3. SmartCrawl

Here you can see the full report as well as what you need to adjust/fix on your site so it is more SEO friendly. You can always run a new scan by pressing “RUN CHECKUP” at the top right of your screen.

Expand any outstanding SEO issue by clicking the down arrow on the right side of the result to get suggestions on improving your SEO.

Let’s go over each result so you have a better understanding of what they do and what they mean for your site.

Canonical

The canonical URL (rel=canonical or the canonical tag) is what search engines refer to when they see multiple versions of a page on your website or even around the web. It is now used to solve some complicated duplicate content issues and is sometimes a better tool to use than a 301 redirect. 

To Hide Redundant Canonical Link Tags go to Settings/General Settings/Meta tags.

Google writes a great and simple explanation of the purpose of canonical URLs here. We strongly recommend checking that out. They’ve made it as clear as possible.

Favicons

Favicons are small icons that appear in the URL navigation bar and are saved with the title when a page is bookmarked. Favicons help brand your site and make navigation easier.

How do you setup a favicon? Check out our guide here: https://premium.wpmudev.org/blog/adding-favicons-wordpress/

Generator

The generator will display the version of your WordPress installation. It can be considered a security risk to have your WordPress version visible to the public, so we recommend you hide it. You can easily do this with SmartCrawl in the Meta Tags section (under Settings/General Settings).

H1 Headings

H1 headings are HTML tags used to help clarify the overall message of your page to search engines. H1 tags represent the most important headings on your page such as the title of a page or post.

Using H1-H6 tags shows how different blocks of content are connected and stand in relation to one another. That’s also the reason why headings are usually configured to get consecutively smaller with higher numbers. Search engines use heading content to understand the topic of your writing. Headings make your content more visually appealing and improve readability for both your visitors and browser bots. When you provide a scannable and logical structure, Google and other search engines will reward you.

HTTPS

HTTPS is a secure protocol for sending and receiving data over the internet. HTTPS should be used on any site that collects sensitive customer information such as credit card information. If your site does not collect personal data, switching to https will help improve privacy and overall security. Google is now using https in setting PageRank.

Image ALTs

Alt image text is used if an image cannot be displayed because the image can’t be found or the internet connection is slow. Use alt image text to help users and search engines better understand the subject of an image.

Image SEO is very important so we created a helpful guide to help you get started. https://premium.wpmudev.org/blog/9-ways-to-do-image-seo-right/

Meta Robots

The robots meta tag is used to tell search engine bots and crawlers what they are allowed to crawl on your site. Prevent search engines from indexing content or scanning for links on a page from Meta/HomePage/Indexing

Meta Description

A meta description is an HTML tag used by search engines to identify your page topic and is often displayed in search results. A clear friendly description helps search engines determine page relevance, rank and helps visitors decide if they will click on your page.

Want to learn more? https://premium.wpmudev.org/blog/tip-writing-meta-descriptions/

Microdata

Microdata is a specification for machine readable data to be embedded within the existing content of HTML documents. It allows search engines to understand information on web pages and provides more relevant results to users. If you don’t have any, adding microdata will allow search engines to provide more relevant results from your site.

Want to learn more? https://premium.wpmudev.org/blog/schema-wordpress-seo/

OpenGraph

OpenGraph allows your web page to become a rich object in a social graph. More about OpenGraph below.

Robots.txt

Before a search engine crawls your site, it will look at your robots.txt file as instructions on where they are allowed to crawl (visit) and index (save) on the search engine results. The robots.txt file is used to tell search engine bots and crawlers what they are allowed to crawl on your site. You can setup specifics for each page/post here.

Sitemaps

A sitemap is a list of the pages on your website. A sitemap makes it easier for search engines to navigate, index and share relevant content in search results.

SmartCrawl can automatically generate a sitemap and regularly send updates to Google. More info about Sitemaps here.

Title

A meta title is an HTML tag used by search engines in their results, at the top of the browser and when a page is bookmarked. A clear descriptive title helps search engines determine page relevance, rank and helps visits decide if they will click on your page.

URL Structure: query vars

Query vars in your URL make it hard to read. Clean URLs look more professional and are more likely to be clicked when shared on social media or in a blog.

Want to learn more? https://premium.wpmudev.org/blog/building-customized-urls-wordpress/

URL Structure: underscores vs dashes

Search engines use dashes and underscores differently. Google has clearly stated that when it comes to URL structure, using hyphens rather than underscores makes it easier for them to identify what the page is about.

URL Structure: capitalization

When typing an Internet address, capitalization may be important. An Internet address is only case sensitive for everything after the domain name. For example, it does not matter if you use uppercase or lowercase when entering “mysite.com” or “MYSITE.com” in the address line, it still reaches the same page.

A server may not understand that “mysite.com/About” should redirect to “mysite.com/about”. This can lead to duplicate content issues and 404 page errors.

Also, it is not recommended to have 2 different URLs with the same name (just capitalized) that actually have different content, for example, “mysite.com/ABOUT” and “mysite.com/about”. This can cause issues because the engines might try to canonicalize and assigns separate link juice to each URL.

URL Structure: hashes

Search engines such as Google ignores URL parameters that come after the hash. If your URL has a hash it may not properly be indexed by search engines.

URL Structure: keywords

If you’re trying to optimize a blog post for a certain keyword, you should include that main keyword in its URL. Having the right keywords in the URL structure can increase your search click-through rate.

Want to learn more about URL Structure? https://premium.wpmudev.org/blog/building-customized-urls-wordpress

Anchor Tags

An anchor link, or jump tag, enables you to create a hyperlink to a part of the same page so that customers can conveniently jump to different sections of your content. Screen readers use anchor tags to describe what the link is and/or where it is pointed.

Redundant Anchor Titles

The anchor title and link text are the same. Anchor titles should be unique and descriptive.

Relative Anchors Pointing to Invalid IDs

Checks relative anchor tags are pointing to valid IDs.

Uninformative Anchor Text

Anchor titles should be unique and descriptive.

For example something like <a href=”#test” title=”click here”>click here</a> should be <a href=”#test” title=”This is a test link”>click here</a> or <a href=”#test”>This is a test link</a>

Duplicate Element IDs

An ID attribute is given to an HTML element with the purpose of specifying a unique ID. There should never be more than one element with the same ID in an HTML document. In the example below, id=”feature” has been repeated and will cause various issues.

