how do i customize paypal checkout?

I am the media guy for a faith-based film festival called The Attic Film Fest (atticfilmfest.org). I am setting up a pay-per-view site (atticwindow.org) that will allow my visitors to stream content from previous festivals online. I played around with your WordPress plugin, and in general I like it a lot with one exception - the PayPal checkout. I used PayPal check once a couple of years ago, and folks who weren't on PayPal and wanted to pay by credit card got confused and abandoned the purchase.

Is there any way to offer a more streamlined way of paying by credit card? I'm OK if it still gets processed by PayPal, but I just need a different interface.

Thanks,
Bill

PS - I know that the PayPal checkout page clearly says "pay by credit card" but there are so many words on that page, my visitors have found it confusing.