How can I insert zone ids into a custom theme?

I would like to use zone ids to change the text my heros using Marketo Real Time Personalization. the "Recognition is Personal" would have 1 ID, and "Create memorable experiences that inspire people to do great things" would have a separate Zone ID (they are different fields in the widget).

The homepage is
http://www.mcfrecognition.com/

Ideally, I would like to be able to do this on all of the text on the other pages as well.