I'm in the planning stages of a new MultiSite and could really use some professional input. I have a few questions.
Background: I created a WP plugin that generates massive amounts of health insurance traffic (thousands of hits per day). I want to take advantage of this capability in a subscription model for insurance agents.
I'm designing a subscription site to service health insurance agents. My current thinking is to pre-configure a network of 50 sites. Each site will represent one of the 50 U.S. states.
As all 50 sites in the network will host the same topic, I'm thinking that subdirectory, not host name, is the best option, such as:
What is the general consensus on when to use subdirectory vs. host name?
My second question involves the plugin that I created for use on individual WP sites (not MultiSite). The plugin creates a massive catalog of insurance product pages. Currently the plugin produces pages in the following hierarchy:
The way I see it, I have two options:
1. Use the plugin as-is at the top level of the network and add the necessary widgets to support agents at the state level; or
2. Rework the plugin so that each site uses the plugin restricted to their state content.
Is option 2 better for SEO? If so, is it significantly better and worth the development effort?
Is option 1 more efficient? If I decentralize the catalog, can each instance of the plugin use the same db tables? What happens if it becomes necessary to use more than one database?
Thanks in advance for feedback and thoughts.