When duplicates are created, they cause problems for assistive technologies when they are trying to parse content that has the same ID attribute on different HTML elements.

Assistive technologies are products and systems used to improve the operational abilities of people with disabilities. Making your site compatible with these assistive technologies is important to ensure that your site is accessible to everyone, and in turn, will positively affect your SEO ranking.

You can avoid these errors by making sure the web page does not have duplicate ID values. This feature will show you all the duplicate IDs so that you can resolve them.

We recommend solving the issue by editing the elements as HTML and ensuring that each ID is unique. You can also make use of classes instead of IDs to fix duplicate IDs.

List of ARIA Roles

ARIA role attributes define general objects on a web page (e.g. article, alert, or slider) to make it easier for people using a screen reader understand the structure of the page.

List of ARIA Landmarks

ARIA landmarks are like “skip to” links that improve navigation for people using screen readers so they can jump to sections on a page. The ARIA landmarks to define the following regions include: application, banner, complementary, content info, form, main, navigation and search.

Label Duplicate ARIA Landmarks

Because ARIA landmark role titles are generic (e.g. navigation, search, form), when more than one is used on a page it can make it difficult for people using a screen reader to navigate the page. ARIA labels let you assign specific names to generic objects to improve screen reader navigation.

Under SEO Checkup/Reporting you can schedule an Automatic Regular Checkup by choosing your desired Frequency, Email Recipients and then by pressing the “Save Settings” button.

This section allows you to setup how your homepage title and meta will appear in Google Search.

Search engines read the title and description for each element of your site. So it’s important to take the time to configure these settings.

You can override the global meta you set here for individual posts/pages (more on this under Page analysis), and fine-tune them but first, let’s take a look at what you can do with your global settings.

At the top of this module, you can see how will your site be presented in the search results and this will change as you modify the settings (so you can see the preview).

Note that this is all related to your HomePage and that you can modify settings for each page separately (see Page analysis).

Title

This is where you can enter exactly what you want search engines to prominently display on results pages. This is what identifies your site in the results. You can insert one of the available macros (by clicking on the Insert Dynamic macro button) or you can just type in your desired description.

Description

This is probably the most important setting here, as it is the most likely to be indexed by search engines. As described above, you can use one of the available macros or you can type in your custom description.

OpenGraph

OpenGraph allows you to enhance how your site will be presented when making a post on Facebook and linking your page (Home Page).

When you setup your desired layout and Save the Settings, you can see how it will look at https://developers.facebook.com/tools/debug/. This enables you troubleshoot any problems before linking your site (like if the image is too small or too big).

Note that if you embed several images Facebook will allow you to choose which one to present as your post image so you can give each post a fresh look.

Twitter

This option enables you to enhance how your site will be presented when linking your page (Home Page) on Twitter.

As explained before, you can use available macros or you can insert custom text. This module also allows you to setup a Featured image/images (these images will be available to use if the post or page being shared doesn’t contain any images).

When you setup your desired layout and click Save Settings you can see how your Twitter card will look at https://cards-dev.twitter.com/validator. This will also help you troubleshoot any potential problems before linking your site (like if the image is too small or too big).

Note that if you upload a new image, Twitter will override all the previous posts with the latest image.

Indexing

Indexing enables you to configure how you want your website to appear in search results.

The available features are as follows:

• Index – This is particularly useful to prevent indexing duplicate content on your website (which highly impacts your website ratings).
• Follow – By default, search engine crawlers follow each link on your site until the site is crawled. When disabled, this can be used to stop them from following dynamic URLs that lead to the same/similar content on your site, or if you do not wish to share your link to external URLs.
• Archive – When this is enabled, search engines will store a cached version of the page.
• Snippet – This feature allows you to control whether search engines can show a snippet of your page in search results and it prevents them from caching the page.

Just make sure to click Save Settings when you’re done. :)

The Post Types section allows you to setup the search result appearance of your Posts, Pages, Media and custom post types.

Each post type on your site will be listed alphabetically. Just click on the ones you want to edit their title & meta

For more info on how to set up Post types, refer to the Home Page section as it follows the same rules and principles.

Taxonomies section will allow you to set up the search result appearance for your post categories, tags and custom taxonomies. For more info, refer to the Home Page section as it follows the same rules and principles.

The Archives section allows you to setup the search result appearance for your Archive pages. For more info refer to the Home Page section as it follows the same rules and principles.

Author Archive: If you are the only author of the content of your website, Google may see your author archives as duplicate content to your Blog Homepage. If this is the case we recommend disabling author archives.

Note: The default meta description for the Author Archive is the Author bio but this can easily be edited at any point.

Date Archive: Google may see your date archives as duplicate content to your Blog Homepage. For this reason, we recommend disabling date archives.

Separator

The separator refers to the break between variables which you can use by referencing the %%sep%% tag. You can choose a preset or make your own.

For example, this is your default appearance:

But if you like to stand out from the crowd and use something like ~ for your separator your appearance will look something like:

Character Lengths

By default we recommend best practice characters lengths for your meta titles and descriptions. However, you can adjust these settings to suit your own requirements.

The character lengths that are set here affect the SEO recommendations for individual posts & pages. For more info, see the Page Analysis section.

If you have BuddyPress enabled on your site, you will see aa additional section where you can customize the title & meta for BuddyPress profiles. For more info, refer to the Home Page section as it follows the same rules and principles.

There are numerous macros available to use in the title & meta of your various post_types. To view them all in your admin, click the Browse Macros button at the top of the Title & Meta screen.

