Funder Page Backlink in Funder Panel

Ok, I'd like to know how to produce a link to a fundraiser in a fundraiser panel. See this donate page for an example of several donation panels. I'd like for each panel to be able to have a link generated somewhere in the panel to say, "Read More" or "More Information" or something like that. I have not been able to figure out how to call the funder page link yet. Any direction?