Embeding soundcloud in Marketpress product pages

OK, I've checked her but I cant see the answer. I would like to embed the small soundcloud player in a product page: I added this code to my page:

[soundcloud url="https://api.soundcloud.com/tracks/281034573" params="auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&visual=true" width="100%" height="450" iframe="true" /]

This just shows up as code on the page so the shortcode isnt working I guess..

I DONT want to point at the soundcloud player(as its too big, I have several audio demos I need to include and they would make the page too big).