Google Tag Manager Plugin + MarketPress Integration (dataLayer)

Would love to see a plugin similar to duracell tomi's that installs Google Tag Manager and is specifically geared to integrate with MarketPress (and eventually maybe CoursePress, Membership 2 and other big WPMUdev plugins).

The integration would automatically generate the required dataLayer, installing the necessary coding onto the appropriate pages to allow for tracking of add to cart, transaction completed, content viewed, button clicked, registration completed, checkout initiated, etc. With the dataLayer in place, it would allow for a much easier configuration of Google Tag Manager, allowing it to pull the correct data during these different events.

Either that, or write an integration for Google Analytics e-commerce tracking and also Facebook Pixel tracking directly into MarketPress (but I think this would be the short term solution.)

  • Kasia Swiderska
    • Support nomad

    Hello stripedrhino,

    Thank you for proposing this. I also think that would be very useful for the MarketPress. Lets see how many members will be interested to also see that feature in plugin.

    More 1+ votes from members - better chances this will be added to MarketPress road map.

    kind regards,
    Kasia

  • stripedrhino
    • Site Builder, Child of Zeus

    Another thought: clearly defined documentation of the keys/variables that are placed into the dataLayer would be super helpful, and also using keys that follow the proposed universal guidelines found here, or at least are pre-defined by Google's enhanced/universal tracking for Google Analytics.

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