How Can I Add a Product Selection Survey on my Site?

I'm trying to build a questionnaire to filter subscribers through a multitude of Membership Pro subscriptions that I offer. I would like them to answer one question and be presented with another question based on the previous answer. It also needs to look nice and have the nice javascript flow / progress bar.

I'm trying out the Chained Quiz plugin right now, but I'm not sure it's what I'm going for.

The product selector for this pet food company is exactly what I'm looking for.
I'm not sure how to describe it or look up how to do it. Any help is appreciated. :slight_smile: