Capability name for Branding view

I have created a custom role and am looking for the capability name for Ultimate Branding. This role currently is able to view "Branding" and I do not see an existing capability in my role editor plugin (Members) where I can disable this. What should be the capability I enter in the custom capability field?

In my Members plugin, there is a field to input the custom capability. Screenshot here: http://d.pr/i/EsgR

Thanks!
JZ