For your convenience, here’s the full list of available macros with their descriptions:

General macros

• %%sep%% – Separator
• %%sitename%% – Site’s name
• %%sitedesc%% – Site’s tagline / description
• %%page%% – Current page number (i.e. page 2 of 4)
• %%pagetotal%% – Current page total
• %%pagenumber%% – Current page number
• %%spell_pagenumber%% – Current page number, spelled out as numeral in English
• %%spell_pagetotal%% – Current page total, spelled out as numeral in English
• %%spell_page%% – Current page number, spelled out as numeral in English
• %%currenttime%% – Current time
• %%currentdate%% – Current date
• %%currentmonth%% – Current month
• %%currentyear%% – Current year

Post macros

• %%id%% – Post/page ID
• %%title%% – Title of the post/page
• %%excerpt%% – Post/page excerpt (or auto-generated if it does not exist)
• %%excerpt_only%% – Post/page excerpt (without auto-generation)
• %%modified%% – Post/page modified time
• %%date%% – Date of the post/page
• %%name%% – Post/page author’s ‘nicename’
• %%userid%% – Post/page author’s userid
• %%caption%% – Attachment caption
• %%category%% – Post categories (comma separated)
• %%tag%% – Current tag/tags

Taxonomy archives macros

• %%id%% – Term ID
• %%term_title%% – Term name
• %%term_description%% – Term description
• %%category%% – Category name
• %%category_description%% – Category description
• %%tag%% – Tag name
• %%tag_description%% – Tag description

Author archives macros

• %%name%% – Author’s ‘nicename’
• %%userid%% – Author’s userid

Date archives macros

• %%date%% – Date of the archive

Custom post type archives macros

• %%pt_plural%% – Post type label plural
• %%pt_single%% – Post type label singular

Search macros

• %%searchphrase%% – Current search phrase

BuddyPress profiles macros

• %%bp_user_username%% – BuddyPress username
• %%bp_user_full_name%% – BuddyPress user’s full name

BuddyPress groups macros

• %%bp_group_name%% – BuddyPress group name
• %%bp_group_description%% – BuddyPress group description

Dynamic macros

In addition to all the above, the following dynamic macros can be used for cases where none of the above are a good fit. Note these ones do not appear in the list when you click the Browse Macros button.

• %%ct_TAXONOMY%% – Replace TAXONOMY with the term you need.
• %%ct_desc_TAXONOMY%% – Replace TAXONOMY with the term you need.
• %%cf_META_KEY%% – Replace META_KEY with the post meta value you need.

On a singular post, the TAXONOMY macros are replaced by the title/desc of the first taxonomy term associated with the post. On the taxonomy archive they are replaced by the title/desc of the current term.

For example, dynamic macros can be used to get a WooCommerce product category to appear in the SEO Title (and browser tab) of corresponding single product pages. In this case, you’d want to use the %%ct_TAXONOMY%% macro, and replace TAXONOMY with product_cat so the macro becomes %%ct_product_cat%%.

Website Details

This section enables you to specify the name and logo to use for your site in search results.

• Website Name – Add the site name you would like to appear in the schema markup.
• Website Logo – Specify the image to use for your website’s logo.

Person or Organization

Personal Details

Here, you’ll want to specify whether your site represents a Person or an Organization. This information will be used in Google’s Knowledge Graph Card; the block you can see on the right side of the search results.

If you select Person, you’ll first fill out your personal information including your Name, Job Title, Bio and a Portrait Photo.

Personal Brand

Enter a brand name if it is different from your personal name. Then add a brand logo to be used in Google search results and in the Knowledge Graph.

Personal contact

Finally, add your contact information to enhance search results. This includes your Phone Number and the page on your site where visitors can find your Contact form.

If you select Organization, you’ll first fill out your organization’s information including its Type, Name, Description and Logo.

Then add your organization’s contact information including the Contact Type, Phone Number and the page where visitors can find your Contact form.

Social Accounts

In the Social Accounts section, you’ll want to specify as many social accounts as you can so search engines can associate them with you or your business. Currently supported social accounts include Twitter, Facebook, Instagram, LinkedIn, Pinterest and YouTube.

Sitelinks Searchbox

Enable this option to include your site’s WordPress searchbox directly in the main result on search results pages so users can search your site right from there.

Output Page

Select the page that should include your base person or organization schema. It is recommended that this be the page that most reflects information related to your brand/company.

This section of the schema settings enables you to configure several more advanced options for your markup.

Special Pages

Here, you can identify which pages are used on your site as the About page, the Contact page, as well as which navigation menu gives your visitors the most general overview of your website.

Structured Data

Enable WpHeader and WpFooter – Enable this setting to add markup for the header and footer sections which contain general information about your website like the copyright year, site name, and site tagline.

Enable Comments – Enabling this setting will add comments that a page has received nested in the output markup using Comment as a value.

Default Image

Upload a fallback image here to use in any post that does not yet have a featured image, or where the featured image may be missing.

Author

Enable the Author URL and/or the Gravatar ImageObject options to include the post author and Gravatar URLs in the schema markup for every post.

Archives

Here, you can disable any option in this section if you do not want schema markup to be included for any of the specified post types. You can also specify whether your site contains only blog posts or various types of content.

Media Objects

Select whether to include media objects in your schema markup or not.

• AudioObject – Enable this option to include markup for any audio elements embedded in your posts or pages.
• VideoObject – Enable this to include markup for any video elements included in your posts and pages. If you use YouTube videos on your site, you can connect directly to the YouTube API to fetch all the needed info automatically.

By default, Smartcrawl generates general markup on key WordPress pages. The Types Builder feature allows you to further tailor this to meet your needs and configure different schema types that you can apply to certain posts, pages, and taxonomies. This is particularly helpful for customizing the information that is assigned to different types of content so that search engines can display that information in rich snippets.

If you want to vote for the next schema type to be added, click Vote for the Next Types.

The next few sections will guide you through the following concepts:

• Add new schema type – Instructions on how to add a new schema type to the type builder.
• Configure schema types – Information on how to configure your schema types and how to apply locations (conditions). This affects which schema types are assigned to your different kinds of content.
• Types – A guide to the available properties for each schema type.

Add new schema type

You can add a new type by clicking Add New Type.

Select which type you want and click Continue.

You can now rename your new type to whatever will help you to distinguish it from your other schema types, or you can leave it as the default name and click Save.

Configure schema types

Once you have added schema types, you can configure them to suit your needs. You can easily go back and rename a schema type by clicking on the gear icon and selecting Rename, or you can delete the schema type by clicking Delete.

Click the arrow to drop down the row and reveal the full set of available configuration options for each chosen schema type.

When configuring any schema type, you will need to determine the location of that type. This is essentially a set of conditions that you must set and any page, post, or taxonomy that matches the set of conditions will be assigned the information for that particular schema type.

