Cannot get "google analytics" to show for other sites

I set up my google analytics account and see it displayed in dashboard of the "network" admin and the "main site" admin.
I read through the "usage" and "detail" page of the plugin.
but i cannot get the google analytics to display on the dashboard of a "user" admin.

"Just create a new account and enter the new account into the settings"
what new account and where ? a new google account ?
i have to create a new google account manually for every sub-domain ?
what settings ? the plugin settings ? there is no where there to enter a new account.

Any kind and immediate assistance in this would be greatly appreciated.

kind regards,