at the request of users. A user who views five pages in one session will result in a single session and five pageviews.
  • Pages/Session – The average number of pages users viewed during a single session.
  • Average Time – The average amount of time users spent interacting with a site during a single session.
  • Bounce rate – A bounce occurs when a user leaves a site shortly after arriving without interacting with any elements on the page. The bounce rate is the number of these events as a percentage of all sessions during the selected time frame.

Time Frame Filter

Use the time frame filter to display data for a variety of periods, including custom data ranges.

Changing the time frame will refresh the data for every chart on the Statistics page, so all charts display data for the same period.

Beehive Statistics time frame filter

Compare to last period

Select the Compare to last period option, and then click a metric to see a comparison of the current data for that period and the data for the time frame preceding the current time frame.

For example, the lighter-colored line in the image below shows a site’s pageview data for the last 30 days, while the bolder line shows the same metric for the 30 days immediately preceding the last 30 days.

Beehive compare to last period option

Mediums, Search Engines, and Top pages

Beehive displays key Search Engine Optimization data in three circle charts directly below the Visitors data.

Beehive Statistics page circle charts

These charts show traffic data in the following categories:

  • Medium – The various sources for site traffic: organic, direct, referral, and so on.
  • Social Networks – Traffic that was referred to a site from a social network.
  • Search Engines – A ranking of search engines based on the amount of traffic derived from those sources.

Top Countries

The Top Countries chart uses color coding to show, geographically, where traffic is coming from to a site and the number of visitors from each country during the selected time frame.

Beehive Top Counties chart

Top Pages

A list of a site’s most visited pages and the number of visitors who viewed the pages during the selected time period, as well as the average amount of time users spent on that page and the percent change since the previous period.

Beehive Top Pages chart

The list contains links to the listed pages. Click any link to view that page.

10.7.2 Statistics Widget

Link to chapter 7

The Beehive Statistics widget provides access to site traffic statistics directly from the dashboard of any site with Beehive activated and connected to Google Analytics.

Beehive Dashboard widget with stats

For sites that are not connected to Google Analytics, Beehive will display a notification to that effect. Click the link provided or go to the Accounts module to connect Beehive to Google Analytics.

Beehive Dashboard widget with no stats

Widget Tools and Tabs

Use the tools and tabs at the top of the widget to access the desired statistical data or view.

Beehive Dashboard widget tools

The tools include:

  • See all stats – Click to open the Statistics page where a detailed report of site traffic data can be found.
  • Refresh data – Click to pull in fresh data from Google Analytics.
  • Time frame filter – Click the drop-down menu to apply a custom time frame and display data for the selected period only. The selected time frame will apply to all metrics viewed until the time frame is changed.

The tabs include:

  • General stats – Each panel within the General Stats tab can be clicked to see a more detailed display of that data.
  • Audience – The Audience tab displays data related to users’ behavior while on a site: numbers of unique users, sessions, page views, and page per session.
  • Top Pages and Views – A list of a site’s most visited pages, along with the number of visitors, the average time users spend on those pages, and whether the pages are trending up or down.
  • Traffic – This tab displays the leading sources of a site’s traffic geographically, by search engine, medium, and social network.

10.8 Set up API Project

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This section guides users through the process of creating a Google API project for Beehive.

Google API projects are created in the Google Developers Console and involve configuring a Google API, or multiple APIs, to service websites, mobile apps, and other applications. In this project, we’ll be combining three APIs from the Google API library into a single, robust data collection and reporting profile.

The APIs involved are:

The Google Analytics API allows those with established credentials to configure the data collection and the reporting profile for a specific property (domain/site/network).

The People API collects user profile and contact information for consenting users and shares that data with Google Analytics. This API can be enabled with a couple of clicks. No configuration is necessary.

The Google Analytics Reporting API allows authorized users to build custom dashboards in Google Analytics, automate complex reporting tasks, and integrate with applications like Beehive. Like The People API, the Reporting API requires no configuration and is enabled with a few clicks.

Begin by signing into a Google or G-Suite account associated with the site on which Beehive is being configured, then navigate to the Google Developer Console. If this is your first time accessing the console, agree to the Terms and Service to proceed.

This is the Google API project dashboard, where API projects are created and managed. Click Create to initiate a new project.

create a new API project

If you don’t see the Create button, it may be that an API project was created with this account at some point in the past, possibly unrelated to Beehive. In this case, click the Select a Project drop-down and then click New Project. Remember this screen and remember that drop-down menu, because this is where you will come if you ever wish to modify your Beehive API project or any other Google API projects you may initiate.