Each condition, except for Show Globally and Homepage, is made up of two parts. These two parts include two different dropdown menus. The first dropdown will select the general location of the condition and currently, the available options are:

• Page
• Post Type
• Show Globally
• Homepage
• Post Author Role
• Post
• Post Category
• Post Tag
• Media
• Page Template
• Custom post types

The custom post types will be visible as additional items when the relevant plugins are active. So if, for instance, your site has WooCommerce installed and active, your first dropdown will also include Product and Product Type in addition to the default options listed above.

Once you have selected your general location, you can refine the application by specifying the location within the category of whatever your first choice was. This is controlled by the second dropdown menu and is dependent on the first dropdown menu.

For each first dropdown (shown in bold), these are the corresponding second dropdowns:

• Page – Search for a page by typing the name and selecting the correct page.
• Post Type – Choose either Post, Page, or Media from the list.
• Show Globally (only one dropdown menu) – This option does not have a corresponding second dropdown because the condition itself is applied globally on your site and does not require further specification.
• Homepage (only one dropdown menu) – This option does not have a corresponding second dropdown menu because the condition itself only applies to the homepage and does not require any refinement.
• Post Author Role – Select either the Administrator, Editor, Author, Contributor, or Subscriber role for this author condition.
• Post – Search for a post by typing in the name and then select the particular post that you want the condition to include.
• Post Category – Search for a post category by typing the name and choosing the category that you want.
• Post Tag – Type the name of a post tag and select the tag that you want.
• Media – Search for the specific media that you want for the condition.
• Page Template – Choose the template that you want from the dropdown.
• Product – Search for the desired product.
• Product Type – Choose either a Variable, Simple, Grouped, or External Product.

In the example below, the Page condition has been used.

An important thing to remember when creating your conditions is that they function with AND, OR and NOT logic. This means that conditions can be stacked to either work in union with each other, they can be made to overlap, and they can work as an inclusion or an exclusion.

Equal

By default, each condition stands as an inclusion to the schema type and is indicated by the equal sign; meaning that each added condition represents a case where the schema type will be applied. To change this to an exclusion, simply click on the equal sign to turn it into an unequal sign. When a condition is set to an exclusion (unequal sign), it means that the schema type will not be applied to that case.

AND

To add a new condition with AND logic, click AND.

This means that the schema type will only be applied when all the conditions that have been added with AND logic are true. As an example, if you want to apply a schema type to posts in a specific post category but only to the ones that also include a specific tag, you could add a Post Category condition AND Post Tag as shown below.

All conditions that have been added with AND will appear together within the same section, which is separated by a horizontal line.

OR

To add a new rule with OR logic, click Add Rule (OR).

This will add a case for the schema type as an addition to any other conditions applied. For example, if you want the schema type to be applied to all content that falls under a certain category and you also want it to be applied to all content that includes a specific tag, you can create a Post Category condition OR a Post Tag condition, as shown below.

Conditions that have been added with OR will be separated from each other with a horizontal divider line.

Delete

Remove conditions by hovering on the right-hand side of the row and clicking the red arrow.

Types

The different schema types are made up of a set of configurable properties. You can add and remove properties to suit your needs and customize the data assigned to each property. Each type will offer different property options. To delete properties, hover over the right-hand section of the property row and click the trashcan icon that appears.

This will trigger a confirmation modal to pop up. Click Delete to proceed or click Cancel to exit without deleting the property.

Made changes to your property that you want to revert? No problem, you can always click the Reset Properties button at the bottom of the panel which will return your property to its default setup. This would undo all changes that you have made in the property settings.

If you have deleted a property by mistake, you can easily re-add it, as well as add new properties, by clicking Add Property.

At the moment, the available schema types are:

• Article
• Product
• HowTo
• Event
• FAQPage
• WooCommerce Product

Article

The Article schema type is pre-configured so that you can easily adjust each property to meet your individual needs – no need to start from scratch. Most properties require both a source and a value, which will differ depending on the property type. What we mean by this is that properties like the Headline and Name will offer a text value option whereas the URL property will offer a permalink value field. The source refers to the general location of the data and the value refers to the specific piece of information that will be assigned to that property. The default properties are as follows:

• Headline
• Name
• Description
• URL
• Thumbnail URL
• Date Modified
• Date Published
• Author
• Publisher
• Images
• Article Body
• Alternative Headline

Note that you can have multiple Images properties; simply click the plus icon next to the trashcan icon when hovering over the row.

Product

This schema type offers a set of properties that require both a source and a value. The source refers to the general location of the data and the value refers to the specific piece of information that will be assigned to that property. The available properties are as follows:

• Name
• Description
• SKU
• Images
• Brand
• Reviews
• Aggregate Rating
• Offers or Aggregate Offer
• GTIN
• GTIN-8
• GTIN-12
• GTIN-13
• GTIN-14
• MPN

Note that you can have multiple Images properties; simply click the plus icon next to the trashcan icon when hovering over the row. You can also switch Offers to Aggregate Offer by clicking the up and down arrows icon. Offers are typically associated with singular items/ products, whereas an Aggregate Offer can be used with variable products or when a single product has multiple offers associated with it. If we use price as an example, the Offers property would be associated with a product that shows only one price and the Aggregate Offer property would be associated with a product that shows multiple prices.

You can switch back at any point by clicking Switch Type.

HowTo

The HowTo schema type offers a set of properties that require both a source and a value. The source refers to the general location of the data and the value refers to the specific piece of information that will be assigned to that property. The default properties are as follows:

• Name
• Description
• Total Time
• Images
• Supplies
• Tools
• Estimated Cost
• Steps

Note that you can have multiple Images, Supplies, Tools, and Steps properties; simply click the plus icon next to the trashcan icon when hovering over the corresponding row.

Event

The Event schema type offers a set of properties that require both a source and a value. The source refers to the general location of the data and the value refers to the specific piece of information that will be assigned to that property. The default properties are as follows:

• Name
• Description
• Start Date
• End Date
• Event Attendance Mode
• Event Status
• Images
• Location
• Organizer
• Performers
• Aggregate Offer

Note that you can have multiple Images and Performers properties; simply click the plus icon next to the trashcan icon when hovering over the corresponding row.

The Aggregate Offer can be switched to an Offers property by clicking Switch Type. See the Product schema type for more information on Aggregate Offer and Offers properties.

