can i use MU installed on same IP for backlink

hi,

Since i am on MU, will backlink to a website from another site in the the same WP Server increase ranking in Google search?

  • Kasia Swiderska

    Hi Adam,

    That depends - does your sites are using different domains? Or this is subdomain installation? The issue here is that you are linking websites with the same IP address.
    Google could consider these backlinks as attempts to increase PageRank and thus manipulate search rankings because the websites with the same IP address (the same server) are most probably from the same webmaster or company.

    However, Google can't say these backlinks are useless for SEO (or can penalize websites) because in shared hosting, many websites have the same IP address and it's possible that one of these websites links yours. Moreover, even if the two websites have the same IP address (and are from the same webmaster or company), it can be relevant for visitors to link one to the other (for example if these two websites are related to the same theme).

    In any case, Google can't be sure to be able to judge without analyzing other factors.

    It can be useful for SEO to link a website to another (even if the two websites have the same IP address) but you need to take precautions as following:

    - these two websites are related to the same theme
    - the link from one website to the other is useful and relevant
    - there is no link exchange between the two websites

    So it could not help to increase your ranking, and if you are careful it will not harm rankings.

    Kind regards,
    Kasia

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