Beehive Create Google Analytics API Project

Give the project a name. If you are using a G-Suite account, select the organization and location you want to associate with it, then click Create.

create a new Google API project

10.8.1 Enabling APIs

Link to chapter 8

Click Enable APIs and Services to access the Google library of APIs.

enable APIs and services button

Enable the Google Analytics API

Use the search tool to locate the Google Analytics API or scroll to the bottom of the page where it’s located and click Google Analytics API.

Google Analytics API location

Click Enable.

Enable Google Analytics API for Beehive

If you are prompted to create credentials, ignore the request, and exit the prompt. Google requires OAuth 2.0 credentials for API connections, but it is better to add all the required APIs before creating those credentials.

Enable Google People API

In a similar way to how you enabled the Google Analytics API, click the Enable APIs & Services button to access the Google API Library.

Enable Google APIs and Services button

Type “people” into the search tool to quickly locate Google People API, then select it and click Enable to add it to the project.

search for google people api

enable google people api

Enable Google Analytics Reporting API

Finally, add the Google Analytics Reporting API in the same way. Click Enable APIs and Services to return to the API Library. Search for “reporting”, select and Enable the Google Analytics Reporting API.

enable google analytics reporting api

Once the three required APIs are added to the project, it’s time to create the OAuth Client ID.

10.9 To Share or Not to Share

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Google requires the use of an API to collect user data because APIs provide better protection for that data. Beehive users have the option to use a shared API (Connect with Google) or to create a custom API project (Set up API project) specifically for their sites.

We strongly recommend creating a custom API project using the instructions provided in this guide.

It must be said that the Connect with Google method, typically, is very quick and easy to set up. However, it’s so simple because it uses an existing, hard-coded API that is shared by multiple users. Google limits the maximum number of requests a single API can make per hour and per day. A shared API significantly increases the chances of hitting this limit and distorting your stats.

Creating a custom API project, on the other hand, creates an exclusive connection just for your site or network. This custom connection ensures your stats will be as accurate as they can be, and it is extremely rare for a single user or even a single multisite network to reach the Google Analytics API limit. See Limits and Quotas on API Requests for more information on the limits of shared APIs.

However, it is important to note that Google does have a hard limit of 50 “refresh tokens” per account. That means that you can connect up to 50 domains using the same account. So if you do have lots of sites, or a multisite with lots of domain-mapped subsites, you might indeed hit that limit, and random sites will start displaying “unknown error occurred” messages. See Refresh token expiration for more information on that limit.

Workarounds for the above situation could be to have only 45-50 sites on one account and create a different account for additional sites. Or add an additional user to your account to be able to add more sites to that account as that additional user.

10.10 Connecting a Multisite Network

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Each subsite in a multisite network must be connected individually. However, if Beehive is installed, network activated, and connected in Network Admin using the Google Analytics API, we will use that custom connection for the entire network. This allows subsites to connect with the fast and easy Connect with Google method but still reap the benefits of a custom API connection.

NOTE:

If you are unsure why we recommend creating a custom connection, see To Share or Not to Share.

The steps for connecting Beehive to Google Analytics for a multisite network are essentially the same as connecting a single site, although multisites have a couple of unique options after the connection is complete. Take a moment to familiarize yourself with them now, or return to this section when you are ready to configure these options.

When you’re ready, go to Quick Setup to begin configuring Beehive, and remember to configure the plugin from Network Admin before connecting any subsites.

Granting Permission Authority

After connecting Beehive to Google Analytics in your Network Admin, you can visit Beehive > Settings in your network admin and enable options to allow subsite admins to override your network settings and configure things on their own subsites.

You can allow them to override your permissions for either statistics or access to settings, or both. See the Permissions chapter above for information on that.

10.10.1 Connecting Network Subsites

Link to chapter 10

If you followed our advice and connected the network using the Google Analytics API and did so from Network Admin, every subsite can now connect using the simple Connect with Google method.

When you visit Beehive > Accounts in any subsite admin, you’ll see a notification that Beehive is connected at the network level, but the subsite admin can connect to their own account should they wish to by using the simple Connect with Google method.

Click Connect with Google, then follow the directions in the Connect with Google chapter above.

10.11 Get Google Analytics

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GOOGLE ANALYTICS 4

This chapter will guide you in setting up a Property and a Data Stream in Google Analytics 4, which is now the default API for all new properties. If you need help setting up an older Universal Analytics property instead, see the 2nd part in this Google doc.

