app_service_id URL parameter

Hello,

Is there a way of hooking the app_service_id url parameter to make it more user friendly?

At the moment my url looks like this:

/booking-process/?app_service_id=2

However, I would like it to show the service name rather than the service ID, such as:

/booking-process/?app_service_id=ServiceName

Or ideally, a complete user friendly url like /booking-process/Service/ServiceName but I realise this may be asking for too much.

Many thanks,

Steven