can I whitelabel wpmudev plugins?

Can I whitelabel wpudev plugins?

For example, the dashboard plugin shows up in wordpress as WPMU DEV
I want to change this to my company name
1/ Am allowed to do this?
2/ How would I do this?

Also, can this be applied to other plugins to i.e. I want to replace/remove any reference to WPMUDEV in the plugins description text within the dashboard plugin

Also, if it possible would this have any effect on future upgrades/support of plugins? Or it's all taken care of by the API key?