Note that the following instructions can also be found – without screenshots – in Google’s official help doc here: Add an account, property, or data stream

If you don’t yet have an Analytics account and are perhaps not sure how things work there, here’s the short version: Google Analytics, using javascript, tracks what users do on your site – what links they click, what pages they view and for how long, and many other data points as well.

Google can do this because users – that’s you – insert custom code into the code for every page they want to be tracked (Beehive makes that part easy). This code tells Google who owns the data collected from a given page – you – so it can be associated with the right account in Analytics. The data is then categorized based on a myriad of variables – many of which can be customized in Beehive – and displayed as reports on site dashboards that admins can use to plan and achieve site or network goals.

It may be helpful to also understand how a Google Analytics account is structured. There’s the Account, of course, and within each account there are Properties and within each property, there are Data Streams.

beehive-ga4-account-structure

Here’s how Google defines each:

Account: Think of it as the top-level folder that you access using your login details. If you are managing a single website, then one account is sufficient. If you’re managing multiple websites that aren’t directly related, then these should be stored in separate accounts. Google allows users to create up to 100 Analytics accounts within the same Google account.

Property: A “property” is simply Google-speak for a website or network of sites that have been added to a Google Analytics account. When Beehive connects, it connects to a specific property. Each Analytics account can have up to 100 properties.

Data Stream: Data Streams tell Google Analytics what reports should be created for a given property. In simplest terms, each stream is a separate report and can, among other things, display data in realtime on the Realtime screen in your Analytics account. Users can create up to 50 Data Streams per property, each targeting a unique traffic factor or group of factors, as defined by you.

Sign Up

If you already have a Google Analytics account set up and want to use that one, you can skip down to the “Creating a new Property” section below.

If you don’t already have a Google Analytics account set up, go to the Google Analytics Setup page, and Sign In with the Google account you want to use to connect Beehive on your site.

google-signin

Create Account & Property

Create your Analytics account by simply giving the account a Name and then choosing what, if any, of your collected Data you want to share. Click Next to proceed.

beehive-ga4-account

In the next step, give your Property a Name, and select your desired reporting Time Zone and Currency. Click Next to proceed.

beehive-ga4-account-property

Then fill in your Business information, and click Create.

beehive-ga4-account-business

Finally, check the boxes to accept Google’s Terms, and click I Accept.

beehive-ga4-account-terms

Creating a new Property

If you already have a Google Analytics account set up, or want to create a new property at any time after your account has been created, click the Admin button located in the bottom left corner of any Google Analytics screen.

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If you have multiple accounts, ensure you’re in the correct one by selecting it from the dropdown in the left-hand column. Then click the Create Property button in the right-hand column, and follow the same steps as above when you created the account.

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Create a Data Stream

Data Streams in Google Analytics 4 are what replace Views in the old API. To create a Data Stream for your Analytics account, click on the Admin link in the bottom-left corner. Then in the Property column, be sure you’re viewing the Property you want, and click on Data Streams.

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On the next screen, select the Web option, which would look like this if this is the first Data Stream you’re creating for this account:

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If you already have one or more Data Streams created for this account, the above option would look like this instead:

beehive-ga4-data-stream-new

Then, on the Set Up screen that slides into view, ensure the correct protocol is selected (http/https) and enter your site’s domain name in the Website URL field, and enter a unique Stream Name for this stream. Enable the Enhanced Measurement option to get the most out of GA4, and click Create stream.

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Once your Data Stream has been created, you’ll see it appear there in the Data Streams section, although the message there will of course say it hasn’t received any data yet.

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Measurement ID

To locate the Measurement ID you need for your GA4 integration in Beehive, click on the Data Stream you want to use from your list.

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Then, on the Web Stream Details screen that slides into view, you’ll see the Measurement ID at the top-right. Copy that and paste it in the corresponding field in your Beehive > Google Analytics > Account settings.

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10.12 Scopes and Verification

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We do not recommend adding scopes to your Beehive API project. OAuth 2.0 verification is sufficient for the three scopes employed by Beehive and results in essentially immediate approval of your application by Google.

Scopes for Google APIs

The data collected by Beehive requires three scopes:

userinfo.profile – Collects publicly available personal information.
userinfo.email – Collects users’ email addresses.
analytics.readonly – Shares analytics data with a client service which in this case is Beehive.

Adding scopes to your Beehive API project can broaden the type of data collected, but doing so may also trigger a higher verification standard that prevents immediate creation of the required credentials or places limits on Beehive until the verification process is complete. The verification process for highly sensitive scopes can take weeks.