Directory: Can't customise my directory

Need help with my Directory. I have downloaded both Custm Press and Directory - but I can't get my directory to look anything like the pictures you have on the website. For starters, under Appearance, I don't have the option to change background colour and what not. My listings look more like blogs than listings - how come I can't get the profile pic like you guys have in your photos???

It kind of looks nothing like what you are promoting ... ???