FAQPage

The FAQPage schema type offers a single property that requires both a source and a value. The source refers to the general location of the data and the value refers to the specific piece of information that will be assigned to that property. The default property is:

• Questions

You can have multiple Questions properties; simply click the plus icon next to the trashcan icon when hovering over the row.

WooProduct

The WooProduct schema type offers a set of properties that require both a source and a value. The source refers to the general location of the data and the value refers to the specific piece of information that will be assigned to that property.

The default properties are as follows:

• Name
• Description
• SKU
• Images
• Brand
• WooCommerce Reviews
• Aggregate Rating
• Aggregate Offer
• GTIN
• GTIN-8
• GTIN-12
• GTIN-13
• GTIN-14
• MPN

Note that you can have multiple Images properties; simply click the plus icon next to the trashcan icon when hovering over the corresponding row.

WooCommerce Reviews will be repeated for each product review and can also be switched to a Reviews property by clicking Switch Type.

Add multiple Reviews by clicking the plus icon, or switch back to a WooCommerce Reviews property by clicking the up and down arrows icon.

The Aggregate Offer can be switched to an Offers property by clicking Switch Type. See the Product schema type for more information on Aggregate Offer and Offers properties.

Test Schema

SmartCrawl has a handy button in the adminbar on all frontend pages so you can easily test the schema output of any page using Google’s test tools.

You can disable this option if you don’t want or don’t need that tool.

Deactivate

If, for any reason, you do not wish to include any schema markup in any of your site’s content, click this button to deactivate the feature and remove it entirely.

The OpenGraph section allows you to totally disable/enable OpenGraph for your site.

Don’t forget to click Save Settings once you are done.

Here you can set your Twitter Card. This controls how your content looks when it is shared on Twitter. You can choose No Image to show it as a Summary Card:

Or you can choose Image to set it to display a large image:

As stated before, to setup your HomePage Twitter cards read the Home Page section.

Here, you can verify your website with Pinterest to attribute your website when your content is pinned.

Go to: https://www.pinterest.com/settings#claimWebsite, enter your website URL in the designated line and press Claim website.

This will present you with a pop-up window:

Select “Add HTML Tag” here, copy the presented tag and paste it in the appropriate field on your site within Social/Pinterest verification.

Once you do, press Save Settings. This will add the appropriate meta tag in the <head> of your site, and you will be presented with something like:

After verification, navigate to the Pinterest tab, click Next and then Submit.

Don’t forget to save the settings on Pinterest as the last step (most of the time your site will be connected instantly and you will receive an email immediately).

Here you can see basic information and any issues SmartCrawl found during Sitemap scan. You can also turn off the automated sitemap feature, run a new crawl or view your sitemap (by clicking on the link). Your sitemap is located in public_html/wp-content/uploads or public_html/wp-content/uploads/sites/number for each subsite separately on a Multisite.

If you would prefer to customize the native WordPress core sitemap, you can do so by clicking the Switch button. Note that if you switch to WordPress core sitemap, SmartCrawl sitemap will be disabled. It is also worth keeping in mind that using the SmartCrawl map comes with many advantages, such as:

• It is cached for performance.
• It includes images from post content.
• It can merge sitemaps into a single sitemap (if the site has multiple sitemaps).
• The ability to add styling to the sitemap.
• The possibility of automatically updating the sitemap.
• The option to auto-notify search engines.

You will be asked to confirm the switch. Click Switch to continue with the switch to WordPress core sitemap or click Cancel to exit without switching.

You can switch back to SmartCrawl sitemap at any point by clicking the Switch button again.

Below, you can set up what you would like your sitemap to include (everything is enabled by default) and you can even enter extra URLs, in the Inclusions field, to manually add ones that are not located in your sitemap.

You can also explicitly exclude URLs or post IDs from your Sitemap in the Exclusions section.

Don’t forget to click Save Settings once you are done :)

Crawler will find issues and URLs that are not on your sitemap. Click New Crawl in the top right-hand corner to start a new sitemap crawl.

A progress bar will be visible during the crawl to keep you in the loop of the duration.

If the crawl is taking longer than expected, you will be notified by a message under the progress bar and you will receive an email once the crawl has completed.

Once the crawl has finished, it will display any issues and URLs that are not on your sitemap. We recommend fixing them to ensure you aren’t penalized by search engines – but if you want to ignore any of the warnings you can.

You can Add or Ignore presented URLs here or bulk Ignore/Add them all by pressing the corresponding buttons.

Enable the Run regular URL crawls option to have SmartCrawl automatically crawl your URLs daily, weekly or monthly and send an email report to your inbox. You can add as many email recipients as you need by clicking the Add Recipient button and filling in the popup form for each one.

Generation Method

By default, your sitemap can contain a maximum of 1000 URLs. If it exceeds this number, SmartCrawl will automatically switch to split sitemaps which creates a separate one for each post type. But you can select that option yourself as well if you prefer.

Include images

Here you can include images within your sitemap. For this to properly function make sure to add titles and captions that clearly describe your images.

Note that plugin memory consumption will considerably increase if you enable this. How much depends on how much image content you have, as well as your server configuration & capabilities.

Auto-Notify Search Engines

Auto Notify does exactly that – auto notifies search engines (specifically Google and Bing) that your sitemap has changed. You can choose between the following two modes:

• Default – You don’t need to do anything; search engines will automatically be notified when your sitemap changes.
• Manual – This allows you to manually trigger notifying search engines. Click Notify Search Engines whenever you want them to be notified that your sitemap has changed.

Style Sitemap

Style sitemap will make your sitemap easier to read (for human eyes). For example, this is a sitemap before enabling it (you can access your sitemap by going to yourdomain.com/sitemap.xml)

And the same sitemap after:

Automatic Sitemap Updates

Last but not least, you can choose whether you want to automatically update your sitemap when you publish new pages, posts, post types, or taxonomies. The two available modes are:

• Default – You don’t need to do anything; your sitemap will automatically be updated.
• Manual – This allows you to manually trigger a sitemap update. Click Update Sitemap whenever you want to update your sitemap after publishing new pages, posts, post types, or taxonomies.

This section lets you set specific keywords to always link to content on your site, or even a different site altogether.

