I created & host a client site (Podiatrist) who just hired me to do more SEO. He wants to rank for more surrounding cities & specific foot procedures.
I was thinking of converting his site to Multisite and setting up landing pages for each surrounding city. But I wanted the structure to be subdirectory - clientsite.com/shawnee-foot-doctor, clientsite.com/overlandpark-foot-doctor, etc.. I would clone one page and modify it for each subdirectory. All links would go to the main site (clientsite.com)
1. Is this a feasible SEO approach? and use of Multisite?
2. Is there any workaround to get subdirectories if converting existing site?
My understanding is; converting existing site only allows subdomains. Any advice, suggestions would be appreciated.