Note: I would appreciate it if you could please ping someone at WPMUDEV who is well-versed in GTM / GA to comment on this ticket. I need someone who has previously implemented cross-domain tracking and thoroughly understands its ins-and-outs.
Situation: I have used Google Tag Manager to set up Google Analytics (GA - Universal) on a multisite network . There is one GTM container, and each website has its own GA property. I used a GTM variable to reference all of the GA properties. I am able to track cross-domain sessions. In testing, I am able to follow a user's session across multiple domains under the same session / client ID.
Problem: I'm stuck with what to do next. I'd like to create some Goals and Views that track a user's journey through my sites and measure the usual stats (bounce, drop-off points conversions, etc.). However, I'm not sure where to begin. I see plenty of information on the Internet for how to set up cross-domain GA tags in GTM. However, I don't see anything out there for how to create Views and Goals. For example:
1. Do I create Goals in the destination site's GA account (e.g. mycheckout.com), or the site where the session begins (e.g. myproductinfo.com)?
2. When creating Goals, do I only use the permalink slug, or the entire link?
3. How does this information roll up into one report?
I'm sure there will be many more questions, but these can get the ball rolling. Additionally, if you know of any tutorials that help explain this part of the process, it would be greatly appreciated!
Thanks for your help!