For example, you could set your site to link to the WordPress news blog, wpmu.org any time you type ‘WordPress news’. Without this plugin, you would have to manually create these links each time you write the text in your pages and posts – this can save you a bunch of time.

Start by enabling the module:

Insert Links

The Insert Links settings enable you to select exactly which post types the plugin should automatically insert links in. Every post type active on your site will be available for keyword linking here.

Link To

The Link To settings tell the plugin what post types & taxonomies it should look for and link to. For example, if you have a “Really Cool Stuff” category on your site, the plugin could automatically link to that category archive any time it finds “really cool stuff” on your site.

Custom Links

The Custom Links setting enables you to really tweak things. If there are any keywords or key phrases that you want to automatically link to specific URLs, enter them here by pressing the ADD NEW button.

This will open a new pop-up window allowing you to setup as many auto links as you wish:

Enter your terms in the Keyword Group line (separated by commas) and add the URL you want the keywords to link to in the Link URL line. Once done press the ADD button to finish. Repeat this process as many times as you wish.

You can, of course, remove or edit the already created Custom Keywords by clicking the gear icon to pop open the options:

Exclusions

The Exclusions setting enables you to enter any keywords that the plugin should not use for links. This can be very handy if you notice certain words or phrases are linking to places you don’t want them to or if there are certain areas of your site you don’t necessarily want to be linked to (the “Uncategorized” category for example).

You can also specify Posts or Pages you do not want Auto Linking to be active on by pressing the Add Exclusion button.

This will open a new pop-up where you can select the specific posts to be excluded from auto-linking.

Choose your desired Posts, Pages or Custom Post Types to exclude and then click the Add button.

You will see all your exclusions here and you can always remove the ones you don’t need/want to use by clicking on the trash icon.

Min Lengths

Sets the minimum length for your post types and taxonomies. Just enter the desired number and all posts and/or taxonomies with titles/length shorter than that number will be ignored.

Max Limits

Max Limits enables you to setup a maximum number of links per single post or you can limit a total number per keyword group that will appear on your site.

Per Keyword Group example: If you want a keyword to link to mysite.com/smartcrawl page and you set this to 10, it will link up to 10 times in total.

Optional settings

Do you like to setup everything down to the smallest detail? Well, this module is for you. Let’s go over each setting.

Allow Autolinks To Empty Taxonomies

Sometimes you want to have your autolinks point to empty taxonomies. You can use this for a number of reasons:

• Affiliate links (nofollow, noindex).
• Deep linking into your archive content  (best use).
• Cross-linking to partner sites (with caution).

For example, you have a Category “Cats” but you still did not write anything about Cats – this will help you set links for future posts.

Prevent Linking in Heading Tags

This will prevent linking in heading tags. No worries, h1, h2, h3 and h4 tags are exempted by default, so this setting only affects h5 and h6 headings.

Process Only Single Posts And Pages

Process Only Single Posts and Pages will ensure that autolinking does not occur in places like archives or search results pages.

Process RSS Feeds

Process RSS Feeds will ensure that links are automatically included in your RSS feed.

Case Sensitive Matching

Case Sensitive Matching will ensure that links are automatically created only if uppercase and lowercase spelling is an exact match.

Prevent Duplicate Links

Prevent Duplicate Links ensures that only the first occurrence of any matched text in any post will be linked. Note that this overrides the Maximum Single Autolink Occurrence setting above.

Open Links in New Tab

Open Links in New Tab/window will, um, open links in new tab/window.

Nofollow Autolinks

By default, search engine crawlers follow each link on your site until all the site is crawled. This can be used to stop them from following dynamic URLs that lead to the same/similar content on your site or if you do not wish to share your link juice to external URLs. :)

As always, once you’re done – press the SAVE SETTINGS button.

In The Post Editor

You can also manipulate the behavior of individual links in the Gutenberg post editor by adding rel attributes.

The following attributes can be applied to specific links:

• Open in new tab – Marks the link to open in a new tab.
• Sponsored link – Marks the link as a paid placement or an advertisement.
• User generated content – It is recommended to mark user-generated content with this rel attribute. This is generally content that has been posted by users, like comments or forum posts.
• Nofollow – Use this when you don’t want the linked page to be associated with your site or you’d prefer it if Google didn’t crawl the linked page.

Redirection enables you to forward one URL to another. It’s a handy way of sending both users and search engines to a different URL and allows you to preserve your search engine rankings for a particular page.

It’s also a useful way to preserve the “link juice” of out-of-date content by redirecting old pages or posts to new ones with new information.

Add a redirect

To add a new redirect, click the Add Redirect button at the top of the screen to open the options modal.

Then enter the URL you want to redirect – Old URL – and where you want to redirect it to – New URL. Note that the URLs can be either relative to your domain – /cats – or absolute URLs – https://yoursite.tld/cats

Select the type of redirect if it’s different than what you set as the default (see Default Redirection Type below), and click Apply Redirect to save.

You can also bulk delete or bulk update multiple redirects that you’ve already set up. To bulk update multiple redirects and point them all to the same URL, select them from your list and click the Bulk Update button.

Enter the new URL you wish to redirect them all to, and click Apply.

Settings

Redirect Attachments

Did you know that each time you upload a file to the WordPress Media Library and choose Link to: Attachment Page, WordPress creates a separate media attachment page for every single file? This page contains nothing except the media content and has its own generated URL.

In most cases, this page isn’t particularly beneficial, which is why you might want to redirect WordPress attachment pages to the original post or page that the file is attached to.

Separate media pages may work for photographers and graphic designers, as they help to create galleries but, for an average WordPress user, it makes sense to redirect WordPress attachment pages to the posts or pages that they belong to (improving SEO in the process).

Let’s say you create a post and add three images as Link to: Attachment Page to it. WordPress then automatically creates four URLs, three for the images, and one for the original post. This can hurt SEO in more ways than one:

• Google may start bringing more traffic to the attachment pages instead of the original post to which they belong. Like 404 errors for example
• This standalone attachment appears out of context, and a visitors landing on the image or attachment page are likely to close the link and move away.
• It’s possible that Google may index all the image files and consider it as duplicate content.

Finally, there’s also a niche situation where access to content in pages and posts is restricted by a password. It may happen that someone shares your images on social media. By clicking on the image URLs, an unauthorized visitor may be able to access the media content within these posts or pages despite not knowing the password.

You can help your readers skip these attachment pages by redirecting them to the post or page that they belong to by enabling the options here.

Keep in mind that this redirect option will only work if the media item was uploaded to the original post in the first place.

Default Redirection Type

Here you can select the redirection type that you would like to be used as default. Available options are 301 (permanent) and 302 (temporary).

A 301 is a permanent redirect and this type of redirect passes 90-99 percent of link juice (ranking power) to the redirected page.The number 301 refers to the HTTP status code, which informs search engines that a page has been moved. In most cases, a 301 redirect is the best method of implementing redirects on a website.

A 302 redirect is a temporary redirect and passes 0 percent of link juice. In most cases, it should not be used.

Moz is the industry leader in SEO reports, and we make it easy to integrate with their API. Note that configuring this is entirely optional.

All you need to do to take advantage of all their reporting tools is enter your API Access ID and Secret Key in the corresponding fields.

To get your Moz API credentials, click the link where you see You can get the API credentials here on the Moz settings screen in SmartCrawl, or go directly to https://moz.com/products/mozscape/access

Log into your Moz account there, or click the Create an account link in their form to sign up for a free account.

You should then be redirected to the URL shown above where you’ll see your API Access ID and Secret Key.

Copy and add them to the corresponding fields on your site under Advanced tools > Moz and click the Connect button.

Once you’ve entered your credentials and saved the settings, it’ll only take a few minutes for you to begin to see metrics specific to your site (in a multisite install, metrics specific to each site in your network appear in the dashboard of each site). You can also see individual stats per post in the post editor under the SEOmoz URL Metrics module.

You’ll find a wealth of information about good SEO practices, and details about your site metrics, by visiting the “Learn” section at Moz: http://moz.com/learn/seo

This tool enables you to directly edit the robots.txt file for your site without having to go into the file system via FTP or cPanel.

Robots.txt is used to tell web crawlers what they should or should not index. For example, you could include directives in your robots.txt file to prevent Google and other search engines from indexing certain files on your website (images, PDFs, etc.) so they don’t appear in search results.

Start by enabling the module:

Output

The top section here will give you a link to the location of the virtual robots.txt file created by the plugin and show you the current contents of the file that search engines will see.

The first setting, Sitemap, allows you to automatically include the URL to your site’s sitemap.xml file in your robots.txt file. It’s a good idea to ensure this option is enabled, and the sitemap.xml URL is entered here, so search engines know where to find that file as they use it to crawl your site.

Note that if you have enabled the Sitemap module in SmartCrawl, this URL will be automatically filled in for you and cannot be changed.

The next setting, Customize, is where you can add any directives you need in your robots.txt file to instruct web crawlers on what they should do on your site.

By default, this section only contains the following, which allows all user agents (search engines) to access and index all content:

User-agent: *
Disallow:

• User-agent: * means all ( * ) search engines.
• Disallow: with nothing after, it means nothing is disallowed, so access to all content is allowed.

You can add any additional directives you need in this section but can leave it as-is if you don’t need or want to restrict web crawler access.

For example, if you want to prevent search engines from indexing WooCommerce cart & checkout pages on your site, you could add rules like these to your robots.txt file:

Disallow: /*add-to-cart=*
Disallow: /cart/
Disallow: /checkout/
Disallow: /my-account/

For more information on robots.txt directives, please visit this handy article at moz.com https://moz.com/learn/seo/robotstxt

Google and Wikipedia also have some good articles to help out if needed:
https://support.google.com/webmasters/answer/6062608?hl=en
https://support.google.com/webmasters/answer/6062596?hl=en
https://en.wikipedia.org/wiki/Robots_exclusion_standard#About_the_standard

In-Post Analysis

These options enable modules that appear inside the post editor and provide per-page analysis and opportunities to fine-tune the SEO for each post or page. See the In-Post SEO Analysis chapter below for more info.

• Page Analysis – This option enables you to fine tune numerous SEO tweaks for each page and post on your site.
• Readability Analysis – Enable this to use the Flesch-Kincaid readability tests in each post or page to indicate how easy or difficult a passage in English is to understand.

If you enable either of the in-post analysis options above, you’ll want to select the scope of the analysis engine.

• Content – Recommended for most websites as it only reviews the_content() output.
• Wide – Includes everything, except for your header, nav, footer and sidebars. This can be helpful for page builders and themes with custom output.
• All – Checks your entire page’s content including elements like nav and footer. Due to analysing everything, you might miss key analysis of your real content so we don’t recommend this approach.
• None – Only analyzes content you tell it to programmatically. If you have a fully custom setup, this is the option for you. If you select this option, add the class .smartcrawl-checkup-included to container elements you want to include in the SEO and Readability Analysis.

Admin Bar

Enable this option to add a SmartCrawl menu item to your admin bar. Note that only user roles defined in the User Roles tab will be able to see it.

Plugin Modules

Here, you can enable or disable any of the SmartCrawl modules. For example, if you’re using some other means to create sitemaps of your site, you’d want to disable the SmartCrawl sitemap module to avoid conflicts.

Meta Tags

• Hide Generator Meta Tag – With this option enabled you can hide your WordPress version visible to the public and improve the security of your site.
• Hide Redundant Canonical Link Tags – WordPress automatically generates a canonical tag for your website, but in many cases, this isn’t needed so you can turn it off to avoid any potential SEO “duplicate content” backlash from search engines. More info in the Canonical section.
• Enforce Meta Tag Character Limits – Each meta tag type has recommended maximum characters lengths to follow. Enabling this will prevent you from adding too many characters.

Search Engines

This tool will add the meta tags required by search engines to your website’s <head> tag to verify your site with their SEO management tools.

Verification is the process of proving that you own the site or app that you claim to own. Search engines need to confirm ownership because once you are verified for a site or app you have access to its private Google/Bing Search data, and can affect how Google/Bing search crawls it.

Google Verification

To add Google verification follow the instructions given here https://support.google.com/webmasters/answer/35179?hl=en

Bing Verification

To add Bing verification follow the instructions given here https://www.bing.com/webmaster/help/how-to-verify-ownership-of-your-site-afcfefc6

Add Verification Code to

Here you can choose to add the verification code to All Pages or just the Home Page.

Custom Meta Tags

A short example of what you could enter here would be to help Bing by adding:<

<meta name=”geo.position” content=”latitude; longitude”>

<meta name=”geo.placename” content=”Place Name”>

<meta name=”geo.region” content=”Country Subdivision Code”>

User Roles allows you to configure access of user roles to certain parts of SmartCrawl. You can manage access to In Page SEO, 301 Redirects and Moz Data.

As always, don’t forget to click SAVE SETTINGS when you’re done.

Import

SmartCrawl

If you need to import your SmartCrawl settings from another site, you can do that here.

Third Party

You can also import settings from another SEO plugin you may have installed, before deactivating that one. Currently supported are imports from Yoast SEO and All-In-One-SEO plugins.

Export

And, of course, you can export your SmartCrawl configuration to use on another site.

The options here enable you to specify what should be done with your settings and data.

Uninstallation

• Settings – Select to either Preserve or Reset the plugin settings if you need to uninstall the plugin for any reason. Settings include everything related to the plugin configuration.
• Data – Select to either Keep or Reset all data stored by the plugin when you uninstall it. This includes data from logs, sitemap crawler, SEO checkup, etc.

Subsites (Multisite only)

If you need to clear all settings and data from all subsites in your multisite network, click the Reset Subsites button in this option.

Factory Reset

If you ever need to completely wipe all data and reset settings back to their defaults, click the Reset button in this option.

Enable the High Contrast Mode option here to enhance visibility of the plugin interface and meet WCAG AAA requirements.

The first thing you’ll notice on your All Posts or All Pages screens is a new SEO Meta [+] link just above the regular WordPress action links.

Clicking that will open up a details pane with some basic info about the post’s current SEO-optimized title and description, including colored indicators showing their character counts. Those indicators will appear green if the count is within the recommended range, or yellow if the count is less than or greater than the recommended range.

You’ll also see a few new columns in the post/page list.

• SEO – If Page Analysis is enabled in SmartCrawl > Settings.
• Readability – If Readability Analysis is enabled in SmartCrawl > Settings.
• Robots Meta – Shows the index settings you have enabled for crawler instructions.

Hovering your mouse over the number indicator in the SEO column will reveal a quick overview of the recommendations SmartCrawl has for that page or post.

If you find those columns take up too much space on your screen, or you don’t really need them there, they can be toggled on/off by opening up the Screen Options tab and checking/unchecking those columns.

In the post editor for any post or page, scroll down to where you’ll see the SmartCrawl metabox. Depending on the options and features you’ve enabled in SmartCrawl > Settings, you’ll see several tabs there:

• SEO – This is where you can customize the SEO title and description that appears in search engine results pages, and run a full SEO analysis of your post.
• Readability – This uses the Flesch-Kincaid Test to determine how easily readable your content is for the average reader.
• Social – Customize the post’s OpenGraph elements for sharing to social networks.
• Advanced – Includes indexing, sitemap and automatic linking options for the post.

SEO Tab

Under the SEO tab, you’ll see a preview of how Google sees your post meta, with the title at the top, followed by the post permalink, and your post description.

Click the Edit Meta button to pop open an editor where you can customize the title and description. You’ll see the same color-coded character counts as previously described to help you get the perfect length.

Click the [+] icon in either field to add dynamic data using the built-in macros. Click any to automatically add to the corresponding field; you can add as many as you need to create the ideal structure for your title and description. You can also add plain text in each as well if you like.

The following macros are currently supported in the title and description fields:

• Post/page ID – %%id%%
• Title of the post/page – %%title%%
• Post/page excerpt (or auto-generated if it does not exist) – %%excerpt%%
• Post/page excerpt (without auto-generation) – %%excerpt_only%%
• Post/page modified time – %%modified%%
• Date of the post/page – %%date%%
• Post/page author’s ‘nicename’ – %%name%%
• Post/page author’s userid – %%userid%%
• Post/page author’s description – %%user_description%%
• Post categories (comma separated) – %%category%%
• Current tag/tags – %%tag%%
• Separator – %%sep%%
• Site’s name – %%sitename%%
• Site’s tagline / description – %%sitedesc%%
• Current page number (i.e. page 2 of 4) – %%page%%
• Current page total – %%pagetotal%%
• Current page number – %%pagenumber%%
• Current page number, spelled out as numeral in English – %%spell_pagenumber%%
• Current page total, spelled out as numeral in English – %%spell_pagetotal%%
• Current page number, spelled out as numeral in English – %%spell_page%%
• Current time – %%currenttime%%
• Current date – %%currentdate%%
• Current month – %%currentmonth%%
• Current year – %%currentyear%%

Scroll a little further down under the SEO tab and you’ll see the SEO Analysis section if you’ve enabled that option in SmartCrawl Settings.

Enter any focus keyword(s) you want to analyze the post for and click the Refresh button.

SmartCrawl will instantly give you a list of recommendations to improve the SEO of your post for your selected keyword. Recommendations will be highlighted in yellow, while passed audits will be highlighted in green. You can repeat this process for as many keywords as you like, and adjust your post content accordingly to get the best results you can for the keywords you want to optimize for.

Click any recommendation to reveal details about what you can do to improve things. If you decide any recommendation is not needed, you can click the Ignore button so it doesn’t keep popping up every time you run the analysis.

Readability Tab

Under the Readability tab, simply click the Refresh button to run the Flesch-Kincaid Test and see how well your post reads for the average English reader. Any score above 70 is considered good here.

Social Tab

If you would like your post’s title, description and/or featured image(s) to be different when shared to social networks, enable OpenGraph support for the post under the Social tab, and configure the specifics you need.

Advanced Tab

Under the Advanced tab, you can adjust the indexing options for the post if you want them to be other than what you have set for the post type’s defaults in SmartCrawl > Title & Meta.

• Index – Instruct search engines whether or not you want this post to appear in search results.
• Follow – Tells search engines whether or not to follow the links on your page and crawl them too.
• Archive – Instructs search engines whether to store a cached version of this page or not.
• Snippet – Allows search engines to show a snippet of this page in the search results and prevents them from caching the page.

Under this same tab, you can also set optional canonical or redirect URLs, set the sitemap priority, and enable/disable automatic linking in the post if that feature is enabled in SmartCrawl > Advanced Tools.